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Fast Casual: Jamba Juice eyes Houston for continued expansion
The brand will plans to expand by roughly 15 locations over the span of five years.
Up to 15 new Jamba Juice locations may be on the horizon for the Houston market. According to a recent article in Fast Casual, the brand is focusing its expansion efforts on the city. All of these new locations will feature the brand's refreshed interior design.
"We have products that appeal to consumers wherever they are on their healthfulness journeys — from just beginning to more sophisticated preferences. We are thrilled to be expanding our market share and bringing more of the fresh fruit and vegetable goodness of Jamba to the Houston community," said President and CEO Dave Pace.
Jamba Juice plans to offer a drive-thru option for several of these new locations, designed to further accommodate its customers. The expansion is expected to take place within the next five years.
Read the full article here.
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