Franchise News
FOX Business: Four National Retailers Sued Over Sale Prices
Separate lawsuits were filed against J.C. Penney, Sears, Kohl’s and Macy’s.
Turns out not all Black Friday shoppers may have scored as big of deals as they thought. According to the Los Angeles city attorney’s office, prosecutors sued four international retailers on Thursday, J.C. Penney, Sears, Kohl’s and Macy’s. The lawsuit accuses the retailers of tricking shoppers into believing the discounts were bigger than they actually were by incorrectly marking original prices.
"Customers have the right to be told the truth about the prices they're paying -- and to know if a bargain is really a bargain," Los Angeles City Attorney Mike Feuer said in a statement.
Penalties sought by the lawsuit include $2,500 for each violation and injunctions to stop the alleged false price references to increase sales. In California, laws bar retailers from advertising an original price if the product hasn’t been sold at that price within three months so that shoppers don’t think they are purchasing something that’s more of a bargain than it really is.
Click here to read the full article.
Don’t Miss the Next Big Franchise Story
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
