Power Tots and the Best of Both Worlds: Motherhood and Franchising

By PARI MANIKAS It’s easy to see why everyone is flipping for a Power Tots franchise. As a home-based business, Power Tots offers gymnastics, dance, and yoga programs for children 18 months to 12 years of age that are designed to educate and challenge children in multiple aspects of their lives. Each program develops and enhances fine and gross motor skills, along with the overall physical and emotional well-being of each child. Founded in 1985, Kathi Donnelly began Power Tots at a daycare center with only 16 children. Since then, the business has expanded to over 50 locations, teaching thousands of children in the DC Metro area. Kathi created Power Tots so she could share her love and passion for dance and gymnastics with children. In 2006, Director Kelly Sorenson took over the Power Tots program from Kathi. “When I purchased it, it was always my goal to get a system in place so this business can be franchised and have its positive effects on children around the world.” she says. Kelly has continued Kathi’s commitment and passion to make a positive impact on childhood development, which has set Power Tots apart from similar programs. They brand has big expansion plans for the future, hoping to open new locations in major metropolitan cities throughout the country. “Our brand is very unique because we have very low overhead since we travel to children where ever they may be gathered -- no gym or the liability that comes with a gym,” says Sorenson. Since Power Tots is now offering new and exciting franchise opportunities, they have been reaching out to mom’s looking to buy into a new business. The brand has an affordable start-up cost, is recession resistant, and works directly with children, making it the perfect franchise for mothers to operate. The low cost to start and maintain the business also makes it possible for mothers to turn a profit quickly. “Both the founder and I are mothers and have successfully run the business while juggling motherhood and business ownership.” Sorenson explains. “Power Tots has allowed us to have more time with our children in the infant stage and we have been able to adjust our schedules to meet the needs of our family first, while maintaining a healthy income for them.” The brand offers their franchisee’s a highly rewarding job of working with children and teaching each child the joy of physical activity by providing the tools to lead a healthy lifestyle. Their curriculum encompasses not only the physical activity, but discussion and games that expose children to healthy eating and living as well. Through continued growth, Power Tots has sustained a positive influence on children throughout the world by upholding their personal mantra, “Believe in the power of a positive attitude!” Power Tots Vitals:

Founded:	1984
Started Franchising:	2011
Total Investment:	$25,000-$80,000
Total Units:	1