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There&rsquo;s a new trend in the health and wellness segment of the franchising industry that&rsquo;s catching a lot of people&rsquo;s attention: cryotherapy. For those unfamiliar with the concept, cryotherapy uses extremely cold temperatures in order to reduce pain, inflammation and help with overall recovery. And even though cryotherapy is just beginning to make its way into the mainstream, it&rsquo;s already proving to be an industry that&rsquo;s full of potential.

One brand that&rsquo;s bringing cryotherapy to the masses is <a href="https://www.myorangecryo.com/?_ga=2.132166029.201745479.1520019106-1531351428.1520019106&utm_source=1851franchise.com&utm_medium=article&utm_campaign=4-reasons-why-orange-cryo-wellness-is-an-emerging-franchisor-to-watch-2706016" target="_blank" rel="nofollow" target="_blank">Orange Cryo Wellness, an emerging franchisor</a> with six units that are currently open for business. 1851 Franchise spoke with Founder Robin Gupta and Vice President of Development Juliet Conti to learn more about what makes this brand one to watch in 2018 and beyond. And according to them, there&rsquo;s a lot more than climbing demand in the health and wellness industry&rsquo;s that&rsquo;s fueling Orange Cryo Wellness&rsquo; success.

1. A Unique Concept that Stands Out

One of the biggest things that separate Orange Cryo Wellness in the franchising industry is the fact that its concept is completely unique. Even beyond its roots in an up and coming wellness movement, Orange Cryo has carefully designed its system to ensure that its overall look and feel are different from anything else that&rsquo;s out there.

Gupta said, &ldquo;We have a catchy look and presentation. We also offer a membership that makes pricing easier for your everyday customer. But what makes Orange Cryo Wellness truly stand out from other concepts is the fact that we&rsquo;re engrained in our local communities. We&rsquo;ve even partnered with Feeding America to donate 20 meals each time the cryotherapy chamber reaches negative 200 degrees. That commitment to giving back is something that&rsquo;s really resonating with our franchisees, as well as their customers.&rdquo;

2. The Brand is Building on Strong Momentum

Orange Cryo Wellness is also building buzz in the industry because it&rsquo;s backed by strong growth potential. While the brand currently has six locations that are up and running, it&rsquo;s planning to have around 15 deals closed by the end of the year in markets where it&rsquo;s primed for growth.

Gupta said, &ldquo;One of the markets we&rsquo;re really targeting for expansion is Florida&mdash;I&rsquo;m even moving there to help spearhead our development in the area. I think that&rsquo;s our strongest opportunity for growth in the country right now. We already have one location in Naples, but I think we can have five or six open for business in the state by the end of the year.&rdquo;

3. It&rsquo;s on the Ground Level of a Growing Industry

Because cryotherapy is still a relatively unknown industry, there&rsquo;s a lot of room for a brand like Orange Cryo Wellness to grow. That&rsquo;s an opportunity that the brand doesn&rsquo;t plan on wasting.

&ldquo;Cryotherapy is still an emerging industry, but it&rsquo;s about to be understood. As more people begin to understand what it&rsquo;s all about, we&rsquo;ll in a position where we can capitalize on our brand name, awareness, style and membership. Those will all be in really good shape by the time that cryotherapy becomes something that&rsquo;s very normal and brought up in everyday conversation,&rdquo; said Gupta. &ldquo;Cryotherapy is pain management. There&rsquo;s no better technology right now, in my opinion, in the world than this when it comes to helping with pain. Once that&rsquo;s understood, it&rsquo;s going to be a part of people&rsquo;s routines. Everyone&rsquo;s health conscious right now, and cryotherapy should be the leader of that trend in the future.&rdquo;

4. Potential for Long-Term Success

While it may take a little bit of time for cryotherapy to understood on an all-encompassing level, Orange Cryo Wellness is in it for the long haul. That&rsquo;s because the brand&mdash;and its franchisees&mdash;have a strong passion for what they do, and believe in the benefits that they&rsquo;re bringing to their customers.

&ldquo;Cryotherapy has been proven to lead to successful results all over the world. My opinion is that maybe within the four or five years, cryotherapy is going to be recognized by the FDA,&rdquo; said Gupta. &ldquo;As an emerging franchisor, this puts us in a great position. I think you&rsquo;ll see this industry grow very quickly. Within five years&rsquo; time, it&rsquo;s likely that Orange Cryo will have over 1,000 units.&rdquo;

Conti agrees that Orange Cryo Wellness is on track to be a rapidly growing franchise brand that soon breaks out of the emerging category. That&rsquo;s because it&rsquo;s a business that&rsquo;s connected to a passion for helping others, which she says will continue to help set the brand up for success.

&ldquo;People are really interested in owning an Orange Cryo Wellness franchise. A few of our current franchisees&mdash;and some people who are inquiring&mdash;even started out as clients,&rdquo; said Conti. &ldquo;We&rsquo;re excited to have that level of passion coming into our brand. When people start this business after seeing first-hand the benefits that it can bring, they&rsquo;re going to be off to a genuinely strong start. Those stories and experiences are going to be great franchisees.&rdquo;

4 Reasons Why Orange Cryo Wellness is an Emerging Franchisor to Watch

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How much can franchisees make? It’s a question many prospective owners ask before investing in a franchise. While earnings tend to be driven by variables such as industry, location and general management skills, a proper understanding of the key factors driving profitability can help franchise owners develop expectations that are realistic.&nbsp;Multi-unit franchisee&nbsp;<a href="https://www.linkedin.com/in/mangesh-patel-9368569/">Mangesh Patel</a>, who’s readying the launch of six&nbsp;<a href="https://www.beefobradysfranchise.com/">Beef ‘O’ Brady’s</a> restaurant locations in the Macon, Georgia area, shares insights from his franchising experience.<h2>Understanding Franchise Income</h2>Keeping operational costs in check can have a major impact on overall earnings. Taking a proactive approach to expenses such as food and labor, as well as payroll and scheduling, can help align actual franchise income with general expectations for the business.“I just had a meeting with a couple of people, and they said, ‘You talked about a 25% profit margin, but I’m only doing 12%.’ So, I looked at the figures they sent me,” Patel said. “Their&nbsp;<a href="https://1851franchise.com/calculate-restaurant-franchise-profit-2730476">restaurant</a> food cost was running at 37%, which should be around 30%. The national average is about 32%. If I do things correctly, my average food cost needs to be at or below 30%. And payroll should run around 18%. But many people run 25 to 28%.”So,&nbsp;<a href="https://1851franchise.com/unraveling-franchise-earnings-how-much-can-you-really-make-2723935">how much can franchisees make</a>? Here are five areas to consider.<h2>Practical Tips for Prospective Franchisees</h2><ol><li>Control Costs From Day One:&nbsp;It’s important to monitor payroll, food and supply costs closely. Overstaffing and inefficiencies can quickly reduce profits.</li><li>Plan For The Opening Surge:&nbsp;Traffic within the first few months of opening is likely to be higher. It’s important to adjust staffing and inventory accordingly, and pay close attention to how those levels change as time goes on.</li><li>Invest In Training:&nbsp;Properly trained workers can help reduce waste and improve overall service, which has a direct effect on net income.</li><li>Understand Your Market:&nbsp;Each market is unique and revenue potential will vary depending upon location, demographics and competition.</li><li>Track Metrics Regularly:&nbsp;Food cost percentages, labor ratios and weekly sales data act as key indicators operations may need to be adjusted.</li></ol><h2>What Profitability Really Comes Down To</h2>Patel notes that if franchise owners manage labor and costs properly, it’s not impossible to achieve strong cash flow even in the first year, bucking some franchising trends.So,&nbsp;<a href="https://1851franchise.com/how-much-can-you-make-as-a-franchise-owner-2724761">how much can franchisees make</a>? While results tend to vary, careful planning, disciplined operations and a proactive approach to assessing initial costs are essential. But by grasping and guiding the elements that drive franchise profitability, franchise owners can maximize overall business earnings, scaling a business that’s sustainable financially over the long term.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

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Still, franchisors must know where to find their candidates and be confident the candidates are being sent to the right place.“We consistently see the strongest lead performance from Google Search (paid and organic), social platforms such as Facebook, Instagram and LinkedIn and our franchise development website,” said&nbsp;<a href="https://www.linkedin.com/in/erinlsnyder">Erin Snyder</a>, head of franchise development at&nbsp;<a href="https://handelsicecream.com/handels-franchise/">Handel’s Homemade Ice Cream</a>. “Because all awareness and advertising efforts ultimately funnel candidates to our development site, maintaining a highly optimized, mobile-first web presence is critical for conversion.”<h2>The "Hidden" Channels: Authentic Research via AiSEO</h2>While Google and major portals are often where a candidate might start a broad search, the deep research happens in the shadows. This is where candidates scroll, mindlessly or otherwise, simply observing rather than clicking “apply” immediately; or, ask Ai chatbots about the best franchises to buy, the blind spots, the why nots, and, of course, the whys.Right now, Ai plays a key role in this research stage. Buyers want the truth.&nbsp;For franchisors, this means your content strategy must pivot. It is no longer enough to post stock photos of happy business owners. You must document the journey, showing the behind-the-scenes reality that proves your concept has staying power.<h2>The Pivot From Print to Digital Interactivity</h2>While print media has been a channel for franchise development in the past, its static nature has made it less effective as the buyer’s journey has shifted to digital. Buyers are generally looking for channels that will allow them to click, read and continue the search immediately.“Traditional print media has largely become a thing of the past for franchise development,” Snyder said. “What has been encouraging, though, is seeing many of these publications successfully pivot to digital formats that offer greater interactivity, stronger analytics and far better linkability than print ever could.”This creates a more dynamic experience for the candidate. In addition to a digital article, franchisors can embed a “day in the life” video, for example, or hyperlink a deeper dive on costs and profits for instant validation.This shift also allows franchisors to track return on investment more effectively. Instead of guessing if an article or ad worked, digital publications allow you to see exactly who clicked through, allowing for retargeting and smarter budget allocation.<h2>The Conversion Hub: Your Mobile-First Website</h2>Once a candidate has discovered you on Google, watched your videos on TikTok and read about you in a digital publication, they finally arrive at the destination: your franchise development website.This is the bottom of the funnel, where you will win or lose a candidate. Because all other channels point here, your website cannot just be a digital brochure. It has to be a conversion engine. And crucially, it must work perfectly on a smartphone.The question can’t just be “Do we have a website?” Questions about the website should surround usability and readability. Is navigation easy on a smartphone? Does the site load quickly? Is it readable? If a prospect has to pinch-and-zoom to read your investment costs and financial performance, they will leave.An optimized, mobile-first presence is critical because it serves as the collection point; all other awareness efforts funnel potential franchisees to the site. The user experience here should validate the trust built on other channels. However, accessibility is only half the battle; the content itself must be unsparingly open. The website is the channel where you must prove your value proposition with hard data.“Across all channels, the messaging needs to be clear, concise and consistent,” Snyder said. “Candidates should be able to easily find transparent investment ranges and financial requirements, a clear value proposition, compelling franchisee success stories, key differentiators from competitors and straightforward next steps for how to inquire.”When you treat your website as a transparency engine rather than a gatekeeper, you change the dynamic of the eventual sales call. A candidate who has already consumed your financial data and success stories arrives at the inquiry stage educated and qualified. This allows the development team to skip the basic fact-finding and move straight to strategy and fit.“When a candidate submits an inquiry, the first conversation should build on what the candidate has already learned,” Snyder said “ensuring they understand the opportunity they are considering, clarifying details, personalizing the discussion to their goals and moving them into a structured education process rather than starting from scratch.”<h2>Allocating the Budget: The "Ideal Candidate" Approach</h2>While a presence across multiple channels — from search and social to digital publications — is key, understanding exactly how much to invest in each option is the next hurdle. There is no single, magical approach to budgeting; a brand selling multi-million-dollar franchises needs to develop a presence in different places than a low-cost, mobile franchise will.To spend effectively, you must deeply understand your ideal franchisee profile. Once you know who is investing, you can begin working on where to find them. For example, a high-net-worth investor might be on LinkedIn and reading digital trade journals, while a first-time investor or someone seeking an owner-operator model might be influenced by local Facebook ads.“Franchisors should start by understanding their ideal franchisee profile and then allocate budget toward the channels where those prospects spend the most time,” Snyder said. “The mix will naturally look different for a high-investment, multi-unit candidate than for a first-time owner-operator. Beyond that, it’s critical to consider overall brand awareness and invest in channels that consistently get both the brand and the franchise opportunity in front of qualified prospects. A balanced approach that supports both awareness and lead capture tends to produce the strongest results.”<h2>Key Takeaways and Next Steps:</h2>Make sure you have a content footprint that answers the top 25 questions asked about your brand in Ai and Google searchs.Review your mobile experience: Open your franchise development site on your phone. If it takes more than three seconds to load or if the "Apply" button is hard to find, fix it immediately.Embrace "lo-fi" video content: You don't need a production crew. Use a smartphone to record "day in the life" videos with your franchisees and post them to social to build authentic trust.Ensure transparency and continuity:&nbsp;Candidates need to be able to find the information they’re looking for, and the experience should be consistent between a social page and a franchise development site. Make sure your value proposition is clear across all channels.Embrace innovation, but don’t count out the classics:&nbsp;Look at the whole picture. Many candidates are exploring opportunities on supplemental platforms like social media or in the results of a Google search, but they’re still looking at the franchise development site, too. Don’t confine yourself to the “old reliable” methods, but don’t leave them behind, either.Budget by persona, not platform: Don't just "do Facebook ads." 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To succeed in the shifting landscape, franchisors must understand the buyer’s journey, identify the ideal franchisee profile, and build a digital presence that meets candidates where they are.

4 Reasons Why Orange Cryo Wellness is an Emerging Franchisor to Watch

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