4 Reasons Why Orange Cryo Wellness is an Emerging Franchisor to Watch

There’s a new trend in the health and wellness segment of the franchising industry that’s catching a lot of people’s attention: cryotherapy. For those unfamiliar with the concept, cryotherapy uses extremely cold temperatures in order to reduce pain, inflammation and help with overall recovery. And even though cryotherapy is just beginning to make its way into the mainstream, it’s already proving to be an industry that’s full of potential.

One brand that’s bringing cryotherapy to the masses is Orange Cryo Wellness, an emerging franchisor with six units that are currently open for business. 1851 Franchise spoke with Founder Robin Gupta and Vice President of Development Juliet Conti to learn more about what makes this brand one to watch in 2018 and beyond. And according to them, there’s a lot more than climbing demand in the health and wellness industry’s that’s fueling Orange Cryo Wellness’ success.

1. A Unique Concept that Stands Out

One of the biggest things that separate Orange Cryo Wellness in the franchising industry is the fact that its concept is completely unique. Even beyond its roots in an up and coming wellness movement, Orange Cryo has carefully designed its system to ensure that its overall look and feel are different from anything else that’s out there.

Gupta said, “We have a catchy look and presentation. We also offer a membership that makes pricing easier for your everyday customer. But what makes Orange Cryo Wellness truly stand out from other concepts is the fact that we’re engrained in our local communities. We’ve even partnered with Feeding America to donate 20 meals each time the cryotherapy chamber reaches negative 200 degrees. That commitment to giving back is something that’s really resonating with our franchisees, as well as their customers.”

2. The Brand is Building on Strong Momentum

Orange Cryo Wellness is also building buzz in the industry because it’s backed by strong growth potential. While the brand currently has six locations that are up and running, it’s planning to have around 15 deals closed by the end of the year in markets where it’s primed for growth.

Gupta said, “One of the markets we’re really targeting for expansion is Florida—I’m even moving there to help spearhead our development in the area. I think that’s our strongest opportunity for growth in the country right now. We already have one location in Naples, but I think we can have five or six open for business in the state by the end of the year.”

3. It’s on the Ground Level of a Growing Industry

Because cryotherapy is still a relatively unknown industry, there’s a lot of room for a brand like Orange Cryo Wellness to grow. That’s an opportunity that the brand doesn’t plan on wasting.

“Cryotherapy is still an emerging industry, but it’s about to be understood. As more people begin to understand what it’s all about, we’ll in a position where we can capitalize on our brand name, awareness, style and membership. Those will all be in really good shape by the time that cryotherapy becomes something that’s very normal and brought up in everyday conversation,” said Gupta. “Cryotherapy is pain management. There’s no better technology right now, in my opinion, in the world than this when it comes to helping with pain. Once that’s understood, it’s going to be a part of people’s routines. Everyone’s health conscious right now, and cryotherapy should be the leader of that trend in the future.”

4. Potential for Long-Term Success

While it may take a little bit of time for cryotherapy to understood on an all-encompassing level, Orange Cryo Wellness is in it for the long haul. That’s because the brand—and its franchisees—have a strong passion for what they do, and believe in the benefits that they’re bringing to their customers.

“Cryotherapy has been proven to lead to successful results all over the world. My opinion is that maybe within the four or five years, cryotherapy is going to be recognized by the FDA,” said Gupta. “As an emerging franchisor, this puts us in a great position. I think you’ll see this industry grow very quickly. Within five years’ time, it’s likely that Orange Cryo will have over 1,000 units.”

Conti agrees that Orange Cryo Wellness is on track to be a rapidly growing franchise brand that soon breaks out of the emerging category. That’s because it’s a business that’s connected to a passion for helping others, which she says will continue to help set the brand up for success.

“People are really interested in owning an Orange Cryo Wellness franchise. A few of our current franchisees—and some people who are inquiring—even started out as clients,” said Conti. “We’re excited to have that level of passion coming into our brand. When people start this business after seeing first-hand the benefits that it can bring, they’re going to be off to a genuinely strong start. Those stories and experiences are going to be great franchisees.”