5 Marketing Trends To Keep An Eye On
As AdAge reports, there are 28,000 people on Facebook that tout themselves as Chief Marketing Officers in the job title field. That’s a lot of marketing pros. With social, digital, content marketing and mobile ad trends available to businesses –it’s difficult to decipher where the focus will lie in .....
As AdAge reports, there are 28,000 people on Facebook that tout themselves as Chief Marketing Officers in the job title field. That’s a lot of marketing pros. With social, digital, content marketing and mobile ad trends available to businesses –it’s difficult to decipher where the focus will lie in the future.
Top 10 lists are for Buzzfeed, so we give you the Top 5 Marketing Trends to notice (and expand on in the future).
Ad Retargeting
Have you ever browsed for a tent on REI's website, then log into Facebook to see the very same Marmot Limelight 3 person tent in an ad on the page? That’s Ad Retargeting. When users visit a website, cookies track their movement. A simple JavaScript code targets these consumers as they peruse other websites –reminding potential customers of what they were looking to purchase before.
Visual Content
Sometimes words aren’t enough to engage users. Business have been capitalizing on the visual content trend –putting videos and other engaging content on their websites, social sites and mobile sites to help humanize a brand. Social Media giant Twitter has hopped on the visual bandwagon with its new layout – allowing larger pictures and Twitpics to display automatically. This is all to allow brands to tell stories. According to Ekaterina Walter, CMO of Branderati to TopRank Blog, “The ability to craft visual stories that inspire emotion and spark the movement will help companies get noticed and amplify their message throughout those communities.”
Paid Advertising
Newsfeed algorithms of Facebook. Google+ paid advertising. Overhauled Twitter designs. The lines between Social Media and Paid Advertising are blurry. According to Jenny Anderson of SmallBox, “Your ad team, who specializes in conversation optimization and targeting, along with your social team, who specializes in messaging and your audience, will need to work closely with one another to ensure the right posts are getting good coverage.” With certain social media overhauls, like –cough—Facebook, paid advertising will help drive fans and reach.
Increased Social Media Sites
We know Myspace didn’t…quite make it (check out this Washington Post article), but there are newbies in the marketing arena that are catching the eyes of early tech adopters. According to Fast Company, SnapChat and new blog publishing platform Medium are on the rise for not only personal, but professional use. Diversifying your social media footprint in more unique ways will help your brand build a bigger audience across more channels.
Coding
With marketing influencing digital trends and changing business models, experts say coding will be necessary to create a successful, well-rounded marketing strategy for brands. According to Jason Miller, Content Marketing for LinkedIn, “The ability to understand how front end wed development and coding can affect, enhance, and optimize a content strategy will become a necessity for marketers instead of a nice to have.” This change, however, will need to come with creative copy, because at the end of the day, brands are speaking for people, not search engines.
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