5 Reasons to Buy a Famous Toastery in 2022

Famous Toastery, the 26-unit, North Carolina-based breakfast franchise, has made a name for itself by offering the freshest breakfast, brunch and lunch offerings in its segment. Since starting in North Carolina in 2005 and franchising in 2013, Famous Toastery has continued to maintain its strong momentum and surpass the competition, both from a consumer angle and a franchising perspective.

Here are five of the top reasons franchisees continue to join the fast-growing Famous Toastery family.

The Opportunity to “Be Famous”

Famous Toastery franchisees are known for becoming locally famous as pillars of their communities, providing not only uncompromisingly fresh and decadent meals, but a hub for friends, families and neighbors to get together. With this approach in place, the Famous Toastery team is looking to further prioritize a business model and support infrastructure that encourages franchisees to “Be Famous.” 

“Our franchisees make Famous Toastery famous, not vice versa,” said Michael Mabry, who joined Famous Toastery’s executive team as president in November 2021. “Without our franchisees, we don’t have a brand. We really want to be famous for having the best franchisees out in the marketplace. This is a locally owned and operated business. The idea that the franchisees are already famous in their markets — famous with their guests, famous with their team members — that puts the famous in Famous Toastery.”

This community-driven business model is ideal for those entrepreneurs who want to do more than just open a successful business — they want to give back by creating a beloved neighborhood establishment.

“The people who work in our stores usually live in the area, so franchisees become ingrained in their community,” Mabry said. “While some of our competitors are more focused on the bottom line, we work hard to ensure that franchise owners can create a community at their restaurants, which by default creates recurring revenue, while also promoting a better, more friendly atmosphere.”

Exceptional Franchisee Support

From the initial onboarding to long after the grand opening, Famous Toastery provides franchisees with the support and training needed to thrive in their local market. When the COVID-19 pandemic hit, for example, the franchise’s corporate team quickly pivoted to adjust to a dramatically altered restaurant landscape. On top of providing health and safety guidance for their franchisees, the corporate team initiated a new point of sale (POS) system to offer online ordering to their customers in only four days. 

This year, Famous Toastery CEO and Founder Robert Maynard says the addition of Mabry to the team as President, as well as several other new hires, has bolstered franchisee support as the brand continues to grow. The franchise is also building out its franchise support by dedicating a team member to working directly with franchisees as they open and grow.

“We have made great efforts to continue to build a world-class support team, from operations to marketing, finance and accounting, training and supply chain,” said Maynard. “We continue to recruit people on the team who can not only support current franchisees, but also help bolster the growth of new franchisees.”

A Differentiated Consumer Offering

Famous Toastery prides itself on providing a consumer offering that stands out from the competition. The brand’s fresh, made-to-order menu items continue to impress, with the brand serving breakfast, brunch and lunch-goers with delightful meals including fresh-squeezed orange juice, the Avocado Omelet, the Famous Hash, our Signature Flapjacks and so much more.

“We are the antithesis of ‘The Greasy Spoon,’ and we have never sacrificed on food quality,” said Maynard. “We make our own soups and salads and roast our own turkey. We don’t go for the cheaper bacon or potatoes — we get the best option and people notice that. We’ve been doing that since 2005, and we know our food is just better than the competition. We’ve really doubled down on that fresh food piece, and it is a big reason why our franchisees are able to thrive in their local market.” 

Beyond the food, the brand’s long-standing motto of “Every server is your server” encourages next-level customer service at all locations. 

“Franchisees can expect their local customer base to truly wrap their arms around the concept because of the quality of the food and service,” said Mabry. “These pieces that we do inside the four walls give franchisees credit among guests and team members. That, along with our emphasis on community involvement and support, helps franchisees become famous in their community. The idea is that when you put the sign-up, turn on the lights and open the front door on that first day, we want the community and guests and the team members to adopt us.”

A Fast-Growing Segment and Attractive Lifestyle Benefits

With a menu that only includes breakfast and lunch fare, Famous Toastery’s operating hours are from 7 a.m. to 3 p.m. This allows franchisees and their employees to be home by 4 p.m. every day, avoiding the late-night lifestyle that accompanies most of the other opportunities in the full-service restaurant category. In addition, the breakfast segment brings in habitual customers, which means franchisees can easily engrain themselves in the community.

And now, coming out of the COVID-19 pandemic, Mabry says the breakfast segment is primed for major growth. “The breakfast segment continues to grow quarter after quarter, with more and more people utilizing these restaurants as their social hubs, whether that be businesses, churches, families or organizations,” said Mabry. “Because of our atmosphere and the quality of what is on the plate, we are becoming even more of a go-to spot for these hungry guests.”

A Path to Success

As 2022 gets underway, Famous Toastery is well on its way of reaching its goal of 50 units by 2024. The brand is on track to close eight to 10 new franchise deals in 2022. Five to seven of those deals will be in North Carolina, and the rest in South Carolina, Tennessee, Virginia and Florida.

Now, prospective franchisees have an opportunity to join a fast-growing concept in a booming segment. Maynard says his strategy for Famous Toastery has always been to focus on the franchisees and the customers, which is why the brand is emphasizing franchising, rather than growing by adding corporate locations.

“We are focusing on opening new locations with franchise partners rather than growing corporately,” Maynard said. “We want everyone to have a profit and to figure out their goals and how to hit their goals. We didn’t have that before, and our role in the corporate office is to help support our franchisees to achieve those goals. Now, as we grow faster than ever with qualified, passionate franchisees, the time has never been better to invest in a Famous Toastery franchise”

With the versatility of the franchise model, the unparalleled consumer offering and the passion from its franchisees, it is no wonder that Famous Toastery continues to be the concept of choice for entrepreneurs entering the breakfast segment.

The initial investment required to open a Famous Toastery location ranges from $605,500 to $1,029,500. To learn more about Famous Toastery franchising opportunities, visit their website.

ABOUT FAMOUS TOASTERY

Charlotte, N.C. based Famous Toastery began in 2005 in a small house-turned-restaurant where best friends Brian Burchill and Robert Maynard opened their first breakfast spot. Never compromising fresh ingredients or friendly service, Famous Toastery evolved into a franchise system in 2013 and now has over 25 locations. In 2020 and 2019, Famous Toastery placed on Restaurant Business' The Future 50, featuring the fastest-growing small chains. Famous Toastery was ranked No. 9 in the Full-Service Restaurants category of Entrepreneur Magazine’s Top Food Franchises of 2019 and on Entrepreneur Magazine's Franchise 500 Rankings in 2019. In 2018, Famous Toastery received recognition by CNBC as a top franchise to buy, FSR Magazine as one of the Top 14 restaurant chains ready for lift-off, Inc. 5000’s list of the fastest growing companies and Franchise Times' Top 200+ franchise opportunities. For more information about Famous Toastery, visit www.famoustoastery.com. To learn about franchising opportunities, please visit www.bestbreakfastfranchise.com