Franchise News
AdWeek: How Storytelling Is Helping Brands Sell More Products
Recent study concludes digital storytelling garners more revenue.
While storytelling has been widely and vigorously discussed as a tool for marketing, AdWeek shared an infographic with new data proving just how impactful storytelling is for businesses. The basic idea is that by sharing something that will actually resonate with consumers in an accessible platform, people will be more likely to purchase products or services, buying the experience/story rather than just the product.
"There's plenty of popular demand for good stories, if binge-watching, binge-listening, and binge-reading statistics are an indicator," Ilya Vedrashko, svp and director of research at Hill Holliday's consumer research arm, Origin, told AdWeek. "Stories move not only people, but they also move product... Every time the product that had a story pulled in more money than the same product without one. That's a lift on no additional investment."
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
