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While storytelling has been widely and vigorously discussed as a tool for marketing, <a href="http://www.adweek.com/news/advertising-branding/infographic-how-storytelling-helping-brands-sell-more-products-175524?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-how-storytelling-is-helping-brands-sell-more-products-9425" target="_blank" rel="nofollow" target="_blank">AdWeek shared an infographic</a> with new data proving just how impactful storytelling is for businesses. The basic idea is that by sharing something that will actually resonate with consumers in an accessible platform, people will be more likely to purchase products or services, buying the experience/story rather than just the product.

&quot;There&#39;s plenty of popular demand for good stories, if binge-watching, binge-listening, and binge-reading statistics are an indicator,&quot; Ilya Vedrashko, svp and director of research at Hill Holliday&#39;s consumer research arm, Origin, told AdWeek. &quot;Stories move not only people, but they also move product... Every time the product that had a story pulled in more money than the same product without one. That&#39;s a lift on no additional investment.&quot;

<a href="http://www.adweek.com/news/advertising-branding/infographic-how-storytelling-helping-brands-sell-more-products-175524?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-how-storytelling-is-helping-brands-sell-more-products-9425" target="_blank" rel="nofollow" target="_blank">Click here to read the full article.</a>

AdWeek: How Storytelling Is Helping Brands Sell More Products

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Recent study concludes digital storytelling garners more revenue. 

adweek-how-storytelling-is-helping-brands-sell-more-products

Children's Lighthouse

Children’s Lighthouse Ramps Up Growth in First Half of 2025 With Strategic Expansions, Franchise Signings, and New Headquarters

childrens-lighthouse-ramps-up-growth-in-first-half-of-2025-with-strategic-expansions-franchise-signings-and-new-headquarters

Right at Home

Right at Home® Named a 2025 Top Franchise Brand for Multi-Unit Owners by Entrepreneur Magazine

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Dog Training Elite

Dog Training Elite -Tips-to-Ease-Dog Anxiety-for-4th of July- July-2025

Dog Training Elite Shares Tips To Ease Dog Anxiety for 4th of July

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Melting Pot

Photo of interior of Melting Pot restaurant

Lexington Herald Leader: This Restaurant Chain Eyes a Return to Lexington After 10 Years

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Keke's Breakfast Cafe

Keke's Breakfast Cafe - John and Kimberly Ehrhard - 1851 Franchise

Empowering Leadership, One Pancake at a Time: How John and Kimberly Ehrhard Are Building a Franchise Legacy with Keke’s Breakfast Cafe

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AdWeek: How Storytelling Is Helping Brands Sell More Products

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