1851

Robots and A.I. have been cropping up quite a bit in the restaurant space as of late. Every day the foodservice industry is presented with a new technological trend, whether it be <a href="https://1851franchise.com/domino-s-plans-on-using-self-driving-delivery-vehicles-in-houston-2710273">self-driving cars</a>, <a href="https://1851franchise.com/look-up-your-next-meal-may-be-arriving-via-drone-2710797">drone delivery</a>, or, most recently, artificial intelligence.Some of the biggest players in the QSR and fast casual segment, including <a href="https://www.chainstoreage.com/technology/sonic-hears-its-customers-with-ai-and-voice-ordering/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ai-restaurant-technology-may-not-be-so-intelligent-after-all-2711249" target="_blank" rel="nofollow">Sonic</a>, <a href="https://venturebeat.com/2019/05/23/chick-fil-as-ai-can-spot-signs-of-foodborne-illness-from-social-media-posts-with-78-accuracy/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ai-restaurant-technology-may-not-be-so-intelligent-after-all-2711249" target="_blank" rel="nofollow">Chick-fil-A</a>, <a href="https://www.nrn.com/fast-casual/chipotle-quietly-rolls-out-artificial-intelligence-1800-units?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ai-restaurant-technology-may-not-be-so-intelligent-after-all-2711249" target="_blank" rel="nofollow">Chipotle</a> and <a href="https://1851franchise.com/dominos-continues-to-resist-the-third-party-delivery-craze-2711017">Domino's</a> have implemented A.I. technology in some form or fashion, whether to identify food safety issues, streamline operations or <a href="https://1851franchise.com/can-i-take-your-order-why-voice-ordering-is-revolutionizing-the-foodservice-space-2710983#stories">generate orders via voice assistance</a>. In January, the restaurant tech company <a href="https://www.prestotech.net/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ai-restaurant-technology-may-not-be-so-intelligent-after-all-2711249" target="_blank" rel="nofollow">Presto</a> <a href="https://www.restaurantdive.com/news/from-wearables-to-ai-how-a-startup-looks-to-change-the-restaurant-industry/545627/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ai-restaurant-technology-may-not-be-so-intelligent-after-all-2711249" target="_blank" rel="nofollow">launched its Presto AI system</a> to provide real-time data around restaurant operations, producing actionable recommendations and predictive modeling so operators can make better decisions.In March, McDonald’s spent <a href="https://www.restaurantdive.com/news/mcdonalds-buys-dynamic-yield-for-300m-to-improve-drive-thru-experience/551316/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ai-restaurant-technology-may-not-be-so-intelligent-after-all-2711249" target="_blank" rel="nofollow">$300 million to acquire Dynamic Yield</a>, a company focused on personalization and decision logic. Last month, McDonald's agreed to <a href="https://news.mcdonalds.com/news-releases/news-release-details/McDonalds/acquire/apprente?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ai-restaurant-technology-may-not-be-so-intelligent-after-all-2711249" target="_blank" rel="nofollow">acquire 2-year-old Silicon Valley-based Apprente</a>, an early-stage, a voice-based conversational technology startup that can automate voice-based ordering in multiple languages. The acquisition comes after McDonald's began <a href="https://www.wsj.com/articles/mcdonalds-tests-robot-fryers-and-voice-activated-drive-throughs-11561060920?mod=searchresults&amp%3Bpage=1&amp%3Bpos=1&utm_source=1851franchise.com&utm_medium=article&utm_campaign=ai-restaurant-technology-may-not-be-so-intelligent-after-all-2711249" target="_blank" rel="nofollow">testing voice-activated drive-thrus and deep-frying robots in June</a>.&nbsp;While the technology appears revolutionary,<a href="https://www.idc.com/getdoc.jsp?containerId=prUS45344519&utm_source=1851franchise.com&utm_medium=article&utm_campaign=ai-restaurant-technology-may-not-be-so-intelligent-after-all-2711249" target="_blank" rel="nofollow"> according to a new IDC survey</a>, 25% of companies report up to a 50% failure rate for their AI projects. This could spell trouble for franchisors, as technology malfunctions can result in <a href="https://1851franchise.com/doordashs-data-breach-is-the-latest-in-cyber-security-issues-for-foodservice-brands-2711125#editorials">privacy threats for diners</a> and <a href="https://www.lexalytics.com/lexablog/stories-ai-failure-avoid-ai-fails-2019?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ai-restaurant-technology-may-not-be-so-intelligent-after-all-2711249" target="_blank" rel="nofollow">reputational risks</a> for restaurants.&nbsp;Although A.I. restaurant technology has the potential to streamline operations and speed-up food service, it looks like there may still be a few bugs to work out before robots are the ones taking our meal orders.&nbsp;

A.I. Restaurant Technology May Not Be So Intelligent After All

1851 Franchise

According to a new survey, A.I.-powered restaurant technology has a tendency to fall short of expectations for both operators and customers. 


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A.I. Restaurant Technology May Not Be So Intelligent After All

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