WHY I BOUGHT
Franchisees Justin and Corina Perry Are Growing the Amazing Lash Studio® Brand
When Justin and Corina first came across the brand's eyelash extension services, they knew it was the right fit.
As the owners of two Amazing Lash Studio® locations, California-based franchisees Justin and Corina Perry are a prime example of the brand’s family-friendly franchising opportunity. The couple recently expanded their presence throughout the Inland Empire to four studios.
“Before entering the franchise world, my wife and I had years of experience running our own private cleaning business for residential and commercial customers,” said Justin Perry. “When my brother happened to take us to the grand opening of an Amazing Lash Studio in our local area, we were immediately impressed with the concept.”
The leading semi-permanent eyelash extension franchise’s patented application process, which attaches lightweight eyelash extensions to each natural lash, gives customers an impactful and a natural-looking lash line. Since being added to WellBiz Brands, Inc.’s portfolio of health-and-wellness concepts in September 2018, the Amazing Lash Studio brand, which currently has locations spread throughout 23 states, recently hit the 250-unit mark.
“The moment we walked in, Corina and I fell in love with the expertise of the staff, the private rooms and the overall spa-like aesthetic of the studio,” said Perry. “As experienced business owners, we recognized the strength of the business and found similarities between the membership-based model of the Amazing Lash Studio system and that of our previous cleaning business. They both required strong customer service and dependable recurring revenue. Once my wife got her lashes done at the Chino studio and we did our due diligence, we bought our first license.”
From day one, Justin and Corina were impressed with the Amazing Lash Studio executive team and the support infrastructure in place for first-time franchisees. In 2016, after working with a real estate broker to find a prime location, the duo opened their first Amazing Lash Studio in Eastvale, California.
“The support team gave us hands-on operations, staffing and lash-extension stylist training,” said Perry. “Everyone we worked with showed an amazing level of professionalism and expertise and we were given all of the necessary training, resources and tools needed to hit the ground running. Thanks to the brand’s scalability and get-up-and-grow model, we opened our second location later that year.”
The Perrys opened their second studio in Rancho Cucamonga, filling a market gap and generating increased demand for premium, semi-permanent eyelash-extension services. “When we first signed on with the Amazing Lash Studio franchise, we were educating most of our customers about our process,” said Perry. “By the time we opened our second location, the eyelash-extension segment had picked up steam, showing the sustainability of the beauty industry as more studios opened to keep up with the demand.”
As a family-focused franchisee team, Justin and Corina are proud to be heavily involved in the day-to-day operations as active owners with full-time managers in place. “Corina and I are able to leverage our individual skill sets to achieve greater success,” said Justin. “She handles all of the operations and I handle the marketing. My attention to detail is terrible but I am great at advertising our studio locally, so we tag-team the business together. I always say that I love making the phone ring and she’s great at answering it.”
Looking to the future, the Perrys are excited to be expanding their footprint with two additional Amazing Lash Studio locations in Chino and Brea. “California is not always an easy place to do business and our success is a testament to the Amazing Lash Studio brand and our abilities as owners,” said Justin.
Since starting to franchise with the Amazing Lash Studio brand, Corina and Justin have become very involved with their local Inland Empire community, raising $2,500 for a local “adopt a family” nonprofit organization, donating to the Red Cross and partnering with local shopping centers to get the word out.
“When I was looking at other eyelash extension service concepts, it was clear that the Amazing Lash Studio brand was the leader in the category,” said Justin. “There’s no other eyelash extension service franchise that measures up to the high-quality services offered, especially as we unveil new services and train the stylists to make sure our customers are given the best experience possible.”
The brand’s impressive innovation in the beauty industry is the result of the work done at its research and development studios, where the team constantly tests out new products and techniques. From new extension types to other services, the brand makes sure to stay ahead of the latest beauty innovation while staying true to their roots of offering eyelash extension services.
Now, the Amazing Lash Studio brand has solidified its presence as the No. 1 brand in the eyelash extension service segment. With dedicated franchisees such as Justin and Corina, the Amazing Lash Studio brand is reaching new communities across the country.
The investment range for an Amazing Lash Studio franchise is $239,210 to $508,510*, including a $39,900 franchise fee. For more information on franchise opportunities, visit https://franchising.amazinglashstudio.com.
*As per the March 30, 2020 Franchise Disclosure Document.
Amazing Lash Franchise, LLC. 9780 S. Meridian Blvd, Suite 400 Englewood, CO 80112. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. MN File No. F-8741. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. Each Amazing Lash Studio® is independently owned and operated. Amazing Lash Studio® is a registered trademark of Amazing Lash Franchise, LLC.