Amped Fitness Franchise Costs, Fees, Profit and Data for 2026

Amped Fitness is a fitness center concept that blends traditional gym equipment with group training, specialized workout zones and an experience-driven club environment designed to attract a wide range of members. The brand positions itself as a next-generation health club, offering amenities, training programs and community-driven experiences that go beyond the typical big-box gym model.

1. What Is the Brand Overview for Amped Fitness?

About the Brand

Amped Fitness was founded in 2016 by Travis LaBazzo and Stephen Thomas, who opened the first location in St. Petersburg, Florida. The founders set out to create a more engaging fitness environment that combined high-energy culture, innovative workout spaces and an accessible membership model. After expanding through company-owned locations and building a strong regional presence, the brand began franchising in 2023 as part of a broader strategy to scale the concept nationally.

Mission: Amped Fitness aims to deliver a member-focused fitness experience that combines innovative training environments, advanced equipment and a strong community atmosphere to help people achieve their health and performance goals.

Vision: The brand’s vision is to redefine the modern gym experience by creating high-energy fitness clubs that blend lifestyle, community and performance while expanding the Amped Fitness concept to new markets through franchising.

Unique Selling Points (USPs)

• Experience-Driven Fitness Clubs: Amped Fitness centers are designed to deliver more than a traditional gym workout, combining bold aesthetics, immersive training spaces and a high-energy atmosphere that encourages members to stay engaged and motivated.
• Specialized Training Zones: Locations feature distinct workout areas such as Cardio & Strength, The Gauntlet, Abs & Glutes, Functional Freedom and the women-only Babe Cave. These zones allow members to focus on different training styles without competing for the same equipment.
• Built-In Recovery Amenities: Recovery plays a major role in the Amped Fitness experience, with offerings that include HydroMassage, CryoBeds, cold plunges, saunas and compression therapy. Members can combine training and recovery in a single visit.
• Accessible Membership Pricing: Memberships start as low as $14.99 per month, pairing premium amenities with pricing designed to remain accessible to a broad range of members.
• Convenience and Lifestyle Amenities: Amenities such as childcare and tanning help position the gym as a convenient, all-in-one fitness destination for members balancing training with busy schedules.

2. What Are the Franchise Opportunity Details?

Why Franchise With Amped Fitness?

• Recurring Membership Revenue: The business model centers on monthly membership dues, providing consistent recurring revenue. Additional income streams include personal training, retail merchandise and food and beverage sales.
• Structured Sales and Marketing Systems: Franchisees receive a defined member acquisition and sales process designed to help clubs attract and convert new members consistently.
• Development and Opening Support: Owners receive assistance with site selection, club build-out, pre-opening marketing and launch planning, helping streamline the process of bringing a new location to market.
• Young, High-Engagement Customer Base: The brand attracts a large share of members between the ages of 18 and 35, supporting a high-energy club environment and strong member engagement.
• Clear Investment Framework: The franchise opportunity outlines defined financial requirements and ongoing royalty and marketing contributions, providing transparency for prospective owners evaluating the investment.

Available Territories

Amped Fitness is offering franchise opportunities in Alabama, Alaska, Arizona, Arkansas, Colorado, Connecticut, Delaware, the District of Columbia, Georgia, Hawaii, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Massachusetts, Mississippi, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Vermont, West Virginia and Wyoming.

Visit the Amped Fitness franchise website for more information.

Investment Overview

Initial Costs: The estimated initial investment required to begin operation of an Amped Fitness franchise ranges from $356,500 to $3,642,000, depending on the condition of the location and the cost of construction. These costs break down as follows:

Initial Franchise Fee: The initial franchise fee required for the conversion or construction of an Amped Fitness health club is $25,000, which is due upon signing the franchise agreement.

Honorably discharged U.S. veterans are eligible for a 10% discount on this fee, provided that they own at least 50% of the business.

Ongoing Fees: Amped Fitness franchisees are responsible for the following ongoing payments and fees:

ROI Potential: Amped Fitness does not publicly disclose earnings or profit projections for its franchises.

3. What Franchisee Support Does Amped Fitness Provide?

Pre-Opening Support

Franchisees receive guidance during the early stages of development, including help with site selection, lease negotiation and the overall club build-out process. The brand also supports pre-opening marketing and membership presales, helping new locations generate early momentum before the doors officially open.

Training Programs

New owners participate in structured onboarding and training that covers the core elements of running an Amped Fitness location. Instruction focuses on sales, marketing, membership acquisition and day-to-day club management, preparing franchisees and their teams to operate the business effectively.

Operational Support

After opening, franchisees continue to receive support in areas such as marketing strategy, membership growth and overall club performance. The system includes ongoing guidance designed to help owners maintain brand standards while building membership and managing staff.

Technology and Tools

Franchisees gain access to operational systems and tools that support membership management, marketing campaigns and day-to-day club operations. These resources help streamline administrative tasks while giving owners visibility into performance and growth.

4. What Are the Franchisee Requirements for Amped Fitness?

Eligibility Criteria

• Liquid Assets: $400,000
• Net Worth: $2,000,000

Prior fitness or gym management experience is not required. Amped Fitness is looking for franchisees who can follow a systemized operating model and who are comfortable managing teams and sales-driven environments.

Operational Commitments

Amped Fitness franchisees are actively involved in developing and launching their locations, including site selection, lease negotiation, construction and pre-opening preparation. The timeline from lease signing to opening is typically six to nine months. After opening, franchisees oversee staffing, marketing, membership growth and the daily operations of the club. The structure of the model indicates an owner-operator or hands-on ownership approach rather than a semi-absentee arrangement.

Funding Assistance

Amped Fitness does not offer financing, but will help connect franchisees with lenders and financing brokers who are familiar with the business.

5. What Is the Market Potential for Fitness Centers and Gyms?

The U.S. gym and fitness center industry continues to expand as consumer demand for health and wellness rises. Industry revenue is estimated at about $45.7 billion in 2025, growing at roughly a 7.1% compound annual rate in recent years, while gym memberships reached record levels of about 77 million Americans in 2024, representing roughly a quarter of the population. The sector includes nearly 94,000 fitness facilities nationwide, and analysts expect steady mid-single-digit annual growth over the next several years as health awareness, strength training trends and wellness spending continue to increase.

Competitor Analysis

Amped Fitness’ primary competitors include Planet Fitness, Anytime Fitness, Orangetheory Fitness, Gold’s Gym and Snap Fitness.

Amped Fitness competes by blending the scale and pricing of a traditional commercial gym with amenities and design elements more commonly associated with boutique studios. Clubs feature extensive strength and cardio equipment, recovery amenities and specialized training zones within an energetic, visually distinctive environment. The combination of premium equipment, immersive atmosphere and broad amenity offerings allows the brand to position itself as a high-value fitness experience while maintaining accessibility for a wide range of members.

6. What Is the Application Process for Amped Fitness Franchisees?

1. Intro Call: An initial conversation to introduce the brand, discuss the franchise opportunity and determine whether the candidate is a strong fit for the Amped Fitness system.
2. Brand Presentation: A deeper overview of the business model, investment requirements and growth strategy, giving prospective franchisees a clearer picture of how the concept operates.
3. FDD/Application Review: Candidates review the Franchise Disclosure Document and complete the franchise application while evaluating the financial and operational commitments involved.
4. Discovery Day: Prospective owners meet with the leadership team, ask detailed questions and gain a firsthand look at the brand’s operations and culture.
5. Join the Amped Fitness Family: Qualified candidates finalize the agreement and begin the onboarding process, moving forward with development, training and preparation to open their location.

Fill out and submit the online form on the Amped Fitness franchise website to get started.

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