1851

During a time when many retail brands are going out of business due to the effect that Amazon and other online-only businesses have on brick and mortar retailers, one brand is fighting its way to the top and showing no signs of slowing its growth. <a href="https://batteriesplusfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=batteries-plus-bulbs-announces-strategic-franchise-growth-plan-2707079" target="_blank" rel="nofollow" target="_blank">Batteries Plus Bulbs</a>, a 725+-unit specialty battery, light bulb and phone repair franchise, has evolved its core business offering since its inception in 1988 to great success, and recently announced plans to grow through strategic alignment with new franchise partners in Southern California and the Northeast.

&ldquo;Our brand has largely been unaffected by the &lsquo;Amazon Effect&rsquo; because a high percentage of our sales come from items that can&rsquo;t be shipped,&rdquo; said Russ Reynolds, CEO of Batteries Plus Bulbs. &ldquo;We focus on the customers that come into our stores with a device that doesn&rsquo;t work. By the time they leave, their device is back up and running. We consider our team members and franchise owners to be problem solvers. You just don&rsquo;t get that level of expertise or immediacy with online-only retailers, and that&rsquo;s what has fueled our growth over the past 30 years.&rdquo;

Also fueling the brand&rsquo;s growth is its ability to be nimble in a changing retail climate. In 2010, after recognizing a need for hands-on service for specialty light bulbs, the brand expanded its product offerings. Then, as mobile phones and tablets became more popular, <a href="http://www.1851franchise.com/batteriesplus" target="_blank">Batteries Plus Bulbs</a> made another strategic decision -- to launch the We Fix It&reg; Repair Center, the brand&rsquo;s repair service that provides customers with in-store maintenance for phones, tablets and other devices.

&ldquo;Before mobile phones and tablets became popular, our top sellers were batteries for cameras, camcorders, cordless phones and other products that have been made relatively obsolete by the smartphone,&rdquo; said Reynolds. &ldquo;To meet changing consumer demands, we began repairing cracked screens and, over time, extended our problem-solving expertise into fixing those devices to help our customers and create a new revenue stream for our franchisees.&rdquo;

This shift has enabled Batteries Plus Bulbs to quickly become the top phone repair franchise in terms of number of retail locations nationwide, serving the $3.9 billion repair industry. Batteries Plus Bulbs will continue to expand its service offerings, with plans to roll out key cutting and key fob services in most stores by the end of 2018.

&ldquo;With more than 253 million vehicles in the United States as of 2017, and one in ten people needing a new key fob each year, keys and key fobs are a natural next step in the growth of our services,&rdquo; said Reynolds. &ldquo;According to a Google survey, 63 percent of consumers have locked themselves out of their car, with one in four not owning a spare key. This service is an opportunity to continue to evolve our brand to meet changing consumer behavior and provides our customers with another solution to a common problem, and our franchisees with another revenue stream to continue to grow unit-level economics.&rdquo;

The strategic evolution of the brand led to a successful 2017 that saw 24 new franchisees, 26 new store openings and six existing franchisees signing on for another location, a same-store sales increase of 3.7 percent and a system-wide sales increase of 5.3 percent. Batteries Plus Bulbs plans to build on that momentum and is primed for continued growth in 2018 and beyond.

To meet its goal of 40 new franchise agreements through deals with existing and new franchisees, the brand is seeking new franchise partners with territory available in desirable markets in Southern California and the Northeast, including Maryland, New York, New Jersey, Connecticut, Massachusetts, District of Columbia and Rhode Island.

Batteries Plus Bulbs Announces Strategic Franchise Growth Plan

1851 Franchise

725+-unit leading specialty battery, light bulb and phone repair franchise has territory available in desirable markets and a plan to remain a nimble player in retail

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

batteries-plus-bulbs-announces-strategic-franchise-growth-plan

Mosquito Squad Plus

How This Marine Corps Veteran Found Freedom and Purpose With Mosquito Squad

how-this-marine-corps-veteran-found-freedom-and-purpose-with-mosquito-squad

Spadea Lignana Franchise Attorneys

How The DeFelice Brothers Turned a $10,000 Loan Into an Award-Winning Franchise With Help From Spadea Lignana

how-the-defelice-brothers-turned-a-10000-loan-into-an-award-winning-franchise-with-help-from-spadea-lignana

Caring Transitions

How This Gilbert Entrepreneur Found Purpose Helping Families Through Life’s Transitions

how-this-gilbert-entrepreneur-found-purpose-helping-families-through-lifes-transitions

USA Ninja Challenge

Where Passion Meets Purpose: USA Ninja Challenge Gives Franchisees the Power to Change Lives

where-passion-meets-purpose-usa-ninja-challenge-gives-franchisees-the-power-to-change-lives

SweatHouz

From Finance to Wellness: Natalie Siewers’ Path to Leading SweatHouz in Northern Virginia

sweathouz-franchise-northern-virginia-natalie-siewers

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

U.S. Government Shutdown - Impact on Franchises - 1851 Franchise

Government Shutdown Stalls SBA Loans: How the Shutdown Could Impact Franchises

government-shutdown-impacts-sba-loans-tourism-franchises

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

image of mellow mushroom deep dive into financials article from 1851 franchise

Mellow Mushroom Franchise Costs, Fees, Profit and Data for 2025

mellow-mushroom-franchise-deep-dive

Shoot 360 Aims for the Topgolf Model, Using Elite Basketball Tech to Appeal to Players '7 to 70'

shoot-360-franchise-growth-tech-basketball-brad-butterworth

How goGLOW Turned Clean Beauty Into a Scalable Franchise and Why It’s Accelerating Now

goglow-clean-beauty-tanning-franchise

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Top Early Childhood Education and Child Care Franchises for 2025 - 1851 Franchise

Top Early Childhood Education and Child Care Franchises for 2025

early-childhood-education-child-care-franchises

Batteries Plus Bulbs Announces Strategic Franchise Growth Plan

MORE STORIES LIKE THIS