1851

Honoree:&nbsp;<a href="https://www.linkedin.com/in/beata-krakus-16652a4/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=beata-krakus-franchise-legal-ub-greensfelder-llp-2726873" target="_blank" rel="nofollow">Beata Krakus</a>Role:&nbsp;<a href="https://www.ubglaw.com/beata-krakus?utm_source=1851franchise.com&utm_medium=article&utm_campaign=beata-krakus-franchise-legal-ub-greensfelder-llp-2726873" target="_blank" rel="nofollow">Partner, UB Greensfelder LLP</a>Beata Krakus is a distinguished attorney in franchise law, recognized for her expertise in guiding clients through franchise compliance and transactions both in the U.S. and internationally. She has developed franchise programs for various industries, including real estate, hospitality, restaurants, fitness and healthcare. Beata's practice focuses on nationwide franchise registrations and exemption-based franchising, along with implementing marketing funds and national advertising programs. She excels in managing mergers, acquisitions and complex agreements with large franchisees and area developers, and her proactive counsel helps clients avoid litigation.Internationally, Beata's experience as an attorney in the U.S., Sweden and Poland, along with her fluency in Swedish and Polish, gives her a unique edge in handling cross-border legal matters. Her strong relationships with foreign counsel further enhance her ability to manage international franchising challenges. Recognized by Chambers USA: America’s Leading Lawyers for Business as a “Leader in Their Field” in Franchise Law, Beata is commended for her extensive experience in corporate and M&amp;A matters for franchisor clients.&nbsp;1851 Franchise reached out to Krakus to learn more about how franchisors can protect their brand and avoid legal mistakes. Check out her insights below.1851 Franchise: What do you see as the most important things franchisors should do to protect their brand?Beata Krakus: It depends a little bit on what you mean by “brand”, but getting a good trademark lawyer is a great start! The brand of any business is such a multi-faceted thing, and it permeates everything you do in a franchise system. Franchisors have to think about how their trademarks and brands in a broader sense are represented at brick-and-mortar locations, in print advertising, and in social media and online. They need to think about how suppliers use their brand. If they are expanding internationally, they need to ensure that the trademark and other IP is properly protected in the new markets. Some franchisors even worry about how their brand is represented in the metaverse.1851: How important is the information in item 19?Krakus: It’s extremely important. What a franchisor can and cannot share about unit financial performance is based on what is in Item 19. Franchisors should think through how they want to use the Item 19 information — in discussions with prospective franchisees, and in marketing and advertising. Then they need to make sure that they have the right information in Item 19 to begin with.&nbsp;1851: What is the single largest legal mistake brands make?Krakus: Not ensuring that they and their staff understand franchise laws. We do a lot of franchise-related M&amp;A work, and that is an opportunity to get a closer look at franchise regulatory compliance of different brands. Oftentimes it’s pretty obvious that, while well-intentioned, the people in charge of managing the franchise sales and onboarding process are not familiar with franchise laws, or are relying on faulty information.&nbsp;1851: How do you stand out as a franchise law firm?Krakus: I’d like to think that we are business friendly. We always try to make sure that we understand as much as possible about our franchisor-clients’ businesses. The more we understand about them and how they work, the more we can offer tailored advice. Going back to the previous question, we also do what we can to help ensure that our clients have the tools to be as independent as possible when it comes to franchise law compliance. Whether it is providing franchise law compliance training for their teams or helping them develop template documents and streamline processes, we try to make sure they understand how to act in compliance with franchise laws.1851: What is the best business advice you have received in your career?Krakus: That problems just get bigger, the longer you wait. It’s easy to want to shy away from issues or try to find some roundabout way of avoiding them. At the end of the day though, just addressing issues as soon as they arise helps minimize their impact. It is not uncommon that the thing you perceive as a problem is not a problem at all from the perspective of the other party.Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="http://www.1851growthclub.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=beata-krakus-franchise-legal-ub-greensfelder-llp-2726873" target="_blank" rel="nofollow">www.1851growthclub.com</a> and start your journey.

Beata Krakus - Franchise Legal Player - UB Greensfelder - 1851 Franchise

Beata Krakus Franchise Legal Expertise: Insights on Franchise Law

1851 Franchise

1851 Franchise’s annual showcase of the top players in the franchise industry is back. Meet Beata Krakus and hear her insights on legal issues in the franchise space.

Top Franchise Legal Players: Beata Krakus, UB Greensfelder LLP

beata-krakus-franchise-legal-ub-greensfelder-llp

Dillas Quesadillas

Dillas Quesadillas Franchise Costs, Fees, Profit and Data for 2025

dillas-quesadillas-franchise-costs-fees-profit-and-data-for-2025

Paris Baguette

image of paris baguette Love Baked In Culture & Community Impact No Kid Hungry and City Harvest

How Paris Baguette’s ‘Love Baked In’ Culture Nourishes Communities

culture-love-baked-in-community

Mellow Mushroom

Mellow Mushroom CEO Richard Brasch Reveals How the Iconic Pizza Brand Is Evolving Without Losing Its Soul

mellow-mushroom-ceo-richard-brasch-reveals-how-the-iconic-pizza-brand-is-evolving-without-losing-its-soul

Children's Lighthouse

Why Family-Owned Children’s Lighthouse Gives Franchisees a Long-Term Advantage

why-family-owned-childrens-lighthouse-franchise-advantage

Minuteman Press International

Minuteman Press franchise owners Elena Galkina and her son Vlad Galkin, Santa, Clara, CA.

Minuteman Press Franchise Review: Elena Galkina & Vlad Galkin

minuteman-press-franchise-review-elena-galkina-vlad-galkin

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

CNBC: McDonald’s Will Assess if Franchisees Are Offering Value for Customers Under New Standards

mcdonalds-franchise-standards-value-metric

How AI Is Transforming Restaurant Operations and Franchises

ai-impact-restaurants-franchises-human-centric-technology

Round Table Pizza Franchisees Take FAT Brands to Court Over Marketing Fund Mismanagement

round-table-pizza-franchisees-take-fat-brands-to-court-over-marketing-fund-mismanagement

FAT Brands Nears Bankruptcy as Creditors Demand Repayment of $1.3 Billion Debt

fat-brands-nears-bankruptcy-as-creditors-demand-repayment-of-13-billion-debt

Callaway Sells Majority Stake in Topgolf to Private Equity for $770 Million

callaway-sells-majority-stake-in-topgolf-to-private-equity-for-770-million

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

Scaling by Slowing Down: A Founder’s Playbook for Sustainable Franchise Growth

founder-to-franchisor-when-pause

1851 Franchise Coffee & Analytics graphic with headshot of Nick Powills

What to Implement in 2026 According to 2025 Franchisee Surveys

2026-franchise-growth-strategies

Phase 5: Long-Term Success — How to Ensure Legal Compliance

The Ultimate Guide to Franchising Your Business — Phase 5: Long-Term Success — How to Ensure Legal Compliance

franchise-legal-compliance-long-term-success

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2025

top-pet-boarding-daycare-franchises

The Top 15 Pet Wellness and Vet Care Franchises for 2025

top-pet-wellness-franchise-opportunities

The Top 15 Pet Supplies and Retail Franchises for 2025

the-top-15-pet-supplies-and-retail-franchises

image of manar landis and maha zirn kashoor from griswold franchise in oklahoma city

Sisters Channel Humanitarian Experience Into New Griswold Franchise Serving Oklahoma City Families

griswold-franchise-oklahoma-city-north-manar-landis-maha-zirn-kashoor

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

Top Franchise Legal Players: Beata Krakus, UB Greensfelder LLP

MORE STORIES LIKE THIS