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Beef ‘O’ Brady’s Eyes Growth in Texas by Targeting Dallas and Houston for Development
Beef ‘O’ Brady’s Eyes Growth in Texas by Targeting Dallas and Houston for Development

The leading family-centric sports restaurant franchise is gearing up for rapid growth across the Lone Star State.

Sports bars and restaurants have never been more popular among American consumers. But as the booming industry continues to get more crowded, there’s one franchise that consistently sets the standard: Beef ‘O’ Brady’s.

Since the restaurant’s first location opened its doors for business over 30 years ago, the brand has been redefining what it means to bring people together over good food and sports. Backed by that longstanding tradition, Beef ‘O’ Brady’s has expanded its reach across the country and created a proven franchise system of more than 200 restaurants. And now, the brand is building on that success by actively targeting Dallas and Houston, Texas for development.

With a handful of locations across the Lone Star State already, Beef ‘O’ Brady’s is perfectly positioned for rapid growth in these two key markets. Both Dallas and Houston are consistently ranked as two of the top cities to do business in, giving prospective franchisees access to a strong and supportive environment. But what ultimately sets the cities apart and makes them ideal development markets for the Beef ‘O’ Brady’s brand is their demographics. Dallas and Houston are filled with a seemingly unlimited group of potential patrons, from families and business professionals to college students and tourists.

“Texas and Beef ‘O’ Brady’s are a perfect match. We’re already seeing success across the state—once consumers come into our restaurants, try our food and enjoy our atmosphere, they’re hooked,” said Jamie Cecil, director of franchise sales and development for Beef ‘O’ Brady’s. “We’re confident that franchisees who sign on to develop the Houston and Dallas markets—with our guidance and support—will be able to hit the ground running. These untapped markets have the potential to turn into some of the top performing restaurants in our system.”

Beef ‘O’ Brady’s growth across Texas comes as the brand works towards its goal of opening 250 locations by the time 2020 comes to a close.  And with new openings on the horizon, the brand is already well on its way to making that goal a reality.

An unrivaled support system, proven business model and commitment to top quality food and customer service all come together to make Beef ‘O’ Brady’s franchise opportunity attractive to entrepreneurs looking to break into business for themselves without having to go it alone. The brand also offers an affordable initial investment—on average, franchisees can expect it to be between $668,700 and $1,157,000.

“It’s an exciting time to be a member of the Beef ‘O’ Brady’s family. Opening up our doors for business in Dallas and Houston is going to propel our brand forward as we prepare to enter the new year,” said Chris Elliot, CEO of Beef ‘O’ Brady’s. “There’s a real opportunity for business owners to develop and own the Houston and Dallas markets, and we’re ready to help them achieve their goals in any way that we can.”

For more information on franchising with Beef ‘O’ Brady’s, click here.

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