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<div id="pastingspan1"><span style="">A report from research firm <a href="http://www.emarketer.com/Article/Social-Marketing-2015-Key-ROI-Will-Come-Within/1011305?utm_source=1851franchise.com&utm_medium=article&utm_campaign=best-practices-for-franchisee-recruitment-on-social-media-4319" target="_blank" rel="nofollow" target="_blank">eMarketer</a> found that 89.5 percent of U.S companies would use social media for marketing purposes in 2016. It&#8217;s a powerful and inexpensive tool that brands can use to highlight their services, announce their growth and connect with consumers. But more and more, brands are leveraging social media to build awareness around franchisee recruitment.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">Social media can help personalize the franchise recruitment process and emotionally connect prospective candidates to your brand through unique storytelling. While purchasing a franchise will always be a financial decision, social media allows brands to connect prospects with like-minded entrepreneurs already thriving in a system. Scott Thompson, vice president of franchise development for <a href="http://premiumfranchisebrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=best-practices-for-franchisee-recruitment-on-social-media-4319" target="_blank" rel="nofollow" target="_blank">Premium Franchise Brands</a>, said this is one of the avenues his brands use to help promote the <a href="http://jan-pro-executivefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=best-practices-for-franchisee-recruitment-on-social-media-4319" target="_blank" rel="nofollow" target="_blank">JAN-PRO</a> and <a href="http://www.maidright.com/franchising/executive-opportunities/tab-one/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=best-practices-for-franchisee-recruitment-on-social-media-4319" target="_blank" rel="nofollow" target="_blank">Maid Right</a> franchises.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">&#8220;Content is king in terms of social media recruitment and if you provide well told stories about successful owners through those channels, you will be able to add a personal touch to your brand and get people on board quicker,&#8221; Thompson said. </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">Thompson went on to say the key to excelling in social media recruitment is to have a sound strategy. Simply putting one of these success stories up and sharing it across all social media channels is not enough. For instance, recruitment on Facebook can be a bit more personable because that site is used to connect with people, while Twitter can be used to highlight financial stats of a brand. It all depends on the type of platform you want to use for recruitment, but the goal is to engage with investors.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">&#8220;The mistake is brands try to sell over social media, but the goal is for the candidates to engage with you. Each site has a different use and you want to connect with them in the way the site was designed,&#8221; Thompson said. &#8220;LinkedIn requires a more professional stance, so you want recruitment to be more business-like, while Facebook, you can interact with the people in a more personal manner.&#8221; </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">Possible investors can get the numbers about a brand once they meet with a franchise representative or dig into a franchise development website. But the quickest way to get them there is to show them that there is a history of success. Ryan Paul, vice president of digital for <a href="http://nolimitagency.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=best-practices-for-franchisee-recruitment-on-social-media-4319" target="_blank" rel="nofollow" target="_blank"><span class="brand-highlight">No Limit Agency*</span></a>, said showing a relatable story over social media is the best way to go.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">&#8220;You want to paint a picture over social media of a successful situation the potential franchisee can see themselves in. That is why it is better for brands to use more pull-marketing techniques, instead of push marketing,&#8221; Paul said. &#8220;It&#8217;s a tactic of using attraction over promotion because prospective investors aren&#8217;t going to go on social media to look at ordinary advertisements. You can mention tidbits about the brand and the investment opportunity, but you want to keep it relevant to your audience by showing them they too can be like current successful franchisees.&#8221;</span></div><div style="  font-style: normal; "></div>

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Telling personal stories and sharing them over social media can help engage new business

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Best Practices for Franchisee Recruitment on Social Media 

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<p><span style="background-color:transparent;color:#000000;">How much can franchisees make? It’s a question many prospective owners ask before investing in a franchise. While earnings tend to be driven by variables such as industry, location and general management skills, a proper understanding of the key factors driving profitability can help franchise owners develop expectations that are realistic.&nbsp;</span></p><p><span style="background-color:transparent;color:#000000;">Multi-unit franchisee&nbsp;</span><a href="https://www.linkedin.com/in/mangesh-patel-9368569/"><span style="background-color:transparent;color:#1155cc;"><u>Mangesh Patel</u></span></a><span style="background-color:transparent;color:#000000;">, who’s readying the launch of six&nbsp;</span><a href="https://www.beefobradysfranchise.com/"><span style="background-color:transparent;color:#1155cc;"><u>Beef ‘O’ Brady’s</u></span></a><span style="background-color:transparent;color:#000000;"> restaurant locations in the Macon, Georgia area, shares insights from his franchising experience.</span></p><h2><span style="background-color:transparent;color:#000000;">Understanding Franchise Income</span></h2><p><span style="background-color:transparent;color:#000000;">Keeping operational costs in check can have a major impact on overall earnings. Taking a proactive approach to expenses such as food and labor, as well as payroll and scheduling, can help align actual franchise income with general expectations for the business.</span></p><p><span style="background-color:transparent;color:#000000;">“I just had a meeting with a couple of people, and they said, ‘You talked about a 25% profit margin, but I’m only doing 12%.’ So, I looked at the figures they sent me,” Patel said. “Their&nbsp;</span><a href="https://1851franchise.com/calculate-restaurant-franchise-profit-2730476"><span style="background-color:transparent;color:#1155cc;"><u>restaurant</u></span></a><span style="background-color:transparent;color:#000000;"> food cost was running at 37%, which should be around 30%. The national average is about 32%. If I do things correctly, my average food cost needs to be at or below 30%. And payroll should run around 18%. But many people run 25 to 28%.”</span></p><p><span style="background-color:transparent;color:#000000;">So,&nbsp;</span><a href="https://1851franchise.com/unraveling-franchise-earnings-how-much-can-you-really-make-2723935"><span style="background-color:transparent;color:#1155cc;"><u>how much can franchisees make</u></span></a><span style="background-color:transparent;color:#000000;">? Here are five areas to consider.</span></p><h2><span style="background-color:transparent;color:#000000;">Practical Tips for Prospective Franchisees</span></h2><ol><li><span style="background-color:transparent;color:#000000;"><strong>Control Costs From Day One:&nbsp;</strong>It’s important to monitor payroll, food and supply costs closely. Overstaffing and inefficiencies can quickly reduce profits.</span></li><li><span style="background-color:transparent;color:#000000;"><strong>Plan For The Opening Surge:&nbsp;</strong>Traffic within the first few months of opening is likely to be higher. It’s important to adjust staffing and inventory accordingly, and pay close attention to how those levels change as time goes on.</span></li><li><span style="background-color:transparent;color:#000000;"><strong>Invest In Training:&nbsp;</strong>Properly trained workers can help reduce waste and improve overall service, which has a direct effect on net income.</span></li><li><span style="background-color:transparent;color:#000000;"><strong>Understand Your Market:&nbsp;</strong>Each market is unique and revenue potential will vary depending upon location, demographics and competition.</span></li><li><span style="background-color:transparent;color:#000000;"><strong>Track Metrics Regularly:&nbsp;</strong>Food cost percentages, labor ratios and weekly sales data act as key indicators operations may need to be adjusted.</span></li></ol><h2><span style="background-color:transparent;color:#000000;">What Profitability Really Comes Down To</span></h2><p><span style="background-color:transparent;color:#000000;">Patel notes that if franchise owners manage labor and costs properly, it’s not impossible to achieve strong cash flow even in the first year, bucking some franchising trends.</span></p><p><span style="background-color:transparent;color:#000000;">So,&nbsp;</span><a href="https://1851franchise.com/how-much-can-you-make-as-a-franchise-owner-2724761"><span style="background-color:transparent;color:#1155cc;"><u>how much can franchisees make</u></span></a><span style="background-color:transparent;color:#000000;">? While results tend to vary, careful planning, disciplined operations and a proactive approach to assessing initial costs are essential. But by grasping and guiding the elements that drive franchise profitability, franchise owners can maximize overall business earnings, scaling a business that’s sustainable financially over the long term.</span></p><p><span style="background-color:transparent;color:#000000;"><i>Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;</i></span><a href="https://1851franchise.com/power-rankings"><span style="background-color:transparent;color:#467886;"><i><u>Power Rankings</u></i></span></a><span style="background-color:transparent;color:#000000;"><i> to read more on brands making moves.</i></span></p>

How much can franchisees make? This guide explains what drives franchise earnings and how to manage costs, with expert tips from multi-unit owner Mangesh Patel on maximizing your franchise income.

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