1851

<div id="pastingspan1"><span style="">A report from research firm <a href="http://www.emarketer.com/Article/Social-Marketing-2015-Key-ROI-Will-Come-Within/1011305?utm_source=1851franchise.com&utm_medium=article&utm_campaign=best-practices-for-franchisee-recruitment-on-social-media-4319" target="_blank" rel="nofollow" target="_blank">eMarketer</a> found that 89.5 percent of U.S companies would use social media for marketing purposes in 2016. It&#8217;s a powerful and inexpensive tool that brands can use to highlight their services, announce their growth and connect with consumers. But more and more, brands are leveraging social media to build awareness around franchisee recruitment.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">Social media can help personalize the franchise recruitment process and emotionally connect prospective candidates to your brand through unique storytelling. While purchasing a franchise will always be a financial decision, social media allows brands to connect prospects with like-minded entrepreneurs already thriving in a system. Scott Thompson, vice president of franchise development for <a href="http://premiumfranchisebrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=best-practices-for-franchisee-recruitment-on-social-media-4319" target="_blank" rel="nofollow" target="_blank">Premium Franchise Brands</a>, said this is one of the avenues his brands use to help promote the <a href="http://jan-pro-executivefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=best-practices-for-franchisee-recruitment-on-social-media-4319" target="_blank" rel="nofollow" target="_blank">JAN-PRO</a> and <a href="http://www.maidright.com/franchising/executive-opportunities/tab-one/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=best-practices-for-franchisee-recruitment-on-social-media-4319" target="_blank" rel="nofollow" target="_blank">Maid Right</a> franchises.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">&#8220;Content is king in terms of social media recruitment and if you provide well told stories about successful owners through those channels, you will be able to add a personal touch to your brand and get people on board quicker,&#8221; Thompson said. </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">Thompson went on to say the key to excelling in social media recruitment is to have a sound strategy. Simply putting one of these success stories up and sharing it across all social media channels is not enough. For instance, recruitment on Facebook can be a bit more personable because that site is used to connect with people, while Twitter can be used to highlight financial stats of a brand. It all depends on the type of platform you want to use for recruitment, but the goal is to engage with investors.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">&#8220;The mistake is brands try to sell over social media, but the goal is for the candidates to engage with you. Each site has a different use and you want to connect with them in the way the site was designed,&#8221; Thompson said. &#8220;LinkedIn requires a more professional stance, so you want recruitment to be more business-like, while Facebook, you can interact with the people in a more personal manner.&#8221; </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">Possible investors can get the numbers about a brand once they meet with a franchise representative or dig into a franchise development website. But the quickest way to get them there is to show them that there is a history of success. Ryan Paul, vice president of digital for <a href="http://nolimitagency.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=best-practices-for-franchisee-recruitment-on-social-media-4319" target="_blank" rel="nofollow" target="_blank"><span class="brand-highlight">No Limit Agency*</span></a>, said showing a relatable story over social media is the best way to go.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">&#8220;You want to paint a picture over social media of a successful situation the potential franchisee can see themselves in. That is why it is better for brands to use more pull-marketing techniques, instead of push marketing,&#8221; Paul said. &#8220;It&#8217;s a tactic of using attraction over promotion because prospective investors aren&#8217;t going to go on social media to look at ordinary advertisements. You can mention tidbits about the brand and the investment opportunity, but you want to keep it relevant to your audience by showing them they too can be like current successful franchisees.&#8221;</span></div><div style="  font-style: normal; "></div>

1851 Franchise

Telling personal stories and sharing them over social media can help engage new business

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Best Practices for Franchisee Recruitment on Social Media 

best-practices-for-franchisee-recruitment-on-social-media

Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

sola-salons-targets-chicago-for-strategic-franchise-growth

Melting Pot

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

melting-pot-franchise-year-round-success

Crust Pizza Co.

Crust Pizza Co. - Technology Piece - CTO Nick Fontenot - May 2025 - 1851 Franchise

Crust Pizza Co. Builds the Future of Franchising With Tech-First Strategy

crust-pizza-co-technology-nick-fontenot-cto

Paris Baguette

Paris Baguette’s Recipe for Expansion: Leadership, Community and A Vision for 1,000 Cafés by 2030

paris-baguettes-recipe-for-expansion-leadership-community-and-a-vision-for-1000-cafes-by-2030

Seniors Helping Seniors®

Franchisee Spotlight with Billy and Anita Clark and Seniors Helping Seniors

Heart and Purpose: Couple Launch Seniors Helping Seniors® Franchise in Northern Arizona

heart-and-purpose-couple-launch-seniors-helping-seniors-franchise-in-northern-arizona

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Restaurant Business: Crumbl Cools Its Expansion, Refocuses on Profitability

restaurant-business-crumbl-cools-its-expansion-refocuses-on-profitability

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

The Ultimate Guide to Selling Franchises: Building Your Brand’s Growth Machine

ultimate-guide-to-selling-franchises

Best Practices for Franchisee Recruitment on Social Media

MORE STORIES LIKE THIS