1851

As it finished its last lap of 2021, <a href="https://bigblueswimschool.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-enters-2022-with-201-franchise-units-in-pipeline-and-plans-to-open-11-stores-this-year-2717806" target="_blank" rel="nofollow">Big Blue Swim School</a> — one of the nation’s fastest-growing swim school franchises — opened four new locations, signed 13 leases, and awarded 82 units to eight new franchise partners for the year. Those deals included a partnership with Olympic gold medal swimmer <a href="https://1851franchise.com/bigblueswimschool/vanderkaay-brothers-join-ownership-group-opening-big-blue-swim-school-franchises-in-metro-detroit-2716356">Peter Vanderkaay and his brother, NCAA champion swimmer, Alex Vanderkaay</a>, with a four-location deal in Detroit, a nine unit deal with <a href="https://1851franchise.com/the-great-franchisee-gary-cohen-big-blue-swim-school-boston-2716630">Gary Cohen</a> to develop stores across Boston, and a 21-store deal with <a href="https://1851franchise.com/bigblueswimschool/austin-c-smith-to-open-21-big-blue-swim-schools-across-3-states-in-mountain-west-region-2717472">Austin C. Smith</a> to open locations in Utah, Arizona, and Nevada. In 2022, the brand will leverage that momentum for its biggest development year yet, planning to sign agreements for another 39 units while building out its pipeline of 201 locations to open over the next several years.Big Blue CEO <a href="https://www.linkedin.com/in/scottsanders13/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-enters-2022-with-201-franchise-units-in-pipeline-and-plans-to-open-11-stores-this-year-2717806" target="_blank" rel="nofollow">Scott Sanders</a> acknowledges that signing for 201 locations within three years of launching franchising is a validation of the brand’s proven business model, strong franchise partner support, exceptional consumer offering, and the unprecedented execution of its proprietary enterprise technology to parents and franchise owners alike."Big Blue continues to garner interest from smart investors because it is a business opportunity that is recession-resistant, filling retail spaces that landlords are desperate to fill,” Sanders said. “Big Blue not only makes a difference in the lives of thousands of kids each year, but we also provide families with a vital life skill that cannot be automated or taught virtually. We expect to continue to thrive as we fill the white space in these markets that are swim school deserts.As the company gears up for an aggressive 2022 new-location opening schedule, Big Blue’s corporate team also announced the <a href="https://1851franchise.com/bigblueswimschool/big-blue-swim-school-announces-promotion-of-brooke-mallick-to-chief-marketing-officer-2717446">promotion of Brooke Mallick</a> from vice president of marketing to chief marketing officer in 2021, to aid its franchise partners in their local marketing efforts. Mallick’s wealth of marketing expertise allows the brand to implement a data-driven method to elevate local marketing for each pool, which in turn helps franchise partners engage in a strong marketing platform from the start.“There are many data sources we use to triangulate information about how our paid media and email campaigns are performing and what we can do to drive more efficient and effective campaigns,” Mallick said. “But the most important tool we have at our disposal is our massive database of historical customer information from our proprietary enterprise system, LessonBuddy™. With that data, we better understand and leverage knowledge of past customer behavior to drive future results in a way that separates us from the competition.”One set of franchise partners who experienced a strong opening in 2021, largely in part to Big Blue’s new pool opening marketing strategy, are <a href="https://www.linkedin.com/in/wendy-skaalerud-b53216177/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-enters-2022-with-201-franchise-units-in-pipeline-and-plans-to-open-11-stores-this-year-2717806" target="_blank" rel="nofollow">Wendy</a> and <a href="https://www.linkedin.com/in/erik-skaalerud-0bb71b5/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-enters-2022-with-201-franchise-units-in-pipeline-and-plans-to-open-11-stores-this-year-2717806" target="_blank" rel="nofollow">Erik Skaalerud</a> who brought Big Blue to Centennial, Colorado. There, they debuted the brand’s first location in the state and broke Big Blue’s record for pre-registrations as hundreds of families eagerly signed their children up for swim lessons.&nbsp;Sanders sees the successful launch of the Centennial location as a confirmation that the brand’s real estate and new pool opening strategy works.“Our ability to determine the right locations with excellent drive-by traffic and demographics that align perfectly with our brand is the result of the exhaustive research we put in before every launch,” Sanders said. “That strategy complements our robust new pool opening plan that our marketing team executes to support our franchise partners so they experience strong enrollment before they even open their doors.”This year, the brand plans to open locations in Atlanta, Detroit, Chicago, Salt Lake City, Miami, St. Louis, Dallas, Los Angeles, Fairfax, Va., Watchung, N.J., and Paramus, N.J.&nbsp;“We’re excited about the pace of the growth we’re experiencing,” Sanders said. “And we’re also thrilled by the reception we are receiving across the country. We’re not just opening swim schools, we’re helping children build life-saving skills and boosting their confidence at the same time by showing them they can do anything by unlocking their full potential in the water. That’s extremely rewarding for us, and for our franchise partners.”The brand is actively looking for qualified franchise partners to develop in several other key markets across the country, including Kansas City, San Jose, Raleigh, Cleveland, Seattle, Milwaukee, Madison, and Green Bay, among others.The total investment to start a new Big Blue Swim School is $2,334,223 to $3,641,998. To learn more about Big Blue Swim School franchise opportunities, visit <a href="https://bigblueswimschool.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-enters-2022-with-201-franchise-units-in-pipeline-and-plans-to-open-11-stores-this-year-2717806" target="_blank" rel="nofollow">https://bigblueswimschool.com/franchising/</a>.ABOUT BIG BLUE SWIM SCHOOLBig Blue Swim School was founded in 2009 by competitive swimmer Chris DeJong. The first location opened in Wilmette, Illinois, followed by four additional Chicagoland schools. In 2017, Level 5 Capital Partners acquired a stake in the brand, and pools are now open in Chicago, Atlanta, Denver and Northern Virginia. Big Blue is currently growing through franchising with plans to have a minimum of 240 pools sold by the end of 2022. Big Blue Swim School's real estate expertise, strong brand, proprietary technology, and leadership support, coupled with its best-in-class consumer offerings, position its franchise partners for long-term success. To learn more about franchise opportunities with Big Blue Swim School, visit <a href="http://yourbigmomentstartshere.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-enters-2022-with-201-franchise-units-in-pipeline-and-plans-to-open-11-stores-this-year-2717806" target="_blank" rel="nofollow">http://YourBigMomentStartsHere.com</a>.

Big Blue Swim School Enters 2022 With 201 Franchise Units in Pipeline and Plans to Open 11 Stores This Year

1851 Franchise

One of the nation’s fastest-growing swim schools shows no signs of slowing down, with current plans to develop in 22 states through multi-unit franchise partner agreements.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

big-blue-swim-school-enters-2022-with-201-franchise-units-in-pipeline-and-plans-to-open-11-stores-this-year

Dog Training Elite

Dog Training Elite -Tips-to-Ease-Dog Anxiety-for-4th of July- July-2025

Dog Training Elite Shares Tips To Ease Dog Anxiety for 4th of July

tips-to-ease-dog-anxiety-fireworks-4th-of-july

Melting Pot

Photo of interior of Melting Pot restaurant

Lexington Herald Leader: This Restaurant Chain Eyes a Return to Lexington After 10 Years

melting-pot-return-to-lexington

Keke's Breakfast Cafe

Keke's Breakfast Cafe - John and Kimberly Ehrhard - 1851 Franchise

Empowering Leadership, One Pancake at a Time: How John and Kimberly Ehrhard Are Building a Franchise Legacy with Keke’s Breakfast Cafe

john-kimberly-ehrhard-kekes-franchise

Comfort Keepers

More Than a Caregiver: Loretta Smith's Support Extends to Fellow Caregivers, Clients and the Community

more-than-a-caregiver-loretta-smiths-support-extends-to-fellow-caregivers-clients-and-the-community

Photo of Melting Pot CEO John "JC" Crawford

Melting Pot Names New CEO, Celebrates 50th Anniversary With Continued Growth and Leadership Promotions

melting-pot-franchise-mid-year-2025

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Busy Bee Jumpers Franchise Costs, Fees, Profit and Data for 2025

busy-bee-jumpers-franchise-costs-fees-2025

How-petbar-Makes-Pets-and-Their-Owners-Happy-as-Part-of-the-Family-in-a-Clean-and-Fun-Environment

How petbar Makes Pets and Their Owners Happy as Part of the Family in a Clean and Fun Environment

petbar-franchise-opportunity-boutique-pet-grooming

petbar Franchisees Win the $6.89B Global Market With Complete Transparency, Self-Service and Membership Models, Creating the Happiest Place for Dogs

petbar-franchise-opportunity

Bringing Robots to Main Street: How Elad Inbar’s RobotLAB Franchise Is Powering the Local AI Revolution

bringing-robots-to-main-street-how-elad-inbars-robotlab-franchise-is-powering-the-local-ai-revolution

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

Big Blue Swim School Enters 2022 With 201 Franchise Units in Pipeline and Plans to Open 11 Stores This Year

MORE STORIES LIKE THIS