1851

Since its founding in 2009, <a href="https://www.bigblueswimschool.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=five-reasons-big-blue-swim-school-is-a-valuable-investment-2713541" target="_blank" rel="nofollow">Big Blue Swim School</a> has become one of the fastest-growing players in the $3 billion <a href="https://www.bigblueswimschool.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=five-reasons-big-blue-swim-school-is-a-valuable-investment-2713541" target="_blank" rel="nofollow">swim school</a> industry. Created by national champion swimmer Chris DeJong, <a href="https://1851franchise.com/bigblueswimschool/info/index.html">Big Blue Swim School</a> offers an unmatched opportunity in the swim space with a superior curriculum of distance-based learning; the brand’s <a href="https://1851franchise.com/bigblueswimschool/big-blue-swim-school-s-parent-friendly-class-scheduling-model-maximizes-franchisee-profitability-2709667">innovative lesson-planning proprietary enterprise system LessonBuddy™</a>; data-driven real estate assessment and development; and a recession-resistant business model.&nbsp;Big Blue’s swim instruction concept is also backed by private equity firm <a href="http://www.lfivecapital.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=five-reasons-big-blue-swim-school-is-a-valuable-investment-2713541" target="_blank" rel="nofollow">Level 5 Capital Partners</a>, the largest franchise partner in the CorePower Yoga system which is the third-largest national yoga studio operator. In addition, they are also invested in various other health and wellness brands. Big Blue’s growth plans include reaching 150 signed units by 2021, and with 80 units already secured, the brand’s differentiators have clearly caught the attention of many experienced investors and multi-unit franchise partners that see the value of their investment in Big Blue.<h4>Providing a Vital Life Skill that Cannot be Automated</h4>Big Blue provides a necessary consumer offering since water safety lessons need to exist on a local level and must be provided through personal instruction. “Sometimes the best business ideas are hiding in plain sight,” said Founder and President Chris DeJong. “Because owning a swim school has a high capital cost, many people have not seen it as a profitable entity. But it’s a business based on a critical need and it can’t be outsourced or automated. It’s an industry that is recession-resistant, will always be in demand — and that makes it a smart business investment.”&nbsp;<a href="https://1851franchise.com/bigblueswimschool/the-10-reasons-to-buy-a-big-blue-swim-school-in-2020-2712003#stories">Big Blue provides an entry point into a fragmented industry with significant </a>available territory. “Within the swim school industry, there is currently no clear market leader,” said CEO Chris Kenny. “In fact, the largest player has less than three percent of the addressable market share. In addition, swim lessons can only be delivered locally. While Amazon and online marketplaces are driving brick-and-mortar operations out of business, Big Blue is thriving.”<h4>Exceptional Support Infrastructure and Data-Driven Strategies</h4>At Big Blue, new pool owners don’t have to worry about choosing and building out a location. Instead, <a href="https://1851franchise.com/bigblueswimschool/why-real-estate-developers-are-looking-into-owning-big-blue-swim-schools-2710791#mostRecent">Big Blue leverages a team of professionals to assist in real estate location, construction and facilities</a> management. The team executes a data-driven real estate assessment methodology to <a href="https://1851franchise.com/bigblueswimschool/big-blue-swim-school-targets-dallas-based-on-prime-real-estate-opportunities-hosting-qualified-candidates-ready-to-jump-into-a-solid-franchise-offering-2710015#stories">identify prime real estate in trade areas across the country.&nbsp;</a>“Everything we do is data-driven,” said Chief Development Officer Scott Thompson. “Big Blue has 10 years of customer data to inform their decision making process. Most early-stage franchises can’t claim that. We are analytically focused on ensuring each location is set up for the best possible avenue to success. A site selected by our real estate team is going to perform 30 percent better year after year than a self-selected location.”The brand team also delivers an aggressive new pool opening and marketing program, executed for the franchise partner, allowing for a fast ramp-up. Big Blue provides franchisor-operated marketing support that enables rapid customer acquisition and strong retention rates.“It is essential to have an analytically inclined marketing team that manages SEO optimization, social media, organic lead generation and the internal validation journey,” said Kenny. “Our marketing strategy reaches customers (before they are a customer) with the right message at the right time, and we know how to turn active customers into promoters of the brand.”<h4>Comprehensive Technology and Proprietary Enterprise System&nbsp;</h4>“We are disrupting the swim school model with LessonBuddy, our proprietary, cloud-based ERP that is designed to deliver a best-in-class swim lesson experience to our families and provides real-time information for our associates and franchise partners,” said CTO Casey Morford. “Cloud-based tech is securely available anywhere there is an internet connection and updates are delivered quickly, which is something you will not find with a third-party platform.”<a href="https://1851franchise.com/bigblueswimschool/big-blue-swim-school-targets-dallas-based-on-prime-real-estate-opportunities-hosting-qualified-candidates-ready-to-jump-into-a-solid-franchise-offering-2710015#stories">Big Blue’s LessonBuddy technology gives both the franchise partner and the franchisor access to exceptionally strong consumer data</a>. Once an owner-operator officially opens the doors to their location, Big Blue’s enterprise system taps into cloud-enabled technology, giving franchise partners access to resources and facilities management support. And as <a href="https://1851franchise.com/bigblueswimschool/how-big-blue-swim-school-provides-a-simplistic-turn-key-franchise-opportunity-2709488#franchisor">franchise partners grow their business, Big Blue’s data solutions deliver innovative, cost-reducing results by executing a turnkey operational model</a>.On the consumer side, LessonBuddy simplifies the swim lesson process for parents as well, serving as the ultimate customer self-service tool. Parents are able to receive constant feedback about the progression of their child’s skills, and they can book and reschedule lessons with a tap of a finger. By offering an easy and convenient way to interact with the parents, Big Blue allows franchise partners to maximize the consumer value proposition.&nbsp;<h4>Proven Business Model and Optimized Consumer Offering</h4>The Big Blue investment opportunity is perfect for <a href="https://1851franchise.com/bigblueswimschool/how-big-blue-swim-school-s-semi-absentee-investor-model-allows-franchise-partners-to-maximize-their-time-and-their-capital-2710471">multi-unit and semi-absentee franchise partners looking to maximize their time and their capital</a>.&nbsp;“Like any franchise, our franchise partners are buying into a proven system—and in our case, it’s a system that is backed by data with a track record of success,&nbsp; an impressive leadership team committed to growing the brand the right way and with the right franchise partners,” said Kenny. “We don’t make money until our franchise partners make money, and we are laser-focused on building the strongest business model possible.”Since day one, <a href="https://1851franchise.com/bigblueswimschool/bigger-is-better-for-big-blue-swim-school-2708478#brand-latest-stories">Big Blue’s pools have been larger than the industry average to accommodate multi-child families. </a>The brand’s market insight indicates most parents in the U.S. have two kids about 36 months apart. Greater pool capacity means <a href="https://1851franchise.com/bigblueswimschool/aquatics-international-champion-swimmers-find-success-running-swim-schools-2709243">Big Blue pools</a> can handle a 10-year-old child swimming 1,000 feet while also accommodating a younger sibling who is just learning to get in the water, all within the same half-hour period of time.&nbsp;“Our optimized capacity is a big differentiator separating Big Blue from the rest of the industry, as it maximizes the lifetime value of the customer,” said Thompson. “At most schools, an older child is aging out of the ‘learn to swim’ program and moving on to another activity. At Big Blue, we can teach every age from 0 to 12 at the same time.”<h4>Strategic Growth Plan for the Future</h4>“As an emerging franchise brand, we signed for 80 units in about a year and a half of franchise sales,” said DeJong. “Every Dive-in Day brings in three to seven buying groups, and they’re typically purchasing multiple units, so we’re confident about becoming the most important brand in the swim instruction space.”Big Blue is actively scouting real estate across 18 states including <a href="https://1851franchise.com/bigblueswimschool/multi-unit-franchise-partners-chris-burden-and-penelope-clark-are-bringing-big-blue-swim-school-to-the-garden-state-2712084#stories">New Jersey</a>, North Carolina, Pennsylvania, New York, Connecticut, <a href="https://1851franchise.com/bigblueswimschool/business-observer-big-blue-swim-school-plans-major-florida-expansion-2709760">Florida</a>, <a href="https://1851franchise.com/bigblueswimschool/big-blue-swim-school-dives-into-atlanta-market-with-inaugural-location-in-johns-creek-first-of-11-planned-locations-2710298">Georgia</a>, <a href="https://1851franchise.com/bigblueswimschool/big-blue-swim-school-celebrates-successful-start-to-2019-with-chicago-opening-and-agreements-for-24-locations-in-denver-salt-lake-city-chicago-and-minneapolis--2709990">Colorado, Utah, Minnesota, and Illinois</a>.“When prospective franchise candidates see our best-in-class consumer offerings, accessible leadership support, proprietary enterprise technology and a <a href="https://1851franchise.com/bigblueswimschool/big-blue-swim-school-wraps-up-a-strong-first-year-of-franchise-sales-and-plans-to-hit-the-150-unit-mark-by-the-end-of-2021-2712283#stories">strategic growth plan to reach 150 units by 2021</a>, they understand the unbeatable value of a Big Blue Swim School investment,” said Kenny.Multi-unit <a href="https://www.bigblueswimschool.com/franchising/opportunity/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=five-reasons-big-blue-swim-school-is-a-valuable-investment-2713541" target="_blank" rel="nofollow">franchise opportunities</a> are available for qualified candidates looking for their next big opportunity, and veterans can receive a 10 percent discount on the $50,000 franchise fee. The total investment for one Big Blue Swim School ranges from $1,825,500 to $3,687,000 (refer to item 7 in FDD). To learn more or inquire about Big Blue Swim School, visit <a href="http://yourbigmomentstartshere.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=five-reasons-big-blue-swim-school-is-a-valuable-investment-2713541" target="_blank" rel="nofollow">http://YourBigMomentStartsHere.com</a>.

Five Reasons Big Blue Swim School is a Valuable Investment

1851 Franchise

A technology and data-driven approach with a highly differentiated model positions Big Blue Swim School as an emerging leader in the underserved swim school space.


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

five-reasons-big-blue-swim-school-is-a-valuable-investment

Busy Bee Jumpers

Top 10 Reasons To Buy a Busy Bee Jumpers Franchise in 2025

top-10-reasons-to-buy-a-busy-bee-jumpers-franchise-in-2025

Home Halo

home-halo-former-athletes-frachisees-image

Why Former College Athletes Can Make Winning Home Halo Franchise Owners

former-college-athletes-home-halo-franchise

TruBlue Home Service Ally

TruBlue Featured in USA Today as Key Player in Helping Seniors Age Safely at Home

trublue-featured-in-usa-today-as-key-player-in-helping-seniors-age-safely-at-home

Right at Home

Right at Home Marks 30 Years With Continued Franchise Growth

Right at Home Marks 30 Years With Continued Franchise Growth, Tech Advancements, and Strong System Engagement in First Half of 2025

right-at-home-franchise-growth-2025

KidStrong Franchising, LLC

Unlocking Superpowers: How KidStrong Is Building the Next Generation of Confident Kids — and Thriving Franchise Owners

kidstrong-franchise-confident-kids

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Image of a kid growing up, developing with kidstrong, high fiving and smiling. 

How KidStrong has Become the Franchise Disrupting Child Development by Partnering with Purpose-Driven Franchise Owners 

kidstrong-franchise-opportunity-child-development

Picture of kids for franchise business Kidstrong which focuses on child development and fitness

KidStrong Is Pediatrician-Recommended for Raising Confident, Capable Kids and Families Can't Get Enough

kidstrong-child-development-program

From Franchisee to Franchisor: How Howard Picker Is Using His Experience to Drive Sustainable Growth at Floyd’s 99

howard-picker-floyds-99-barbershop-franchise-franchisor-hot-seat

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery 

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery in Overland Park, Kansas

paris-baguette-franchise-overland-park-khandelwal

Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

From Corporate Careers to Community Roots: Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

kansas-couple-opens-childrens-lighthouse-gardner-olathe

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

Five Reasons Big Blue Swim School is a Valuable Investment

MORE STORIES LIKE THIS