BIGGBY COFFEE

The <a href="https://www.biggbyfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-biggby-coffee-franchise-leverages-rd-and-franchisee-input-to-create-seasonal-offerings-2717018" target="_blank" rel="nofollow">BIGGBY® COFFEE</a> franchise, with over 260-plus operating locations, takes its coffee seriously. And what’s on its menu is the culmination of months of research and testing — examining industry trends, customer preferences and franchisee feedback — to find the next hot trends and classic brews.&nbsp;According to <a href="https://1851franchise.com/biggbycoffee">BIGGBY®&nbsp;COFFEE</a> Innovation Specialist <a href="https://www.linkedin.com/in/andrea-kirk-39271519/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-biggby-coffee-franchise-leverages-rd-and-franchisee-input-to-create-seasonal-offerings-2717018" target="_blank" rel="nofollow">Andrea Kirk</a>, who turns all of that R&amp;D and feedback into the products on the menu, it’s often a balancing act to find something that will appeal to coffee enthusiasts of all types, from trendsetters to traditionalists.&nbsp;“We have five coffee seasons throughout the year, and every season we try to feature a product that is new and fresh with upcoming flavors,” she said. “I dig into in-house ingredients, and I work with Amy [Soltis, BIGGBY® COFFEE&nbsp;Insights &amp; Profitability Analyst] to determine what flavors to target over the seasons and identify what demographic we want to hit with something new. But we always try to pair something new and exciting with a product that’s comforting and familiar.”Currently finalizing coffee season No. 1 for 2022, Kirk and Soltis recently wrapped season No. 4, which begins in September. “You’ll see a lot of fall flavors on the menu,” Kirk said. “Of course, pumpkin spice will be one, and we’ll have a caramel apple flavor as well. But we also have some new fall flavors we’re excited to introduce to our customers.”Using an approach called BLAST — brainstorming ideas, leveraging those ideas, coming together as a team to decide if it should be a permanent menu item or just a limited time offer and then testing —&nbsp; the BIGGBY® COFFEE brand works with its franchisees, who taste the products and provide feedback.&nbsp;A reflection of the brand’s commitment to making decisions as a team, BIGGBY® COFFEE franchise system also holds a&nbsp;weekly town hall meeting with its franchise partners, and it’s become a key component of its testing process.“This is an avenue where franchisees can provide feedback and comments,” Soltis said. “We send out a survey with the coffee season lineup, and we ask about every product. They tend to not be shy with their thoughts and feelings, which is great.”From its Orange Dream Creme Freeze to its Dragon Berry Red Bull Mocktail, the BIGGBY® COFFEE franchise looks for trends but never forgets the power of nostalgia.&nbsp;“Red Bull is a partner, and so we were given an exclusive on that product for the summer edition,” Soltis said. “It’s delicious, beautiful and Dragon Fruit is really hot in the market right now. With Orange Dream, we did that purely for nostalgia. All of the people who were testing it thought of ice cream trucks from the ’90s.”Tying in nicely with the coffee brand’s commitment to helping franchisees, employees and customers build better, happier, more joyful lives, the coffee brand’s ever-evolving menu is a group effort that gives everyone a voice, including its customers.“It’s really exciting when a product rolls out and we see it on the trends charts,” Soltis said. “It’s a really great ‘yes!’ moment for everyone.”The investment range for a BIGGBY® COFFEE franchise is $202,450 to $418,700. To learn more about franchising with BIGGBY® COFFEE, visit&nbsp;<a href="https://www.biggbyfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-biggby-coffee-franchise-leverages-rd-and-franchisee-input-to-create-seasonal-offerings-2717018" target="_blank" rel="nofollow">https://www.biggbyfranchising.com/</a>.

How the BIGGBY® COFFEE Franchise Leverages R&D and Franchisee Input To Create Seasonal Offerings

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From in-house coffee specialists to franchisee feedback, the coffee brand’s ever-evolving menu is truly a team effort.

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Fresh Starts and Sweethearts: BIGGBY® COFFEE Brings Back Winter Favorites and Adds a TWIX® Twist for Valentine’s Season

BIGGBY COFFEE Welcomes Spring With Festive Irish Cream, Brown Sugar Creations and Seasonal Perks

BIGGBY COFFEE Teams Up With TWIX for Limited-Time Salted Caramel Drinks

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EAST LANSING, Mich. —&nbsp;<a href="https://www.biggbyfranchising.com/">BIGGBY® COFFEE</a>, the 460-plus-unit high-energy coffee franchise, is celebrating spring with a limited-time Cherry Sakura Red Bull® lineup, available March 26 through May 20. Created in partnership with Red Bull®, the new drinks bring a bright, seasonal flavor to BIGGBY® COFFEE’s energy menu.Inspired by Japanese cherry blossoms, also known as Cherry Sakura, the flavor combines fruity and floral notes. The pink beverages are easy to grab and designed for guests who like bold, flavor-forward energy drinks.The Cherry Sakura Red Bull® lineup includes:<ul><li>Cherry Sakura Splash Mocktail&nbsp;</li><li>Cherry Sakura Creme Freeze</li><li>Cherry Sakura Red Bull®</li></ul>Red Bull® has become a familiar favorite on BIGGBY® COFFEE’s menu, and Cherry Sakura adds a new, limited-time flavor guests can only find at BIGGBY®. The partnership will be backed by digital and delivery support, including special DoorDash promotions.Guests can find the Cherry Sakura Red Bull® lineup at participating BIGGBY® locations nationwide for a limited time.To find a BIGGBY® COFFEE location near you, visit&nbsp;<a href="http://www.biggby.com">www.BIGGBY.com</a>.&nbsp;About The BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests, and partnering with coffee producers who treat people well, respect the environment, and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.

image of biggby red bull spring energy boos partnership

The high-energy coffee franchise is rolling out the beverages from March 26 through May 20 in partnership with Red Bull.

BIGGBY® COFFEE Launches Limited-Time Cherry Sakura Red Bull® Lineup for Spring Energy Boost

biggby-coffee-cherry-sakura-red-bull

EAST LANSING, Mich.&nbsp;—&nbsp;<a href="https://biggby.com/">BIGGBY® COFFEE</a>, the 460-plus-unit high-energy coffee franchise, is celebrating the return of its beloved Irish Cream lineup just in time for St. Patrick’s Day. The limited-time Irish Cream menu will be available through March 25.The Irish Cream lineup has long been a go-to seasonal offering for BIGGBY® fans, adding creamy, comforting flavors to everyday coffee orders. This year’s featured Latte of Joy combines Irish cream, caramel, and White Lightning (BIGGBY® COFFEE’s signature white chocolate flavor) for a smooth, well-balanced drink.Featured Irish Cream beverages available in-store and through BIGGBY® COFFEE’s digital ordering channels include:<ul><li>Lucky Charm Latte&nbsp;</li><li>Latte of Joy&nbsp;</li><li>Sweet Foam Irish Cream Cold Brew</li></ul>Additional Irish Cream beverages available exclusively through BIGGBY® COFFEE’s digital ordering channels include:<ul><li>Chocolate Covered Leprechaun Latte</li><li>Irish Cream Latte</li><li>Irish Bog Latte&nbsp;</li><li>Foggy Irishman Latte</li></ul>BIGGBY® is offering 50% off any size Irish Cream beverage on Tuesday, March 17, to celebrate St. Patrick’s Day. The one-day deal gives fans a chance to enjoy their favorite Irish Cream drinks for less.Whether guests are fueling up for busy mornings, meeting friends for a seasonal treat or simply embracing a little everyday fun, BIGGBY® COFFEE’s Irish Cream beverages offer a limited-time way to sip into the season.To find a BIGGBY® COFFEE location near you, visit&nbsp;<a href="http://www.biggby.com">www.BIGGBY.com</a>.&nbsp;About the BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests, and partnering with coffee producers who treat people well, respect the environment and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.&nbsp;

Luck Is Brewing: BIGGBY® COFFEE Brings Back Fan-Favorite Irish Cream Lineup for St. Patrick’s Day

The limited-time Irish Cream lineup runs through March 25 and features festive seasonal flavors, including the Latte of Joy spotlighting today’s white chocolate trend.

luck-is-brewing-biggby-coffee-brings-back-fan-favorite-irish-cream-lineup-for-st-patricks-day

EAST LANSING, Mich. —&nbsp;<a href="https://www.biggbyfranchising.com/">BIGGBY® COFFEE</a>, the 460-plus-unit high-energy coffee franchise, is kicking off 2026 with seasonal menu favorites, festive Valentine’s offerings, value-driven bundles and a limited-time TWIX® collaboration paired with a spotlight on its hot chocolate lineup. The seasonal menu runs Jan. 2 through Feb. 25, 2026.&nbsp;This winter, BIGGBY® COFFEE is featuring three distinct seasonal beverage categories designed to bring comfort, creativity and a little extra sweetness to the colder months.First, fan-favorite Salted Caramel beverages return with a new twist, featuring&nbsp;TWIX®-inspired flavors topped with a&nbsp;TWIX® candy crumble.In addition, BIGGBY® COFFEE is spotlighting its lineup of rich, comforting hot chocolate beverages, offering both classic and seasonal flavors perfect for snowy winter days.And for Valentine’s Day, BIGGBY® COFFEE is serving up festive, sweet treats, including Red Velvet beverages, the Sweetheart BIGGBY Blast® energy drink and the Berry Chocolatey Creme Freeze.Featured Valentine’s beverages include:<ul><li>Red Velvet Latte (hot, iced, frozen) and Sweet Foam Red Velvet Cold Brew</li><li>Sweetheart BIGGBY Blast® Energy Drink (strawberry and dragon fruit topped with sweet foam)</li><li>Berry Chocolatey Creme Freeze (white chocolate, mocha, strawberries, mini chocolate chips)</li></ul>Featured TWIX® beverages, inspired by Salted Caramel TWIX®,&nbsp; include:<ul><li>Salted Caramel Latte and the Salted Mocha Caramel Latte topped with TWIX® (hot, iced, frozen)</li><li>Sweet Foam Salted Mocha Caramel Cold Brew topped with TWIX®</li><li>The TWIX® Fix Creme Freeze</li><li>Hot Chocolate, Cocoa Carmella, Salted Cocoa Carmella with TWIX® topping, Mint Hot Chocolate, White Hot Chocolate</li></ul>Seasonal food items also return, including the fan-favorite Sausage Cheddar Biscuit with honey and Chocolate Cake Pops.&nbsp;Guests can also enjoy seasonal promotions:<ul><li>Twice As Nice Tuesday: Double loyalty points every Tuesday on specialty beverage purchases for registered members.</li><li>National Hot Chocolate Day (Saturday, Jan. 31):&nbsp;Free 16 oz. hot chocolate with any specialty beverage purchase.</li><li>Don’t Fumble Your Monday (Monday, Feb. 9): Power through the Monday after the Big Game with a $2.99 hot or iced 16oz specialty drink.</li><li>Valentine’s Day (Saturday, Feb. 14):&nbsp;Buy one, get one free on any drink, any size.</li></ul>From the TWIX®-inspired Salted Caramel beverages and rich hot chocolate options to Red Velvet, Sweetheart BIGGBY Blast® and other adorable Valentine’s Day-inspired treats, BIGGBY® COFFEE delivers a variety of offerings to help guests celebrate winter, indulge for Valentine’s and start a caffeinated 2026.To find a BIGGBY® COFFEE location near you, visit&nbsp;<a href="http://www.biggby.com">www.BIGGBY.com</a>.About the BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests, and partnering with coffee producers who treat people well, respect the environment, and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.To learn more about franchising with BIGGBY® COFFEE, visit&nbsp;<a href="https://www.biggbyfranchising.com/">https://www.biggbyfranchising.com/</a>.

Biggby Coffee franchise, Valentine's Day, Biggby Coffee Twix collab

The seasonal lineup runs Jan. 2 through Feb. 25 and features salted caramel drinks inspired by TWIX®, hot chocolate flavors, value bundles, and Red Velvet beverages launching Jan. 29.

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EAST LANSING, Mich. —&nbsp;<a href="https://www.biggbyfranchising.com/">BIGGBY® COFFEE</a>, the 460-plus-unit high-energy coffee franchise, is kicking off 2026 with a limited-time partnership bringing together two fan favorites. From Jan. 2 through Feb. 25,&nbsp;<a href="https://1851franchise.com/biggbycoffee/info">BIGGBY®</a> will feature a salted caramel beverage lineup inspired by TWIX®, with all salted caramel drinks topped with a TWIX® cookie &amp; candy crumble.The seasonal return of salted caramel gets a new twist this winter, blending the rich, sweet-and-salty flavor profile inspired by Salted Caramel TWIX® into a variety of hot, iced and frozen beverages, delivering a dessert-inspired experience in a perfectly sippable format.Featured salted caramel beverages available include:<ul><li>Salted Caramel Latte with TWIX® topping</li><li>Salted Mocha Caramel Latte with TWIX® topping</li><li>Sweet Foam Salted Caramel Cold Brew with TWIX® topping</li><li>Sweet Foam Salted Mocha Caramel Cold Brew with TWIX® topping</li><li>Salted Cocoa Carmella with TWIX® topping</li><li>TWIX® Fix Creme Freeze</li></ul>In addition to the TWIX® collaboration, BIGGBY® is placing a strong seasonal focus on its hot chocolate lineup throughout early 2026 and found a way for TWIX® to be included, too. A delicious warm-up option for kids, teens and non-coffee drinkers alike, BIGGBY® Hot Chocolate is a comforting winter choice.&nbsp;Featured hot chocolate beverages available include:<ul><li>Hot Chocolate</li><li>Cocoa Carmella Hot Chocolate</li><li>Salted Cocoa Carmella Hot Chocolate with TWIX® topping</li><li>Mint Hot Chocolate</li><li>White Hot Chocolate</li></ul>BIGGBY® will also celebrate National Hot Chocolate Day with a limited-time promotion that will unite coffee drinkers and their non-caffeinated companions. On Saturday, Jan. 31, 2026, guests can enjoy a free 16 oz. Hot Chocolate with the purchase of any specialty beverage (offer valid on a 10 oz. as well).With the return of Salted Caramel flavors, a TWIX®-inspired topping and a renewed emphasis on Hot Chocolate, BIGGBY® COFFEE is offering guests more ways to sip a cold season staple and enjoy the winter season one cup at a time.To find a BIGGBY® COFFEE location near you, visit&nbsp;<a href="http://www.biggby.com">www.BIGGBY.com</a>.© 2026 Mars or AffiliatesAbout the BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests, and partnering with coffee producers who treat people well, respect the environment, and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.To learn more about franchising with BIGGBY® COFFEE, visit&nbsp;<a href="https://www.biggbyfranchising.com/">https://www.biggbyfranchising.com/</a>.

The seasonal Salted Caramel lineup features TWIX candy toppings and coincides with a winter spotlight on BIGGBY COFFEE's hot chocolate menu, available through Feb. 25.

biggby-coffee-twix-salted-caramel-partnership-hot-chocolate-seasonal

EAST LANSING, Mich. —&nbsp;<a href="https://www.biggbyfranchising.com/">BIGGBY® COFFEE</a>, the 460-plus-unit high-energy coffee franchise, is welcoming spring with a fresh seasonal menu featuring fan-favorite Irish Cream beverages, smooth brown sugar coffee creations, seasonal food items and limited-time promotions. The seasonal lineup runs Feb. 26 through May 20, 2026.This spring, BIGGBY® COFFEE is spotlighting two seasonal beverage categories designed to bring festive flavor and cozy-sweet indulgence to every kind of coffee run.First, Irish cream returns for a lucky start to the season, just in time for St. Patrick’s Day. The beloved flavor shines across a variety of creamy, dessert-inspired beverages that deliver rich, comforting sips with a festive twist.Featured Irish cream beverages include:<ul><li>Lucky Charm Latte&nbsp;</li><li>Sweet Foam Irish Cream Cold Brew&nbsp;</li><li>Latte of Joy&nbsp;</li><li>Chocolate Covered Leprechaun&nbsp;</li><li>Irish Cream Latte</li></ul>In addition, BIGGBY® is featuring its brown sugar lineup, a smooth, lightly sweet flavor that pairs perfectly with coffee and chai for a warm, comforting spring sip.Featured brown sugar beverages include:<ul><li>Brown Sugar Latte</li><li>Brown Bear Latte&nbsp;</li><li>Brown Sugar Chai</li><li>Brown Sugar Chai Charger</li></ul>Seasonal food items also return, including the fan-favorite Sausage Cheddar Biscuit with Honey, Lemon Coffee Cake Bites and Chocolate Cake Pops. Guests can also take advantage of value bundles that pair coffee and food for an easy, satisfying option.Guests can also enjoy seasonal promotions throughout the spring:<ul><li>Daylight Saving Time (March 8-13): $1 off any drink, any size</li><li>St. Patrick’s Day&nbsp;(March 17): 50% off any size Irish Cream beverage</li><li>Nurses Week (May 6-12): $1.99 any 16-ounce beverage with valid ID</li><li>Mother’s Day (May 10): BOGO free or $1 off any drink, any size</li></ul>From Irish Cream favorites to brown sugar classics and spring treats, BIGGBY® delivers a variety of offerings to help guests sip into spring and enjoy the season.To find a BIGGBY® COFFEE location near you, visit&nbsp;<a href="http://www.biggby.com">www.BIGGBY.com</a>.&nbsp;About The BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests, and partnering with coffee producers who treat people well, respect the environment, and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.&nbsp;

BIGGBY® COFFEE Welcomes Spring With Festive Irish Cream, Brown Sugar Creations and Seasonal Perks

The seasonal lineup runs Feb. 26 through May 20 and features festive Irish Cream beverages, Brown Sugar drinks, spring treats and limited-time promotions.

biggby-coffee-spring-2026-seasonal-menu

EAST LANSING, Mich. —&nbsp;<a href="https://www.biggbyfranchising.com/">BIGGBY® COFFEE</a>, the 460+ unit high-energy coffee franchise, closed out 2025 with steady systemwide expansion, stronger performance in established cafés and renewed energy around its 30th birthday celebration and brand relaunch, setting the stage for a growth-focused 2026 built on customer experience, operational consistency and franchisee support.Across cafés that were open in both 2024 and 2025,&nbsp;<a href="https://1851franchise.com/biggbycoffee/info">BIGGBY®</a> said more guests visited throughout the year, helping drive overall performance.&nbsp;<a href="https://www.linkedin.com/in/ekaylorcpa/">Erin Kaylor</a>, president and chief financial officer, said the results reflect both brand loyalty and strong demand for new menu offerings.“Our cafés saw more guests coming through the doors in 2025, and that’s a great indicator of how customers are responding to what we’re offering,” Kaylor said. “We’ve worked hard to deliver new products while staying true to what people already love about BIGGBY®.”<h2>A 30th Birthday Offer That Brought Guests Back</h2>BIGGBY® kicked off key momentum with its&nbsp;<a href="https://1851franchise.com/biggbycoffee/celebrating-30-years-of-biggby-coffee-a-legacy-of-growth-and-a-bright-future-2728921">30th birthday celebration</a>, leaning into a value-forward offer designed to bring new and returning guests through the doors. The promotion featured a 95-cent Caramel Marvel — the brand’s signature drink.“We wanted to celebrate with something fun and accessible,” Kaylor said. “It was a simple way to thank customers, bring people in and remind them why BIGGBY® has been part of their routines for so long.”&nbsp;Following the birthday celebration, the brand introduced&nbsp;<a href="https://1851franchise.com/biggbycoffee/biggby-coffee-unveils-first-major-brand-refresh-in-30-years-2729578">a refreshed look and updated marketing materials</a> to reinforce consistent messaging across the system.<h2>More Cafés, More Momentum, More Loyal Guests</h2>BIGGBY® also expanded its footprint, opening 47 new stores in 2025 and finishing the year with 460 locations across 13 states. BIGGBY® COFFEE’s customer loyalty remained a headline storyline, including recognition that reflected both enthusiasm and repeat visitation during a year when many consumers weighed discretionary spending more carefully.“One of the really wonderful things about BIGGBY® is how loyal our customers truly are,” Kaylor said. “We were proud to rank&nbsp;<a href="https://1851franchise.com/biggbycoffee/biggby-coffee-usa-today-best-coffee-chain-2025-2730743">No. 2 Best Coffee Chain by USA Today</a>,&nbsp; and that was thanks to our customers showing their support for the brand and how much they truly love BIGGBY®.”<h2>Strengthening Franchisee Performance Through Training and Consulting</h2>Alongside consumer-facing wins, BIGGBY® spent 2025 sharpening franchise support — including training updates that place greater emphasis on business fundamentals, financial understanding and long-term growth planning.“We’ve put more focus on helping franchisees build stronger businesses,” Kaylor said. “That means clearer tools around financial planning, understanding performance and preparing for growth as they scale.”<h2>2026 Priorities: Loyalty, Tech Investment and Operational Excellence</h2>Looking ahead, BIGGBY® plans to lean further into loyalty-building promotions, continued technology investment and stronger operational execution across the system.Early in 2026, the brand launched “Twice as Nice Tuesdays,” which offers double loyalty points on specialty beverages each Tuesday for the first season of the year, alongside a TWIX©-inspired specialty beverage in partnership with&nbsp;<a href="https://www.mars.com/">Mars, Incorporated</a>.BIGGBY® also plans to build on app improvements introduced in 2025, including updates aimed at making digital ordering faster and easier.“Updating the app was a meaningful step forward,” Kaylor said. “Our goal was to make ordering simpler and reduce friction for customers, and we’re continuing to build on that in 2026.”As BIGGBY® grows, the brand said it will remain selective about franchise expansion, prioritizing owners aligned with its community-first culture.“We want people who care about their communities and want to build something local and lasting,” Kaylor said. “That’s when BIGGBY® works best.”About The BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests, and partnering with coffee producers who treat people well, respect the environment, and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.

The high-energy coffee franchise’s 30th birthday celebration helped fuel momentum as the brand looks to deepen loyalty, expand thoughtfully and sharpen franchisee support in 2026.

How the BIGGBY® COFFEE Franchise Leverages R&D and Franchisee Input To Create Seasonal Offerings

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