BIGGBY COFFEE

<a href="https://www.biggbyfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nearly-250-unit-biggby-coffee-drives-franchise-development-success-with-dedicated-area-representative-team-2714305" target="_blank" rel="nofollow">BIGGBY® COFFEE</a> was founded on the principle that specialty coffee should be accessible to everyone. Co-founders and co-CEOs <a href="https://www.linkedin.com/in/mike-biggby/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nearly-250-unit-biggby-coffee-drives-franchise-development-success-with-dedicated-area-representative-team-2714305" target="_blank" rel="nofollow">Mike McFall</a> and <a href="https://www.linkedin.com/in/biggbybob/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nearly-250-unit-biggby-coffee-drives-franchise-development-success-with-dedicated-area-representative-team-2714305" target="_blank" rel="nofollow">Bob Fish</a> believe that coffee brings people together, and that belief has been driving the brand since its inception in 1995. Coffee lovers across the brand’s home state of Michigan have grown to love <a href="https://www.entrepreneur.com/franchises/biggbycoffee/299698?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nearly-250-unit-biggby-coffee-drives-franchise-development-success-with-dedicated-area-representative-team-2714305" target="_blank" rel="nofollow">BIGGBY® COFFEE</a> because of its warmth, accessible menu and commitment to the communities in which it serves. Now, as the brand accelerates its reach outside of the Wolverine state, BIGGBY’s leadership is building its area representative team with dedicated, enthusiastic members that desire to give back to their communities and grow with the brand.Despite the COVID-19 pandemic, BIGGBY has had an impressive year. In 2019, the development team set a goal of 50 locations sold for 2020 — by the end of Q3, BIGGBY has already surpassed that goal with 67 locations sold. BIGGBY’s Chief Development Officer, Lisa Oak, said that in her years of franchising, she’s never seen numbers like that for a brand of BIGGBY’s size.“I come from Subway, where big numbers are ordinary,” said Oak. “The progress of this company is staggering to me. Coffee is such an amazing category, and our coffee is special. Customers are responding well to our brand and becoming franchisees themselves. We really pride ourselves on the fact that our prospective franchisee can be anyone; people who love our coffee and what we’re about can truly be successful with us.”Much of BIGGBY’s recent success is predicated upon how leadership has structured the team. The coffee brand’s development team is supported by a network of area representatives that are in charge of outreach, recruitment and overall franchisee support in their respective regions. From area operations to business planning, these representatives are critical to BIGGBY’s growth and development. BIGGBY’s Director of Franchise Development Tony DiPietro says many of these representatives are former franchisees themselves who are looking to grow their careers with the brand.“Our area representatives dedicate half of their time to franchise development and the other half to supporting existing franchisees,” said DiPietro. “While development is incredibly important, you can’t grow successfully without a network of franchisees that feel supported within the brand. One thing we’re proud of is that approximately half of franchise sales are from existing owners. As a franchisor, that’s huge because it speaks to validation and customer satisfaction. If they’re willing to reinvest and buy another franchise, that’s a major win for us.”The most important aspect of the area representative team is that their focus is to build relations, not simply to sell the brand. As a brand that prides itself on being a part of the communities in which they serve, BIGGBY leadership hires their representatives in the regions they are targeting. Oak says a big part of their success in the past year has derived from their representatives’ ability to relate to entrepreneurs in the community.“At the end of the day, development shouldn’t be about sales,” said Oak. “I think our numbers really show what it means to build with a community. Prospective and current franchisees take note of that, and as our representatives continue to build their regions, it's critical to foster that community. That’s why when we accept people into our area representative program, there needs to be a commitment to the company’s goals, culture, traditions and values as well as the ability to own that, live it and share it. ”DiPietro says a big part of the brand’s success in attracting both franchisees and area representatives is BIGGBY’s culture around coffee. While so many coffee brands can ostracize potential customers because of their inaccessible menus, BIGGBY is about bringing coffee to everyone. A welcoming environment and good coffee ensure that BIGGBY customers feel comfortable with the brand.“The minute you walk into one of our locations, you can tell that we’re different,” said DiPietro. “Not only does it feel different from a customer experience, but our locations physically look different. We use warm, energetic colors throughout our branding. Our stores are really anything but pretentious.”As leadership looks to the future, the goal of 1,400 new locations by 2028 seems promising. Oak says that the area representative program will be critical to that growth. BIGGBY currently has eleven territories that are available for representatives, and there is already a growing line of veteran franchisees enlisting in the program.&nbsp;Right now, BIGGBY is targeting Central Wisconsin; Fort Wayne, Indiana; Greater Indianapolis; Greater Cleveland; Northern Kentucky and Cincinnati; Central Kentucky; Charleston and Columbia, South Carolina; Northeast and Central Florida; and multiple regions in Michigan including Western Michigan, Metro Detroit and the “Thumb Region.”“A big part of our growth strategy involves our area representatives and what they’ll be able to accomplish in their respective regions,” said Oak. “We have a great sales team that works in the home office and decentralized throughout various marketplaces. Participation from current franchisees is already playing a role in the growth of the program.”As BIGGBY continues to grow, both Oak and DiPietro are excited about the brand’s prospects. Prospective franchisees should consider how they would want to grow their business and the level of involvement they hope to have in their respective communities.&nbsp;The initial investment to franchise with BIGGBY ®COFFEE ranges from $189,550 to $378,600, including a $25,750 to $38,750&nbsp; franchise fee. For more information on franchising with BIGGBY® COFFEE, please visit <a href="https://www.biggbyfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nearly-250-unit-biggby-coffee-drives-franchise-development-success-with-dedicated-area-representative-team-2714305" target="_blank" rel="nofollow">https://www.bigg</a>

Nearly 250-Unit BIGGBY® COFFEE Drives Franchise Development Success with Dedicated Area Representative Team

1851 Franchise

As the coffee brand seeks to make its purpose-driven brand more accessible to customers nationwide, BIGGBY’s development team is growing with the help of strong and enthusiastic area representatives.

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EAST LANSING, Mich.&nbsp;—&nbsp;<a href="https://www.biggbyfranchising.com/">BIGGBY® COFFEE</a>, the high-energy coffee franchise with more than 460 locations, is continuing to invest in what matters most — its people — with the announcement that it has joined the&nbsp;<a href="https://www.ana.net/">Association of National Advertisers (ANA)</a>.&nbsp;Guided by a people-first philosophy and a commitment to values-aligned growth, BIGGBY® COFFEE will leverage ANA’s industry-leading training, research, and peer-to-peer communities to accelerate innovation across brand, digital &amp; social, AI, media, loyalty, and pricing strategy, which are key priorities for the brand as it continues to scale nationally while staying deeply rooted in local communities.In recent years, BIGGBY® has kept evolving how it shows up, including a refreshed look and the message “BIGGBY® Makes it Better.” That work has come from what the brand has always believed in: real connection, consistent quality and making everyday moments a little brighter. Through ANA, the team will continue to grow those efforts, learning new ways to improve while being true to who they are.“At BIGGBY® COFFEE, everything starts with people: our team members, our franchise owners and the communities we serve,” said&nbsp;<a href="https://www.linkedin.com/in/ritabettino05/">Rita Bettino,&nbsp;</a>Chief Marketing Officer. “When we invest in our people, we’re investing in better ideas, better experiences and ultimately a better brand. Joining ANA gives our team the chance to keep learning, growing and bringing fresh thinking back into our shops, so we can show up stronger for our franchisees and create even more meaningful moments for our guests.”As BIGGBY® continues to expand across the country, it remains focused on building strong local businesses, supporting franchise owners and creating spaces where people feel welcomed and valued.About The BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests, and partnering with coffee producers who treat people well, respect the environment, and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.About the ANAThe Association of National Advertisers (ANA) is the definitive voice of the marketing industry. Since 1910, we have set and advanced the agenda for marketing transformation, connecting over 1,600 member companies to an influential global network, insights and resources that drive growth. Our members represent 20,000 brands and $400 billion in annual marketing investment. Through industry-leading research, the CMO Growth Council, and our proprietary Growth Agenda and Practices, the ANA empowers marketers to shape the future of marketing and create lasting impact for their organizations and the industry.

BIGGBY® COFFEE Joins Association of National Advertisers 

The beloved Michigan-based coffee franchise continues building a better experience for franchisees, baristas and guests.

BIGGBY® COFFEE Joins Association of National Advertisers to Accelerate People-First Growth, Digital Innovation, and Brand Excellence

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BIGGBY® COFFEE Franchise Costs, Fees, Profit and Data for 2026

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BIGGBY® COFFEE Launches Limited-Time Cherry Sakura Red Bull® Lineup for Spring Energy Boost

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Luck Is Brewing: BIGGBY® COFFEE Brings Back Fan-Favorite Irish Cream Lineup for St. Patrick’s Day

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EAST LANSING, Mich. —&nbsp;<a href="https://biggby.com/menu/">BIGGBY® COFFEE</a>, the 460-plus-unit high-energy coffee franchise, is turning up the fun this spring with its first-ever family film collaboration featuring “The Sheep Detectives,” an upcoming movie from Amazon MGM Studios, to create a playful, feel-good experience for guests of all ages.With “The Sheep Detectives” arriving in theaters on May 8, BIGGBY® is giving families a fun way to start the adventure early, bringing the story to life through a limited-time lineup of themed drinks, in-store surprises and social moments designed to make every visit feel a little more magical. Special drinks include: Detective Lily Lemonade, Fainting Sheep Latte, Woolly White Magic Milk and more.In this witty, new breed of mystery, George (Hugh Jackman) is a shepherd who reads detective novels to his beloved sheep every night, assuming they can’t possibly understand. But when a mysterious incident disrupts life on the farm, the sheep realize they must become the detectives. As they follow the clues and investigate human suspects, they prove that even sheep can be brilliant crime-solvers.BIGGBY® is leaning into what it does best: creating small, meaningful moments of joy. From curious kids to coffee-loving parents, this collaboration is all about giving families a reason to press pause on their day and enjoy something together.Whether it’s trying a new drink, spotting themed touches in-store or turning a quick stop into a mini adventure, BIGGBY® is making everyday moments feel a bit more memorable.The collaboration also offers a sneak peek at what’s ahead for the brand, with a refreshed Kids Menu launching this summer, giving even the youngest guests more reasons to love their BIGGBY® runs.Just in time for Mother’s Day weekend, the timing couldn’t be better. It’s the perfect excuse for families to swing by after a movie, meet up for a weekend treat or celebrate mom with something a little more fun than the usual coffee run.“At BIGGBY®, we’re always looking for ways to make someone’s day just a little brighter, and this collaboration is a perfect example of that,” said&nbsp;<a href="https://www.linkedin.com/in/ritabettino05/">Rita Bettino</a>, BIGGBY COFFEE® CMO. “With the movie hitting theaters May 8, we love that families can get a little preview of the fun when they visit BIGGBY®. It’s all about creating those small, happy moments.”The Sheep Detectives opens Mother’s Day, May 8, in theaters everywhere! Rated PG.To find a BIGGBY® COFFEE location near you, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.&nbsp;About the BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests and partnering with coffee producers who treat people well, respect the environment and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.

BIGGBY® COFFEE Teams Up with “The Sheep Detectives"

The high-energy coffee franchise teams up with the family-friendly movie to bring themed drinks and in-store moments designed for both kids and parents.

BIGGBY® COFFEE Teams Up with “The Sheep Detectives” for a Springtime Adventure Full of Fun (and Flavor)

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Nearly 250-Unit BIGGBY® COFFEE Drives Franchise Development Success with Dedicated Area Representative Team

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