BIGGBY COFFEE

Twenty-five years ago, the first <a href="https://www.biggbyfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-secret-to-biggby-coffees-impressive-franchise-growth-love-2714302" target="_blank" rel="nofollow">BIGGBY</a>®<a href="https://www.biggbyfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-secret-to-biggby-coffees-impressive-franchise-growth-love-2714302" target="_blank" rel="nofollow"> COFFEE</a> store opened in East Lansing, Michigan. An immediate hit among residents of the college town, the coffee shop quickly opened up a sister store. Then another. In the quarter century since, BIGGBY has continued to steadily expand, opening more than 240 locations across nine states. And despite the challenges presented by the COVID-19 crisis, BIGGBY continues to grow, and it does so with some of the happiest franchisees in the industry.The secret to the brand’s prolonged growth? “It’s a little unconventional,” admits BIGGBY® COFFEE Co-Founder and Co-CEO Bob Fish, “but as a franchise, we have really fine-tuned our system to combine business and love.”&nbsp;In the business world, where just about every aspect of an operation can be measured and optimized through metrics and data analysis, most brands might see love as a dangerously intangible concept to build a franchise around, but BIGGBY’s long-running success can largely be attributed to that focus. The brand prides itself on being purpose-driven and supporting its franchisees, employees and customers in building a life they love.Recently, BIGGBY® COFFEE underwent a self-audit. But it wasn’t a financial or even operational audit. It was a culture audit. The brand wanted to ensure that it was living up to its “commitment to genuine care” — the phrase BIGGBY’s team uses to describe its heightened support for store owners. “That’s how seriously we take this,” Fish said. “We are constantly holding ourselves accountable and looking for ways to improve not just the business but the owner experience.”&nbsp;The key, says BIGGBY’s other co-founder and co-CEO, Mike McFall, is understanding what entrepreneurs love about running a business. “People get into franchising because they have a dream of owning their own business, or because they want to escape the grind of the corporate world, or, in our case, maybe because they have a genuine passion for our coffee. The point is, they’re not just looking for another job, they’re looking for an opportunity they believe will be a strong asset, one that will support them in building a life they love and provide them with a lifestyle they can be proud of and truly enjoy.”&nbsp;&nbsp;BIGGBY’s franchise model is designed to support the kind of lifestyle most entrepreneurs are looking for. And while the meaning of success may vary across franchisees, McFall says BIGGBY’s corporate team is well-equipped to provide franchisees everything they need to get where they want to be.“Some franchisees are hungry for growth and want to be the biggest operator in our system, while others might be more focused on working with their communities and becoming a beloved hangout in their town,” McFall said. “Whatever their goals are, they are going to get direct, personal support from our team.”That support includes a dedicated operations team and a dedicated tech team, both of which work directly with franchisees, day in and day out. BIGGBY also has its own point-of-sales system — allowing franchisees to fully customize their own POS operation without being tied to a third-party platform — and an in-house graphic design team that can quickly produce marketing materials that meet brand specifications.&nbsp;Another way BIGGBY has been working to support its franchisees is through the rollout of a store buildout designed for maximum efficiency. The recently introduced modular unit drastically increases speed to market and costs significantly less to build than standard models for BIGGBY’s big-name competitors.“The modular unit allows new franchise owners to get started efficiently,” said McFall. “They just connect plumbing and electricity, and they are up and running. You get all the visibility of a standalone building for what it would normally cost to build an in-line strip-center location.”&nbsp;That streamlined model also limits the construction time and costs, and it has significantly sped up the process of getting franchisees open for business.“When a new franchisee opens a BIGGBY® COFFEE store, we’re able to tell them, ‘Here is your new business, and here is everything you need to make it great: recipes, marketing, POS, tech support — everything,’” said Fish.But even as BIGGBY® COFFEE introduces game-changing new innovations for store owners, the franchise remains true to its roots, including a high-energy, community-oriented vibe with bright colors, fun music and cheerful, welcoming staff at every location —&nbsp;a distinct departure from the corporate conveyor-belt atmosphere other coffee brands have migrated to in recent years. This, Fish says, is a key to the brand’s success at a time when other brands are struggling.Because of BIGGBY’s focus on franchisee support, the brand has become a particularly appealing opportunity for first-time franchisees who are looking for durable and scalable businesses in an uncertain economic landscape.“When COVID-19 hit, a lot of brands started pulling back, but we managed to navigate the crisis effectively and move forward,” said Fish. “How? By holding true to our core values, including love and care, and by supporting all of our people in building a life that they love.”McFall says that the brand’s continued success throughout the COVID-19 crisis “has really been proof positive of the unique value of our model. Today’s franchisees don’t just see this crisis as a tragic, one-time thing. They remember 2008, and they know that there’s always the risk of another crisis around the corner, so they are looking for brands that have proven that they can continue to innovate, be flexible and offer support and solutions in any scenario.”To ensure BIGGBY® COFFEE remains flexible and ready to evolve, Fish says the franchise has been designed to promote communications and incorporate feedback from franchisees at every opportunity. Franchisee committees regularly meet with the brand’s corporate team to discuss potential improvements and share best practices, and every franchisee has a direct line to the franchisor.&nbsp;“We work closely with our franchisees not just for their benefit but for the benefit of the entire franchise system,” Fish said. “This isn’t just a ‘we hear you’ thing — our franchise owners play an active role in guiding our operational model.”As BIGGBY® COFFEE continues to grow, Fish says the brand is doubling down on its commitment to franchisee support and is actively looking for new ways to achieve its goal of working with the happiest franchise owners in the industry. After all, that commitment goes both ways.&nbsp;“Happy franchisees are the most effective operators,” Fish said. “All of the passion and support we invest in our franchisees comes right back to the brand. It’s like anything else — the more you give, the more you get back.”The initial investment to franchise with BIGGBY® COFFEE ranges from $189,550 to $378,600, including a $25,750 to $38,750&nbsp; franchise fee. For more information on franchising with BIGGBY® COFFEE, please visit <a href="https://www.biggbyfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-secret-to-biggby-coffees-impressive-franchise-growth-love-2714302" target="_blank" rel="nofollow">https://www.biggbyfranchising.com/</a>.About BIGGBY® COFFEE®BIGGBY® COFFEE®, based in East Lansing, Mich., was started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Bob Fish and Michael McFall, on a handshake and $4,000, decided to franchise the concept. BIGGBY® COFFEE’s cultural values of Make Friends, Have Fun, B Yourself and Share Great Coffee help coffee-lovers and the coffee-curious alike benefit from a less pretentious and fun approach to the standard gourmet cafe paradigm. Besides connoisseur-worthy drinks with names like Teddy Bear® and Caramel Marvel®, BIGGBY® baristas provide a unique experience focused on brightening their customers’ day and supporting them in building a life they love. The “Big ‘B’” on the orange background caught on, and today BIGGBY® COFFEE has more than 240 cafes across many states including Michigan, Ohio, Indiana, South Carolina, Wisconsin, Kentucky, and Florida. In 2018, BIGGBY® launched an Area Representative Program and currently has 8 Area Representatives in 6 states.

The Secret to BIGGBY® COFFEE’s Impressive Franchise Growth? Love.

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By prioritizing the needs of franchisees, the 25-year-old coffee brand has become one of most attractive opportunities for lifestyle-oriented entrepreneurs.

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Fresh Starts and Sweethearts: BIGGBY® COFFEE Brings Back Winter Favorites and Adds a TWIX® Twist for Valentine’s Season

BIGGBY COFFEE Welcomes Spring With Festive Irish Cream, Brown Sugar Creations and Seasonal Perks

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EAST LANSING, Mich.&nbsp;—&nbsp;<a href="https://www.biggbyfranchising.com/">BIGGBY® COFFEE</a>, the high-energy coffee franchise with more than 460 locations, is continuing to invest in what matters most — its people — with the announcement that it has joined the&nbsp;<a href="https://www.ana.net/">Association of National Advertisers (ANA)</a>.&nbsp;Guided by a people-first philosophy and a commitment to values-aligned growth, BIGGBY® COFFEE will leverage ANA’s industry-leading training, research, and peer-to-peer communities to accelerate innovation across brand, digital &amp; social, AI, media, loyalty, and pricing strategy, which are key priorities for the brand as it continues to scale nationally while staying deeply rooted in local communities.In recent years, BIGGBY® has kept evolving how it shows up, including a refreshed look and the message “BIGGBY® Makes it Better.” That work has come from what the brand has always believed in: real connection, consistent quality and making everyday moments a little brighter. Through ANA, the team will continue to grow those efforts, learning new ways to improve while being true to who they are.“At BIGGBY® COFFEE, everything starts with people: our team members, our franchise owners and the communities we serve,” said&nbsp;<a href="https://www.linkedin.com/in/ritabettino05/">Rita Bettino,&nbsp;</a>Chief Marketing Officer. “When we invest in our people, we’re investing in better ideas, better experiences and ultimately a better brand. Joining ANA gives our team the chance to keep learning, growing and bringing fresh thinking back into our shops, so we can show up stronger for our franchisees and create even more meaningful moments for our guests.”As BIGGBY® continues to expand across the country, it remains focused on building strong local businesses, supporting franchise owners and creating spaces where people feel welcomed and valued.About The BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests, and partnering with coffee producers who treat people well, respect the environment, and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.About the ANAThe Association of National Advertisers (ANA) is the definitive voice of the marketing industry. Since 1910, we have set and advanced the agenda for marketing transformation, connecting over 1,600 member companies to an influential global network, insights and resources that drive growth. Our members represent 20,000 brands and $400 billion in annual marketing investment. Through industry-leading research, the CMO Growth Council, and our proprietary Growth Agenda and Practices, the ANA empowers marketers to shape the future of marketing and create lasting impact for their organizations and the industry.

BIGGBY® COFFEE Joins Association of National Advertisers 

The beloved Michigan-based coffee franchise continues building a better experience for franchisees, baristas and guests.

BIGGBY® COFFEE Joins Association of National Advertisers to Accelerate People-First Growth, Digital Innovation, and Brand Excellence

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BIGGBY® COFFEE Franchise Costs, Fees, Profit and Data for 2026

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BIGGBY® COFFEE Launches Limited-Time Cherry Sakura Red Bull® Lineup for Spring Energy Boost

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Luck Is Brewing: BIGGBY® COFFEE Brings Back Fan-Favorite Irish Cream Lineup for St. Patrick’s Day

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EAST LANSING, Mich. —&nbsp;<a href="https://biggby.com/menu/">BIGGBY® COFFEE</a>, the 460-plus-unit high-energy coffee franchise, is turning up the fun this spring with its first-ever family film collaboration featuring “The Sheep Detectives,” an upcoming movie from Amazon MGM Studios, to create a playful, feel-good experience for guests of all ages.With “The Sheep Detectives” arriving in theaters on May 8, BIGGBY® is giving families a fun way to start the adventure early, bringing the story to life through a limited-time lineup of themed drinks, in-store surprises and social moments designed to make every visit feel a little more magical. Special drinks include: Detective Lily Lemonade, Fainting Sheep Latte, Woolly White Magic Milk and more.In this witty, new breed of mystery, George (Hugh Jackman) is a shepherd who reads detective novels to his beloved sheep every night, assuming they can’t possibly understand. But when a mysterious incident disrupts life on the farm, the sheep realize they must become the detectives. As they follow the clues and investigate human suspects, they prove that even sheep can be brilliant crime-solvers.BIGGBY® is leaning into what it does best: creating small, meaningful moments of joy. From curious kids to coffee-loving parents, this collaboration is all about giving families a reason to press pause on their day and enjoy something together.Whether it’s trying a new drink, spotting themed touches in-store or turning a quick stop into a mini adventure, BIGGBY® is making everyday moments feel a bit more memorable.The collaboration also offers a sneak peek at what’s ahead for the brand, with a refreshed Kids Menu launching this summer, giving even the youngest guests more reasons to love their BIGGBY® runs.Just in time for Mother’s Day weekend, the timing couldn’t be better. It’s the perfect excuse for families to swing by after a movie, meet up for a weekend treat or celebrate mom with something a little more fun than the usual coffee run.“At BIGGBY®, we’re always looking for ways to make someone’s day just a little brighter, and this collaboration is a perfect example of that,” said&nbsp;<a href="https://www.linkedin.com/in/ritabettino05/">Rita Bettino</a>, BIGGBY COFFEE® CMO. “With the movie hitting theaters May 8, we love that families can get a little preview of the fun when they visit BIGGBY®. It’s all about creating those small, happy moments.”The Sheep Detectives opens Mother’s Day, May 8, in theaters everywhere! Rated PG.To find a BIGGBY® COFFEE location near you, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.&nbsp;About the BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests and partnering with coffee producers who treat people well, respect the environment and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.

BIGGBY® COFFEE Teams Up with “The Sheep Detectives"

The high-energy coffee franchise teams up with the family-friendly movie to bring themed drinks and in-store moments designed for both kids and parents.

BIGGBY® COFFEE Teams Up with “The Sheep Detectives” for a Springtime Adventure Full of Fun (and Flavor)

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The Secret to BIGGBY® COFFEE’s Impressive Franchise Growth? Love.

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