BIGGBY COFFEE

Twenty-five years ago, the first <a href="https://www.biggbyfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-secret-to-biggby-coffees-impressive-franchise-growth-love-2714302" target="_blank" rel="nofollow">BIGGBY</a>®<a href="https://www.biggbyfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-secret-to-biggby-coffees-impressive-franchise-growth-love-2714302" target="_blank" rel="nofollow"> COFFEE</a> store opened in East Lansing, Michigan. An immediate hit among residents of the college town, the coffee shop quickly opened up a sister store. Then another. In the quarter century since, BIGGBY has continued to steadily expand, opening more than 240 locations across nine states. And despite the challenges presented by the COVID-19 crisis, BIGGBY continues to grow, and it does so with some of the happiest franchisees in the industry.The secret to the brand’s prolonged growth? “It’s a little unconventional,” admits BIGGBY® COFFEE Co-Founder and Co-CEO Bob Fish, “but as a franchise, we have really fine-tuned our system to combine business and love.”&nbsp;In the business world, where just about every aspect of an operation can be measured and optimized through metrics and data analysis, most brands might see love as a dangerously intangible concept to build a franchise around, but BIGGBY’s long-running success can largely be attributed to that focus. The brand prides itself on being purpose-driven and supporting its franchisees, employees and customers in building a life they love.Recently, BIGGBY® COFFEE underwent a self-audit. But it wasn’t a financial or even operational audit. It was a culture audit. The brand wanted to ensure that it was living up to its “commitment to genuine care” — the phrase BIGGBY’s team uses to describe its heightened support for store owners. “That’s how seriously we take this,” Fish said. “We are constantly holding ourselves accountable and looking for ways to improve not just the business but the owner experience.”&nbsp;The key, says BIGGBY’s other co-founder and co-CEO, Mike McFall, is understanding what entrepreneurs love about running a business. “People get into franchising because they have a dream of owning their own business, or because they want to escape the grind of the corporate world, or, in our case, maybe because they have a genuine passion for our coffee. The point is, they’re not just looking for another job, they’re looking for an opportunity they believe will be a strong asset, one that will support them in building a life they love and provide them with a lifestyle they can be proud of and truly enjoy.”&nbsp;&nbsp;BIGGBY’s franchise model is designed to support the kind of lifestyle most entrepreneurs are looking for. And while the meaning of success may vary across franchisees, McFall says BIGGBY’s corporate team is well-equipped to provide franchisees everything they need to get where they want to be.“Some franchisees are hungry for growth and want to be the biggest operator in our system, while others might be more focused on working with their communities and becoming a beloved hangout in their town,” McFall said. “Whatever their goals are, they are going to get direct, personal support from our team.”That support includes a dedicated operations team and a dedicated tech team, both of which work directly with franchisees, day in and day out. BIGGBY also has its own point-of-sales system — allowing franchisees to fully customize their own POS operation without being tied to a third-party platform — and an in-house graphic design team that can quickly produce marketing materials that meet brand specifications.&nbsp;Another way BIGGBY has been working to support its franchisees is through the rollout of a store buildout designed for maximum efficiency. The recently introduced modular unit drastically increases speed to market and costs significantly less to build than standard models for BIGGBY’s big-name competitors.“The modular unit allows new franchise owners to get started efficiently,” said McFall. “They just connect plumbing and electricity, and they are up and running. You get all the visibility of a standalone building for what it would normally cost to build an in-line strip-center location.”&nbsp;That streamlined model also limits the construction time and costs, and it has significantly sped up the process of getting franchisees open for business.“When a new franchisee opens a BIGGBY® COFFEE store, we’re able to tell them, ‘Here is your new business, and here is everything you need to make it great: recipes, marketing, POS, tech support — everything,’” said Fish.But even as BIGGBY® COFFEE introduces game-changing new innovations for store owners, the franchise remains true to its roots, including a high-energy, community-oriented vibe with bright colors, fun music and cheerful, welcoming staff at every location —&nbsp;a distinct departure from the corporate conveyor-belt atmosphere other coffee brands have migrated to in recent years. This, Fish says, is a key to the brand’s success at a time when other brands are struggling.Because of BIGGBY’s focus on franchisee support, the brand has become a particularly appealing opportunity for first-time franchisees who are looking for durable and scalable businesses in an uncertain economic landscape.“When COVID-19 hit, a lot of brands started pulling back, but we managed to navigate the crisis effectively and move forward,” said Fish. “How? By holding true to our core values, including love and care, and by supporting all of our people in building a life that they love.”McFall says that the brand’s continued success throughout the COVID-19 crisis “has really been proof positive of the unique value of our model. Today’s franchisees don’t just see this crisis as a tragic, one-time thing. They remember 2008, and they know that there’s always the risk of another crisis around the corner, so they are looking for brands that have proven that they can continue to innovate, be flexible and offer support and solutions in any scenario.”To ensure BIGGBY® COFFEE remains flexible and ready to evolve, Fish says the franchise has been designed to promote communications and incorporate feedback from franchisees at every opportunity. Franchisee committees regularly meet with the brand’s corporate team to discuss potential improvements and share best practices, and every franchisee has a direct line to the franchisor.&nbsp;“We work closely with our franchisees not just for their benefit but for the benefit of the entire franchise system,” Fish said. “This isn’t just a ‘we hear you’ thing — our franchise owners play an active role in guiding our operational model.”As BIGGBY® COFFEE continues to grow, Fish says the brand is doubling down on its commitment to franchisee support and is actively looking for new ways to achieve its goal of working with the happiest franchise owners in the industry. After all, that commitment goes both ways.&nbsp;“Happy franchisees are the most effective operators,” Fish said. “All of the passion and support we invest in our franchisees comes right back to the brand. It’s like anything else — the more you give, the more you get back.”The initial investment to franchise with BIGGBY® COFFEE ranges from $189,550 to $378,600, including a $25,750 to $38,750&nbsp; franchise fee. For more information on franchising with BIGGBY® COFFEE, please visit <a href="https://www.biggbyfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-secret-to-biggby-coffees-impressive-franchise-growth-love-2714302" target="_blank" rel="nofollow">https://www.biggbyfranchising.com/</a>.About BIGGBY® COFFEE®BIGGBY® COFFEE®, based in East Lansing, Mich., was started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Bob Fish and Michael McFall, on a handshake and $4,000, decided to franchise the concept. BIGGBY® COFFEE’s cultural values of Make Friends, Have Fun, B Yourself and Share Great Coffee help coffee-lovers and the coffee-curious alike benefit from a less pretentious and fun approach to the standard gourmet cafe paradigm. Besides connoisseur-worthy drinks with names like Teddy Bear® and Caramel Marvel®, BIGGBY® baristas provide a unique experience focused on brightening their customers’ day and supporting them in building a life they love. The “Big ‘B’” on the orange background caught on, and today BIGGBY® COFFEE has more than 240 cafes across many states including Michigan, Ohio, Indiana, South Carolina, Wisconsin, Kentucky, and Florida. In 2018, BIGGBY® launched an Area Representative Program and currently has 8 Area Representatives in 6 states.

The Secret to BIGGBY® COFFEE’s Impressive Franchise Growth? Love.

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By prioritizing the needs of franchisees, the 25-year-old coffee brand has become one of most attractive opportunities for lifestyle-oriented entrepreneurs.

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Fresh Starts and Sweethearts: BIGGBY® COFFEE Brings Back Winter Favorites and Adds a TWIX® Twist for Valentine’s Season

The Sweetest Season: BIGGBY® COFFEE Rings in the Holidays With Cookie-Themed Drinks and the Return of Peppermint Favorites

BIGGBY® COFFEE Named No. 2 Best Coffee Chain in the Nation by USA Today

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EAST LANSING, Mich. —&nbsp;<a href="https://www.biggbyfranchising.com/">BIGGBY® COFFEE</a>, the 460-plus-unit high-energy coffee franchise, is kicking off 2026 with seasonal menu favorites, festive Valentine’s offerings, value-driven bundles and a limited-time TWIX® collaboration paired with a spotlight on its hot chocolate lineup. The seasonal menu runs Jan. 2 through Feb. 25, 2026.&nbsp;This winter, BIGGBY® COFFEE is featuring three distinct seasonal beverage categories designed to bring comfort, creativity and a little extra sweetness to the colder months.First, fan-favorite Salted Caramel beverages return with a new twist, featuring&nbsp;TWIX®-inspired flavors topped with a&nbsp;TWIX® candy crumble.In addition, BIGGBY® COFFEE is spotlighting its lineup of rich, comforting hot chocolate beverages, offering both classic and seasonal flavors perfect for snowy winter days.And for Valentine’s Day, BIGGBY® COFFEE is serving up festive, sweet treats, including Red Velvet beverages, the Sweetheart BIGGBY Blast® energy drink and the Berry Chocolatey Creme Freeze.Featured Valentine’s beverages include:<ul><li>Red Velvet Latte (hot, iced, frozen) and Sweet Foam Red Velvet Cold Brew</li><li>Sweetheart BIGGBY Blast® Energy Drink (strawberry and dragon fruit topped with sweet foam)</li><li>Berry Chocolatey Creme Freeze (white chocolate, mocha, strawberries, mini chocolate chips)</li></ul>Featured TWIX® beverages, inspired by Salted Caramel TWIX®,&nbsp; include:<ul><li>Salted Caramel Latte and the Salted Mocha Caramel Latte topped with TWIX® (hot, iced, frozen)</li><li>Sweet Foam Salted Mocha Caramel Cold Brew topped with TWIX®</li><li>The TWIX® Fix Creme Freeze</li><li>Hot Chocolate, Cocoa Carmella, Salted Cocoa Carmella with TWIX® topping, Mint Hot Chocolate, White Hot Chocolate</li></ul>Seasonal food items also return, including the fan-favorite Sausage Cheddar Biscuit with honey and Chocolate Cake Pops.&nbsp;Guests can also enjoy seasonal promotions:<ul><li>Twice As Nice Tuesday: Double loyalty points every Tuesday on specialty beverage purchases for registered members.</li><li>National Hot Chocolate Day (Saturday, Jan. 31):&nbsp;Free 16 oz. hot chocolate with any specialty beverage purchase.</li><li>Don’t Fumble Your Monday (Monday, Feb. 9): Power through the Monday after the Big Game with a $2.99 hot or iced 16oz specialty drink.</li><li>Valentine’s Day (Saturday, Feb. 14):&nbsp;Buy one, get one free on any drink, any size.</li></ul>From the TWIX®-inspired Salted Caramel beverages and rich hot chocolate options to Red Velvet, Sweetheart BIGGBY Blast® and other adorable Valentine’s Day-inspired treats, BIGGBY® COFFEE delivers a variety of offerings to help guests celebrate winter, indulge for Valentine’s and start a caffeinated 2026.To find a BIGGBY® COFFEE location near you, visit&nbsp;<a href="http://www.biggby.com">www.BIGGBY.com</a>.About the BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests, and partnering with coffee producers who treat people well, respect the environment, and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.To learn more about franchising with BIGGBY® COFFEE, visit&nbsp;<a href="https://www.biggbyfranchising.com/">https://www.biggbyfranchising.com/</a>.

Biggby Coffee franchise, Valentine's Day, Biggby Coffee Twix collab

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EAST LANSING, Mich. —&nbsp;<a href="https://www.biggbyfranchising.com/">BIGGBY® COFFEE</a>, the 460-plus-unit high-energy coffee franchise, is kicking off 2026 with a limited-time partnership bringing together two fan favorites. From Jan. 2 through Feb. 25,&nbsp;<a href="https://1851franchise.com/biggbycoffee/info">BIGGBY®</a> will feature a salted caramel beverage lineup inspired by TWIX®, with all salted caramel drinks topped with a TWIX® cookie &amp; candy crumble.The seasonal return of salted caramel gets a new twist this winter, blending the rich, sweet-and-salty flavor profile inspired by Salted Caramel TWIX® into a variety of hot, iced and frozen beverages, delivering a dessert-inspired experience in a perfectly sippable format.Featured salted caramel beverages available include:<ul><li>Salted Caramel Latte with TWIX® topping</li><li>Salted Mocha Caramel Latte with TWIX® topping</li><li>Sweet Foam Salted Caramel Cold Brew with TWIX® topping</li><li>Sweet Foam Salted Mocha Caramel Cold Brew with TWIX® topping</li><li>Salted Cocoa Carmella with TWIX® topping</li><li>TWIX® Fix Creme Freeze</li></ul>In addition to the TWIX® collaboration, BIGGBY® is placing a strong seasonal focus on its hot chocolate lineup throughout early 2026 and found a way for TWIX® to be included, too. A delicious warm-up option for kids, teens and non-coffee drinkers alike, BIGGBY® Hot Chocolate is a comforting winter choice.&nbsp;Featured hot chocolate beverages available include:<ul><li>Hot Chocolate</li><li>Cocoa Carmella Hot Chocolate</li><li>Salted Cocoa Carmella Hot Chocolate with TWIX® topping</li><li>Mint Hot Chocolate</li><li>White Hot Chocolate</li></ul>BIGGBY® will also celebrate National Hot Chocolate Day with a limited-time promotion that will unite coffee drinkers and their non-caffeinated companions. On Saturday, Jan. 31, 2026, guests can enjoy a free 16 oz. Hot Chocolate with the purchase of any specialty beverage (offer valid on a 10 oz. as well).With the return of Salted Caramel flavors, a TWIX®-inspired topping and a renewed emphasis on Hot Chocolate, BIGGBY® COFFEE is offering guests more ways to sip a cold season staple and enjoy the winter season one cup at a time.To find a BIGGBY® COFFEE location near you, visit&nbsp;<a href="http://www.biggby.com">www.BIGGBY.com</a>.© 2026 Mars or AffiliatesAbout the BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests, and partnering with coffee producers who treat people well, respect the environment, and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.To learn more about franchising with BIGGBY® COFFEE, visit&nbsp;<a href="https://www.biggbyfranchising.com/">https://www.biggbyfranchising.com/</a>.

BIGGBY COFFEE Teams Up With TWIX for Limited-Time Salted Caramel Drinks

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BIGGBY® COFFEE Recognized on Forbes’ 2026 Best Customer Service List

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“It Shouldn’t Be This Hard” Podcast: BIGGBY Coffee’s Journey to 100% Regenerative Sourcing

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EAST LANSING, Mich. —&nbsp;<a href="https://www.biggbyfranchising.com/">BIGGBY® COFFEE</a>, the high-energy coffee franchise with over 460 locations nationwide, is proud to announce its inclusion in&nbsp;<a href="https://www.entrepreneur.com/franchise500">Entrepreneur’s prestigious Franchise 500® list</a> for 2026.&nbsp;<a href="https://1851franchise.com/biggbycoffee/info">BIGGBY® COFFEE</a> ranked at No. 201, up 11 spots from 2025. While the recognition highlights the continued growth of BIGGBY® COFFEE as a business, it also validates the strength of the brand’s people-first, values-aligned model.“The Franchise 500 is a recognition of the strength and innovation of the best franchises in the world,” said&nbsp;<a href="https://www.linkedin.com/in/mikejmcfall/">Michael McFall</a>, CEO of BIGGBY® COFFEE. “We’re honored to be included, and this is a clear confirmation of our thesis: that love-driven, people-first practices serve to make businesses stronger and more successful.”Now in its 47th year, Entrepreneur’s Franchise 500 is the world’s first and most comprehensive franchise ranking. Franchises are evaluated on key factors such as unit growth, financial strength and stability, brand power and operational support, with each franchise receiving a cumulative score based on analysis of more than 150 data points. Entrepreneur ranks the top 500 franchises in order of their overall score, providing prospective franchisees with a trusted resource for evaluating franchise opportunities.The brand’s rise in the rankings is supported by its continued growth and evolution throughout 2025. Much of this momentum reflects BIGGBY® COFFEE’s recent brand refresh, anchored by the tagline BIGGBY® Makes it Better, which reinforces the company’s focus on consistent quality, human connection and creating uplifting, everyday experiences for guests and franchise owners alike.In addition to its continued growth, BIGGBY® COFFEE remains focused on building a values-aligned franchise system that supports franchise owners, team members and the communities they serve, reinforcing a people-first approach to long-term success.To view BIGGBY® COFFEE’s full profile on Entrepreneur’s Franchise 500, visit:&nbsp;<a href="https://www.entrepreneur.com/franchises/directory/biggby-coffee/299698">https://www.entrepreneur.com/franchises/directory/biggby-coffee/299698</a>. Results are also featured in the January/February 2026 issue of Entrepreneur, available on newsstands.About The BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests and partnering with coffee producers who treat people well, respect the environment and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.&nbsp;

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BIGGBY® COFFEE Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2026

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The Secret to BIGGBY® COFFEE’s Impressive Franchise Growth? Love.

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