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While&nbsp;<a href="https://1851franchise.com/how-inflation-is-impacting-restaurant-buying-and-selling-2719264">inflationary pressures</a> and a&nbsp;<a href="https://1851franchise.com/franx-buying-a-franchise-during-a-recession-2719919">looming recession</a> might sound like the kiss of death for the retail industry, Black Friday sales actually hit record highs this year, according to the&nbsp;<a href="https://business.adobe.com/resources/holiday-shopping-report?utm_source=1851franchise.com&utm_medium=article&utm_campaign=black-friday-sales-exceed-9-billion-for-the-first-time-increased-brick-and-mortar-visits-suggest-upswing-for-the-retail-industry-2720503" target="_blank" rel="nofollow">Adobe Analytics’ holiday shopping report</a>. Coming in at $9.12 billion on Friday alone, sales were 2.3% higher than last year, with electronics, toys and apparel being the top choices among consumers.“The Thanksgiving holiday shopping weekend is a tradition treasured by many American families,” National Retail Federation (NRF) President and CEO Matthew Shay said in a&nbsp;<a href="https://nrf.com/media-center/press-releases/record-1967-million-consumers-shop-over-thanksgiving-holiday-weekend?utm_source=1851franchise.com&utm_medium=article&utm_campaign=black-friday-sales-exceed-9-billion-for-the-first-time-increased-brick-and-mortar-visits-suggest-upswing-for-the-retail-industry-2720503" target="_blank" rel="nofollow">statement</a>. “It is important to note that while some may claim that retail sales gains are the result of higher prices, they must acknowledge the historic growth in consumers who are shopping in-store and online during the long Thanksgiving holiday weekend and into Cyber Monday. It is consumer demand that is driving growth.”<figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=qXjac6D3UPU"><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DqXjac6D3UPU" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure>The future of the traditional retail industry has been uncertain in recent years due to&nbsp;<a href="https://1851franchise.com/how-covid-19-is-helping-e-commerce-evolve-2713163">the popularity of Amazon and e-commerce</a>, but it appears many shoppers were also eager to get out and shop this year. More than 122.7 million people visited brick-and-mortar stores over the weekend, up 17% from 2021, according to NRF. A majority (77%) of Saturday shoppers indicated they shopped specifically for Small Business Saturday. The retail traffic data analytics firm&nbsp;<a href="https://www.sensormatic.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=black-friday-sales-exceed-9-billion-for-the-first-time-increased-brick-and-mortar-visits-suggest-upswing-for-the-retail-industry-2720503" target="_blank" rel="nofollow">Sensormatic Solutions</a> also found traffic was up 4.7% year-over-year among non-mall outlets such as lifestyle centers, strip centers and standalone stores.&nbsp;And this year, while usual offenders like Walmart, Target, Kohls and Amazon were still the most-searched-for retailers online, smaller brands also saw a rise in e-commerce demand. Shopify, an e-commerce platform utilized by many franchise brands,&nbsp;<a href="https://news.shopify.com/cha-ching-shopify-merchants-break-black-friday-records-with-336-billion-in-sales-9apg81?utm_source=1851franchise.com&utm_medium=article&utm_campaign=black-friday-sales-exceed-9-billion-for-the-first-time-increased-brick-and-mortar-visits-suggest-upswing-for-the-retail-industry-2720503" target="_blank" rel="nofollow">reported</a> that its merchants also broke records this Black Friday with $3.36 billion in sales.&nbsp;"Black Friday/Cyber Monday has grown into a full-on shopping season,” Shopify president Harley Finkelstein said in a statement. “The weekend that started it all is still one of the biggest commerce events of the year, and our merchants have broken Black Friday sales records again.”Looking ahead,&nbsp;<a href="https://nrf.com/media-center/press-releases/nrf-predicts-healthy-holiday-sales-consumers-navigate-economic?utm_source=1851franchise.com&utm_medium=article&utm_campaign=black-friday-sales-exceed-9-billion-for-the-first-time-increased-brick-and-mortar-visits-suggest-upswing-for-the-retail-industry-2720503" target="_blank" rel="nofollow">The National Retail Federation</a> predicts that holiday sales will range between $942.6 and $960.4 billion, up to 8% higher than last year, with traditional brick-and-mortar store purchases expected to account for the majority of retail holiday spending.Related articles:<ul><li><a href="https://1851franchise.com/best-retail-franchises-to-buy-in-2021-2715355#stories">Best Retail Franchises To Buy in 2021</a></li><li><a href="https://1851franchise.com/10-emerging-retail-franchise-brands-that-are-about-to-take-off-2713901#stories">10 Emerging Retail Franchise Brands That Are About to Take Off</a></li><li><a href="https://1851franchise.com/top-10-retail-franchises-to-watch-in-2020-2711701#stories">Top 10 Retail Franchises To Watch in 2020</a> &nbsp;</li></ul>

Black Friday Sales Exceed $9 Billion for the First Time; Increased Brick-and-Mortar Visits Suggest Upswing for the Retail Industry

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The economy may be struggling, but that isn’t stopping American shoppers from hitting up their favorite stores this holiday season, both in-person and online.

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Black Friday Sales Exceed $9 Billion for the First Time; Increased Brick-and-Mortar Visits Suggest Upswing for the Retail Industry

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