bannerFranchisor Stories

Opening of Highly Anticipated New U.S. Flagship Store in Manhattan Continues Growth Momentum for BoConcept

Prime Location on New York City’s Famed Madison Avenue Just the Beginning for Major U.S. Expansion Plan in 2018 for Iconic Global Furniture Franchise

By 1851 Staff1851 Staff Contributions
SPONSORED 2:14PM 12/13/17

Take a walk down New York City’s famed Madison Avenue, and you’ll pass some of the world’s most progressive styles of clothing, furniture and home décor. It’s the place to spot the latest global design trends—and the world’s most influential designers.

BoConcept, the Danish-founded global retail furniture franchise, has already established itself at the forefront of modern furniture design through its expansive network of nearly 300 retail locations across 60 countries. But, the opening of its new global flagship location in the heart of Midtown Manhattan’s world-famous design district puts the brand on a new plateau.

The new location features BoConcept’s differentiated designs for both home and office, including elements from world-renowned designers like Oki Sato, Henrik Pedersen and Karim Rashid. It also continues the brand’s aggressive push for new market share across the U.S.

BoConcept has innovated in the global Scandinavian furniture revolution since its founding in 1952 and the brand’s arrival on the world stage of fashion and design in Manhattan further builds on dominance created in markets across Europe and Asia, opening the door for new multi-unit franchise partnerships in the competitive U.S. market.

“This new flagship location on Madison Avenue officially puts BoConcept at the pinnacle of progressive, urban furniture design on the world stage,” said Steen Knigge, Director of U.S. Marketing for BoConcept. “This store is in a prominent position to not only introduce the Danish design concept of home comfort and coziness known as ‘hygge’ to many more people from around the world but, more importantly, to reinforce BoConcept’s global commitment to creating modern design elements that elevate interior spaces to achieve their true potential. That opens the door to new, driven, entrepreneurial-minded franchisees finding out about the incredible opportunity BoConcept represents, and even further accelerating our growth in 2018.”

BoConcept’s 65-year history of progressive design will be showcased in the new Madison Avenue store, highlighting the brand’s mission to become the uncontested leader in progressive interior design across the U.S. through the creation of statement pieces that collectively customize design potential in a home. That approach has the brand focused on new growth opportunities outside of the Big Apple’s bright spotlight as well.

Through its franchise business model, BoConcept continues to further set itself apart in the industry. From store opening to design planning, visual merchandising and local marketing, franchisees have a true corporate partner in BoConcept. Franchisees also receive access to BoConcept University, an online education program designed to ensure rapid operational success.

The brand remains focused on partnering with driven, entrepreneurial-minded franchisees who are interested in sustainable multi-unit growth and is targeting sophisticated retail operators in additional key markets including Chicago, Houston, Austin, Dallas, San Diego, Phoenix, Salt Lake City, Nashville and Denver.

With an initial investment ranging from $450,000 to $650,000, strong unit level economics and growing consumer sentiment scores, BoConcept’s franchise opportunity is perfectly positioned to create opportunities for quick market penetration, customer attraction and retention.

“BoConcept’s innovations represent a seismic shift in interior design potential,” said BoConcept USA CEO Henrik Eriksen. “Showcasing those designs on the world stage in Manhattan will continue to write a new chapter in BoConcept’s success story in 2018 as we once again advance our standing as the global leader in modern furniture.”

*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.