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Growing a Franchise

Brandau: Can you really know me from my data?

Customer data and analytics likely are going to unlock a lot of smart marketing and development in franchising, but they aren’t going to empower brands to know everything. If you don’t believe me, just look at the top of my head right now. This past weekend, I walked in to a well-known franchise .....

By MARK BRANDAU
SPONSORED 10:10 AM • 09/16/14

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