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How Big is the QSR Chicken Wing Industry?
How Big is the QSR Chicken Wing Industry?

Chicken wing franchise units are set to outpace burgers and frozen yogurt.

It may seem like everyone is in the chicken wing business and there is good reason. According to FranData research analyst Kate Zhang, chicken wing franchise units have grown at an average of 4.1 percent a year since 2008, outpacing burgers and frozen yogurt -- and the fast food industry as a whole.

Chicken wings were once discarded with the rest of the chicken but today it is a wildly popular multi-billion dollar industry with no signs of abating. The wing has become the second most popular meat dish outpacing hot dogs by 65 percent, according to Nielsen research. In 2014 on Super Bowl Sunday alone, 1.25 billion wing segments were consumed. The National Chicken Council estimates that overall in 2014 more than 13.5 billion chicken wings, more than three billion pounds, have been marketed as wings. All of these things make a sports themed casual dining – like Buffalo Wings & Rings - secure, stable, profitable and positioned for the long haul.

“We just had our best year in 30 years and there are no signs of letting up,” said Philip Schram, Executive Vice Presidents of Franchise Development. “Buffalo Wings & Rings is ‘the’ family dining restaurant. One-third of our business is wings, with burgers in a close second. We are in the wing category but we are on the club level. It’s a niche where we are almost alone and it’s a great niche to be in.“

On the heels of 32 quarters of positive same store sales growth, Buffalo Wings & Rings is poised to take over as the No 2 leader in this space. In doing so, the brand has plans to expand aggressively in the market place. Single, multi-unit and area developer opportunities are available.

“We plan to open one new restaurant a month in 2015, with a goal of adding 50 restaurants nationwide over the next 5 years,” added Schram.

In an industry that is poised for continuous growth, Buffalo Wings & Rings stands out. The brand cuts through the noise in the sports dining and wing world with a powerful combination of fresh food, a welcoming atmosphere and one of the most stable and experienced operating teams in the United States.

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