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<h3>Start With the Big Picture</h3>Every restaurant is different. A fast-casual franchise might prioritize boosting foot traffic, while a fine dining concept could focus on brand storytelling and cultivating a loyal following. Some common overarching goals include:<ul><li>Increasing brand awareness</li><li>Driving traffic to your location or website</li><li>Promoting new menu items or limited-time offers</li><li>Building a community around your restaurant</li><li>Recruiting new staff</li><li>Generating positive reviews and user-generated content</li></ul>Understanding your business priorities will help you narrow in on what you need social media to do.

Building Out an Effective Social Media Strategy for Your Restaurant — Defining Your Goals: What Do You Want to Achieve?

1851 Franchise

Before posting, sharing or engaging, it’s essential to know what you want your social media strategy to accomplish and how success will be measured.

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Building Out an Effective Social Media Strategy for Your Restaurant — Defining Your Goals: What Do You Want to Achieve?

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