1851

<a href="https://franchising.bk.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-is-ready-to-sizzle-with-new-restaurant-design-models-2724053" target="_blank" rel="nofollow">Burger King</a>, the popular fast-casual burger franchise with more than 18,000 units worldwide, has officially unveiled the next phase of its “Reclaim the Flame” marketing initiative, meant to boost sales and profitability for franchisees.Earlier this month,<a href="https://1851franchise.com/franchise-deep-dive-burger-king-franchise-costs-fees-profit-and-data-2720751#stories">&nbsp;Burger King</a> revealed new restaurant designs, dubbed the “Sizzle” prototypes, that include additional drive-thru lanes, a walk-up window for customers on foot and an overall smaller design.<a href="https://www.linkedin.com/in/tom-curtis-43646018/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-is-ready-to-sizzle-with-new-restaurant-design-models-2724053" target="_blank" rel="nofollow">&nbsp;Tom Curtis</a>, the president of Burger King of North America, described the designs as warm and inviting and told<a href="https://www.qsrmagazine.com/operations/fast-food/step-inside-burger-kings-sizzle-restaurant-of-the-future/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-is-ready-to-sizzle-with-new-restaurant-design-models-2724053" target="_blank" rel="nofollow">&nbsp;QSR Magazine</a> that the prototypes are meant to enhance the digital ordering experience and aim to simplify the workspace for employees.<figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=qDBVpoIGOCw"><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DqDBVpoIGOCw" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure>The prototypes come in three different layouts that have the capacity to seat 40, 60 or 80 people respectively. As of October 2023, there are only two of the chain’s new prototypes built. They can be found in Marion, North Carolina and Las Vegas, Nevada. But Curtis said he expects more franchisees to jump on board as the word spreads about the success of these prototypes.“I think, in general, this is not going to be a push for us with the franchisee because it’s a cost parity and because it’s warm and inviting and because it’s operationally friendly,” Curtis told QSR. While there are only two open locations so far, he believes the brand has the potential to open 14 new “Sizzle” locations by the end of 2023.Burger King’s “Reclaim the Flame” initiative was<a href="https://www.prnewswire.com/news-releases/burger-king-announces-reclaim-the-flame-plan-to-accelerate-growth-in-the-us-301621350.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-is-ready-to-sizzle-with-new-restaurant-design-models-2724053" target="_blank" rel="nofollow">&nbsp;announced last year</a> as a way to accelerate growth in the U.S. after the brand struggled with slow sales and weak profitability, which has resulted in<a href="https://www.restaurantbusinessonline.com/financing/big-burger-king-franchisee-declares-bankruptcy?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-is-ready-to-sizzle-with-new-restaurant-design-models-2724053#:~:text=TOMS%20King%20Holdings%2C%20a%2090-unit%20Burger%20King%20operator,and%20making%20it%20unable%20to%20pay%20its%20debt." target="_blank" rel="nofollow">&nbsp;bankruptcies</a> and<a href="https://www.today.com/food/restaurants/burger-king-close-400-stores-year-rcna82994?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-is-ready-to-sizzle-with-new-restaurant-design-models-2724053" target="_blank" rel="nofollow">&nbsp;large-scale closures</a>. As part of that program, Burger King invested over $400 million into marketing and advertising efforts, new restaurant technology, kitchen equipment, remodels, and relocations. Some of the most recognizable elements of the marketing campaign include the new slogan, which changed from “Have it Your Way” to “<a href="https://news.bk.com/blog-posts/burger-king-r-unveils-new-campaign-and-modernized-brand-tagline-you-rule-tm?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-is-ready-to-sizzle-with-new-restaurant-design-models-2724053" target="_blank" rel="nofollow">You Rule</a>” and the incredibly popular “Whopper Whopper” commercial jingle.<figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=9cPxh2DikIA"><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D9cPxh2DikIA" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure>As<a href="https://www.restaurantbusinessonline.com/financing/burger-kings-revitalization-enters-new-chapter?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-is-ready-to-sizzle-with-new-restaurant-design-models-2724053" target="_blank" rel="nofollow">&nbsp;Restaurant Business</a> noted, the initiative has already proven successful for Burger King, which has seen same-store sales increase for each of the past five quarters and is showing signs of improved franchise profitability. In fact, as a result of the program, Burger King reported Quarter 2 same-store sales growth of 8.2% in the U.S., which followed 8.7% growth in Q1.“We’ve moved sales back in the right direction, but we’ve already started to move franchise profitability meaningfully higher,”<a href="https://www.cnbc.com/2023/06/23/burger-king-parent-says-turnaround-is-improving-franchisee-profits.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-is-ready-to-sizzle-with-new-restaurant-design-models-2724053" target="_blank" rel="nofollow">&nbsp;said Josh Kobza</a>, CEO of Burger King parent company Restaurant Brands International.The improved sales figures have also impressed investors, with<a href="https://www.cnbc.com/2023/06/23/burger-king-parent-says-turnaround-is-improving-franchisee-profits.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-is-ready-to-sizzle-with-new-restaurant-design-models-2724053" target="_blank" rel="nofollow">&nbsp;CNBC</a> reporting that shares of Restaurant Brands International have risen 16% this year alone, bringing the company’s market value up to $23.5 billion.&nbsp;&nbsp;While Burger King’s “Reclaim the Flame” initiative is still in the midst of its implementation, the campaign has clearly marked a significant turning point for the burger franchise. By introducing innovative changes to its marketing and physical locations, the brand has positioned itself for a potentially successful future.&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;

Burger King Is Ready to ‘Sizzle’ With New Restaurant Design Models

1851 Franchise

After a sluggish few years and several large-scale closures, Burger King’s “Reclaim the Flame” marketing initiative seems to be having a positive impact on the success of the brand.

burger-king-is-ready-to-sizzle-with-new-restaurant-design-models

HomeTeam Inspection Service

Photo of four HomeTeam Inspection Service team members inspecting exterior of home

How HomeTeam’s Ancillary Services Turn a Single Sale Into Steady, Long-Term Revenue

ancillary-services-revenue

Sola Salons

Photo of interior of Sola Salons location

Why a Supercuts Area Developer Bet Big on Sola Salons

why-a-supercuts-area-developer-bet-big-on-sola-salons

Comfort Keepers

Comfort Keepers Named a Top Recession-Resistant and Most Profitable Franchise 

Comfort Keepers Named a Top Recession-Resistant and Most Profitable Franchise for 2025 by Franchise Business Review

comfort-keepers-top-recession-resistant-most-profitable-2025

Fitness Premier

Don't Go It Alone: Fitness Premier's Support System for Franchise Owners

own-a-fitness-premier-franchise-system-support

Paris Baguette Canada

photo of Paris Baguette coffee cup with pastry plate in the background

Area Developer Partnerships Drive International Growth for Paris Baguette

area-developers-international-growth

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Round Table Pizza Franchisees Take FAT Brands to Court Over Marketing Fund Mismanagement

round-table-pizza-franchisees-take-fat-brands-to-court-over-marketing-fund-mismanagement

FAT Brands Nears Bankruptcy as Creditors Demand Repayment of $1.3 Billion Debt

fat-brands-nears-bankruptcy-as-creditors-demand-repayment-of-13-billion-debt

Callaway Sells Majority Stake in Topgolf to Private Equity for $770 Million

callaway-sells-majority-stake-in-topgolf-to-private-equity-for-770-million

Keith Sizemore headshot, Radiance Holdings

Radiance Holdings Names Keith Sizemore Chief Development Officer

keith-sizemore-radiance-holdings-cdo

Jobseekers Are Flocking to “Unglamorous” Jobs — And Home Service Franchises Could Benefit

Jobseekers Are Flocking to “Unglamorous” Jobs — And Home Service Franchises Could Be Poised To Benefit

jobseekers-shift-boosts-home-service-franchises

AI-related job cuts, October U.S. job cuts, American job cut record

AI-Fueled Layoffs Reshape the U.S. Job Market — And Highlight Franchising’s Resilience

ai-job-cuts-franchising-path-forward

Paris Baguette Welcomes Zac Sulma as New Chief Operating Officer

new-coo-zac-sulma

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2025

top-pet-boarding-daycare-franchises

1851 Franchisee Spotlight graphic with photo of Eli Cohen, Layne's Chicken Fingers logo

C5 Restaurants Grows its Texas Footprint with 40 Layne’s Chicken Fingers Locations Planned Statewide

eli-cohen-laynes-chicken-fingers-texas

Burger King Is Ready to ‘Sizzle’ With New Restaurant Design Models

MORE STORIES LIKE THIS