1851

<a href="https://franchising.bk.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-is-ready-to-sizzle-with-new-restaurant-design-models-2724053" target="_blank" rel="nofollow">Burger King</a>, the popular fast-casual burger franchise with more than 18,000 units worldwide, has officially unveiled the next phase of its “Reclaim the Flame” marketing initiative, meant to boost sales and profitability for franchisees.Earlier this month,<a href="https://1851franchise.com/franchise-deep-dive-burger-king-franchise-costs-fees-profit-and-data-2720751#stories">&nbsp;Burger King</a> revealed new restaurant designs, dubbed the “Sizzle” prototypes, that include additional drive-thru lanes, a walk-up window for customers on foot and an overall smaller design.<a href="https://www.linkedin.com/in/tom-curtis-43646018/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-is-ready-to-sizzle-with-new-restaurant-design-models-2724053" target="_blank" rel="nofollow">&nbsp;Tom Curtis</a>, the president of Burger King of North America, described the designs as warm and inviting and told<a href="https://www.qsrmagazine.com/operations/fast-food/step-inside-burger-kings-sizzle-restaurant-of-the-future/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-is-ready-to-sizzle-with-new-restaurant-design-models-2724053" target="_blank" rel="nofollow">&nbsp;QSR Magazine</a> that the prototypes are meant to enhance the digital ordering experience and aim to simplify the workspace for employees.<figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=qDBVpoIGOCw"><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DqDBVpoIGOCw" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure>The prototypes come in three different layouts that have the capacity to seat 40, 60 or 80 people respectively. As of October 2023, there are only two of the chain’s new prototypes built. They can be found in Marion, North Carolina and Las Vegas, Nevada. But Curtis said he expects more franchisees to jump on board as the word spreads about the success of these prototypes.“I think, in general, this is not going to be a push for us with the franchisee because it’s a cost parity and because it’s warm and inviting and because it’s operationally friendly,” Curtis told QSR. While there are only two open locations so far, he believes the brand has the potential to open 14 new “Sizzle” locations by the end of 2023.Burger King’s “Reclaim the Flame” initiative was<a href="https://www.prnewswire.com/news-releases/burger-king-announces-reclaim-the-flame-plan-to-accelerate-growth-in-the-us-301621350.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-is-ready-to-sizzle-with-new-restaurant-design-models-2724053" target="_blank" rel="nofollow">&nbsp;announced last year</a> as a way to accelerate growth in the U.S. after the brand struggled with slow sales and weak profitability, which has resulted in<a href="https://www.restaurantbusinessonline.com/financing/big-burger-king-franchisee-declares-bankruptcy?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-is-ready-to-sizzle-with-new-restaurant-design-models-2724053#:~:text=TOMS%20King%20Holdings%2C%20a%2090-unit%20Burger%20King%20operator,and%20making%20it%20unable%20to%20pay%20its%20debt." target="_blank" rel="nofollow">&nbsp;bankruptcies</a> and<a href="https://www.today.com/food/restaurants/burger-king-close-400-stores-year-rcna82994?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-is-ready-to-sizzle-with-new-restaurant-design-models-2724053" target="_blank" rel="nofollow">&nbsp;large-scale closures</a>. As part of that program, Burger King invested over $400 million into marketing and advertising efforts, new restaurant technology, kitchen equipment, remodels, and relocations. Some of the most recognizable elements of the marketing campaign include the new slogan, which changed from “Have it Your Way” to “<a href="https://news.bk.com/blog-posts/burger-king-r-unveils-new-campaign-and-modernized-brand-tagline-you-rule-tm?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-is-ready-to-sizzle-with-new-restaurant-design-models-2724053" target="_blank" rel="nofollow">You Rule</a>” and the incredibly popular “Whopper Whopper” commercial jingle.<figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=9cPxh2DikIA"><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D9cPxh2DikIA" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure>As<a href="https://www.restaurantbusinessonline.com/financing/burger-kings-revitalization-enters-new-chapter?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-is-ready-to-sizzle-with-new-restaurant-design-models-2724053" target="_blank" rel="nofollow">&nbsp;Restaurant Business</a> noted, the initiative has already proven successful for Burger King, which has seen same-store sales increase for each of the past five quarters and is showing signs of improved franchise profitability. In fact, as a result of the program, Burger King reported Quarter 2 same-store sales growth of 8.2% in the U.S., which followed 8.7% growth in Q1.“We’ve moved sales back in the right direction, but we’ve already started to move franchise profitability meaningfully higher,”<a href="https://www.cnbc.com/2023/06/23/burger-king-parent-says-turnaround-is-improving-franchisee-profits.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-is-ready-to-sizzle-with-new-restaurant-design-models-2724053" target="_blank" rel="nofollow">&nbsp;said Josh Kobza</a>, CEO of Burger King parent company Restaurant Brands International.The improved sales figures have also impressed investors, with<a href="https://www.cnbc.com/2023/06/23/burger-king-parent-says-turnaround-is-improving-franchisee-profits.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-is-ready-to-sizzle-with-new-restaurant-design-models-2724053" target="_blank" rel="nofollow">&nbsp;CNBC</a> reporting that shares of Restaurant Brands International have risen 16% this year alone, bringing the company’s market value up to $23.5 billion.&nbsp;&nbsp;While Burger King’s “Reclaim the Flame” initiative is still in the midst of its implementation, the campaign has clearly marked a significant turning point for the burger franchise. By introducing innovative changes to its marketing and physical locations, the brand has positioned itself for a potentially successful future.&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;

Burger King Is Ready to ‘Sizzle’ With New Restaurant Design Models

1851 Franchise

After a sluggish few years and several large-scale closures, Burger King’s “Reclaim the Flame” marketing initiative seems to be having a positive impact on the success of the brand.

burger-king-is-ready-to-sizzle-with-new-restaurant-design-models

Lawn Doctor

Happinest-Lawn-Doctor-Franchisee-Ralph-Valle-Profile-Jacksonville-FL-June-2025

From Near-Quit to 7 Figures: Success With Lawn Doctor in Jacksonville, Florida

lawn-doctor-franchise-success-jacksonville

Atomic Wings

Atomic Wings Debuts in Metro East With Fairview Heights Grand Opening

atomic-wings-debuts-in-metro-east-with-fairview-heights-grand-opening

Pet Wants

Pet Wants Shares Expert Tips on Cleaning Pet Gear Safely in the Dishwasher

pet-wants-shares-expert-tips-on-cleaning-pet-gear-safely-in-the-dishwasher

Griswold

Griswold in Andover, Minnesota, Connects Students and Seniors Through Pen Pal Program

griswold-in-andover-minnesota-connects-students-and-seniors-through-pen-pal-program

HomeTeam Inspection Service

Photo of HomeTeam Inspection Service franchisee Max Moarefdoust

Corporate Employee Turned Owner Illustrates the Power of the HomeTeam Model

max-moarefdoust-hometeam-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

Burger King Is Ready to ‘Sizzle’ With New Restaurant Design Models

MORE STORIES LIKE THIS