Caring Transitions

At a time when more women are pursuing business ownership as a pathway to flexibility, fulfillment and financial independence,&nbsp;<a href="https://www.caringtransitionsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=celebrating-womens-history-month-the-women-of-caring-transitions-leading-with-purpose-2731925" target="_blank" rel="nofollow">Caring Transitions</a> stands out as a franchise where women consistently excel. Built around senior relocation, downsizing and estate sales, the brand’s mission-driven model naturally attracts women who want to build profitable businesses rooted in compassion, service and community impact.<h2>From Health Care to Heart-Led Entrepreneurship</h2>For&nbsp;<a href="https://www.linkedin.com/in/dershie-kurtz-1b77792ab?utm_source=1851franchise.com&utm_medium=article&utm_campaign=celebrating-womens-history-month-the-women-of-caring-transitions-leading-with-purpose-2731925" target="_blank" rel="nofollow">Dershie Kurtz</a>, franchise owner of&nbsp;<a href="https://www.caringtransitions.com/locations/boerne-fredericksburg-kerrville?utm_source=1851franchise.com&utm_medium=article&utm_campaign=celebrating-womens-history-month-the-women-of-caring-transitions-leading-with-purpose-2731925" target="_blank" rel="nofollow">Caring Transitions of Boerne, Fredericksburg and Kerrville</a>, the move into franchising was grounded in decades of service.“I am a physical therapist, so I’m used to working with seniors,” Kurtz said. “We owned a pediatric home health company and did that for about 10 years, which is where I got my business experience from.”After selling that company at the end of 2019, Kurtz initially stepped into retirement — but not for long. When she discovered&nbsp;<a href="https://1851franchise.com/caringtransitions/info">Caring Transitions</a> through a friend’s franchise, she immediately felt aligned with the brand’s purpose.“I loved seeing her work with seniors and helping them move,” Kurtz said. “I loved the brand. I loved the people. Everyone seems to be in it for the right reasons.”She launched her franchise in late 2022 and hasn’t looked back. “We started with our first house and really haven’t stopped since then,” she said. “We go from one house to the next. Sometimes we have two auctions up at one time.”For many women entrepreneurs, one of the biggest barriers to launching a business is the fear of doing it alone. Caring Transitions’ franchise model directly addresses that concern.“This has been a very supportive environment,” Kurtz said. “We have business coaches that we can call on anytime we need help, which is very helpful. Also, connecting with other owners is very helpful.”She especially values&nbsp;<a href="https://1851franchise.com/caringtransitions/why-franchising-with-caring-transitions-is-a-smart-investment-for-entrepreneurs-2731027">the peer-to-peer connections within the network</a>. “Sometimes I’ll gravitate to other women who are trying to run the business themselves,” she said. “We can talk and hash those things out together.”Unlike her previous independent business, where she built everything from the ground up, franchising offered a different experience. “I never felt like there wasn’t somebody I could call to help solve the issue,” she said.Her advice to other women considering the leap into business ownership is simple and direct:“Don’t be afraid to take the leap,” Kurtz said. “You put in a lot of hours, but you are helping people so it is very rewarding. If you follow the steps, you are going to be successful at it. Anytime new people come on board, all of the franchisees try to help each other out.”<h2>Designing a Business Around Relationships</h2>For&nbsp;<a href="https://www.linkedin.com/in/alissa-agnoli-51780319?utm_source=1851franchise.com&utm_medium=article&utm_campaign=celebrating-womens-history-month-the-women-of-caring-transitions-leading-with-purpose-2731925" target="_blank" rel="nofollow">Alissa Agnoli</a>, owner of&nbsp;<a href="https://www.caringtransitions.com/locations/oaklandmacomb-mi?utm_source=1851franchise.com&utm_medium=article&utm_campaign=celebrating-womens-history-month-the-women-of-caring-transitions-leading-with-purpose-2731925" target="_blank" rel="nofollow">Caring Transitions of Oakland Macomb</a>, the path to franchise ownership was shaped by a career rooted in relationships and empathy. “I spent about 20 years working as a residential interior designer, but I also worked with seniors and studied senior-specific design,” Agnoli said. “I always had a passion for it.”After transitioning into marketing for a real estate team, she found herself working closely with people navigating moves and downsizing — and partnering with a local Caring Transitions franchisee.“When that franchise sold, we wanted to still be able to service the clients in the same way,” she said. “One of our business partners and I realized our brand was really missing the full range of services that Caring Transitions offers.”In 2022, she made the decision to bring the brand back to her market. “Caring Transitions really embodies everything that I want to follow in my own business,” Agnoli said. “We are very relationship-oriented. The services that we offer genuinely make a difference.”For Agnoli, the alignment was deeply personal. “It really aligned with my beliefs as an empath and a giver,” she said. “We are a very big problem solver in helping clients navigate their issues. Helping them solve their problems and their stressors is why we went with Caring Transitions.”Caring Transitions’ model — combining relocation services, downsizing support and online estate auctions — creates&nbsp;<a href="https://1851franchise.com/caringtransitions/how-franchisees-can-tap-into-the-rising-trend-of-estate-sales-with-ctbids-2728327">multiple revenue streams</a> within a single, mission-driven business. But what truly differentiates the brand is the culture.For Agnoli, fulfillment is central to the equation. “For me, it’s all about finding what fills your cup,” she said. “You have to be happy when you are working every day and running a business. You have to find something that makes a difference and makes you feel like you accomplished what you wanted.”<h2>A Franchise Where Women Thrive</h2>As Women’s History Month celebrates the trailblazers of the past, Caring Transitions highlights the women building the future — women who left corporate careers for more meaningful work, women who built businesses aligned with their values and women who are creating local impact through compassionate service.“It’s all about helping people,” Kurtz said. “This business has been such a blessing — a way to use my experience and passion to really make a difference in people’s lives.”Some days are joyful — meeting new clients and celebrating fresh starts. Others are emotional — helping families who have lost a loved one. But for many women franchisees, that meaningful work is exactly the point.“It’s all about finding the right company and the right business to be able to grow as a woman in business,” Agnoli said. “Caring Transitions is a perfect fit.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/caringtransitions/info">https://1851franchise.com/caringtransitions/info</a>.

Women's History Month: Female Franchise Owners at Caring Transitions

1851 Franchise

In honor of Women’s History Month, Caring Transitions is celebrating the women who are redefining what modern entrepreneurship looks like.

This brand page has been paid for by CARING TRANSITIONS. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Celebrating Women’s History Month: The Women of Caring Transitions Leading With Purpose

celebrating-womens-history-month-the-women-of-caring-transitions-leading-with-purpose

FRANCHISE INFORMATION

Own a Caring Transitions Franchise

Making a Career Change

Scaling with Purpose

Why Now

Learn

Visit Website

CARING TRANSITIONS

Facebook

LinkedIn

Twitter

YouTube

SOCIAL MEDIA

Why Couples Are Choosing to Own a Caring Transitions Franchise Together

Why Franchising With Caring Transitions Is a Smart Investment for Entrepreneurs

Caring Transitions Closes Out Record-Breaking 2025 With Over 400 Locations, Continued Growth and Vision for 2026

CARING TRANSITIONS MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT CARING TRANSITIONS

CONTACT CARING TRANSITIONS

facebook

twitter

linkedin

youtube

First Name

Last Name

Email

Phone

State Of Interest

City

State / Province

Country

Do you have over $50k to invest in your business?

For many entrepreneurs exploring franchise ownership, one of the biggest questions is simple: What does the day-to-day actually look like?At&nbsp;<a href="https://www.caringtransitionsfranchise.com/">Caring Transitions</a>, the answer is anything but routine. It’s a blend of business ownership, team leadership and deeply meaningful client work, all wrapped into days that are fast-paced and constantly evolving.For franchise owners&nbsp;<a href="https://www.linkedin.com/in/carrie-dueck-4b7060151">Carrie</a> and&nbsp;<a href="https://www.linkedin.com/in/alan-dueck-958467344">Alan Dueck</a>, no two days are exactly alike. “What originally led me to Caring Transitions was caring for my mom, who had dementia,” Carrie said. “It really opened up a world that I wasn’t aware of, which was senior care and everything you need to know and do when caring for an older loved one.”That experience shaped their perspective and ultimately their decision to become business owners.“When we started caring for her mom, we really saw the need that existed for families taking care of their older parents,” Alan said. “Seeing that need and seeing the opportunity to improve things was very exciting.”That combination of personal experience and professional skill set created a clear path forward.“Let’s do this through our own business so we can make a bigger impact,” Alan said. “It's been a great journey so far.” Through their experience, a clear picture emerges of what it takes and what it means to run a&nbsp;<a href="https://1851franchise.com/caringtransitions/info">Caring Transitions</a> business.<h2>Starting the Day With Strategy and Purpose</h2>Before the first client meeting or job site visit, the day begins with planning.“The first hour of the day, even before meeting with anyone, is spent on planning and strategizing,” Alan said. “Because we are a married couple in business together, we also have these conversations throughout the day.”That early focus on priorities sets the tone for everything that follows. As business owners, the Duecks are constantly balancing immediate client needs with long-term growth.“We try to fit in big-picture goals anywhere we can,” Alan said. “But it’s not uncommon for urgent needs to come up that we need to take care of.”That balance between working in the business and on the business is a defining part of the Caring Transitions ownership experience.<h2>Building Relationships in the Community</h2>A large part of any Caring Transitions franchise owner’s day is dedicated to building connections.“Most recently, this morning, I met with a referral real estate agent to develop a connection,” Carrie said. “We are always increasing our referral partner connections and deepening those relationships because we want to build strong relationships.”These partnerships with real estate agents, senior living communities and other local professionals are often the foundation of a franchisee’s growth. They create a steady pipeline of families who need help navigating major life transitions.<h2>Managing Operations and Leading a Team</h2>From there, the day quickly shifts into operations. “I’m going to go check on my team, who is at the warehouse producing an auction, do some auction editing and make sure it is ready to go live,” Carrie said.Caring Transitions franchisees oversee a wide range of services, from&nbsp;<a href="https://1851franchise.com/caringtransitions/how-franchisees-can-tap-into-the-rising-trend-of-estate-sales-with-ctbids-2728327">online estate auctions</a> to&nbsp;<a href="https://1851franchise.com/caringtransitions/caring-transitions-a-recession-resistant-franchise-opportunity-for-entrepreneurs-2730712">full-home cleanouts and relocations</a>. That means managing logistics, ensuring quality and keeping multiple moving pieces aligned.“After that, we will make sure that everything is in place to do the shipping from the last auction,” Carrie said.Behind the scenes, there is constant coordination, making sure teams are where they need to be, projects stay on track and clients receive a seamless experience. At its core, this is a leadership role. Franchise owners are not just completing tasks; they are building and guiding teams that deliver those services every day.<h2>Meeting With Families and Delivering Service</h2>While operations and strategy are critical,&nbsp;<a href="https://1851franchise.com/caringtransitions/why-couples-are-choosing-to-own-a-caring-transitions-franchise-together-2731586">the heart of the business lies in client interactions</a>.“From there, I’ll go meet with a client today and do her rightsizing,” Carrie said. “Meaning we will walk through her current home and decide what she will do to her new home, which we will move her to on Friday.”These meetings are often deeply personal. Families are navigating major life transitions — downsizing, relocating or moving into senior communities — and they&nbsp;<a href="https://1851franchise.com/caringtransitions/how-caring-transitions-supports-adult-children-in-managing-their-parents-moves-2728833">rely on Caring Transitions to guide them through the process</a>.“After that, I have a consultation with another client who is 96 and decided that now is a good time to move to a senior community so she doesn’t have to cook and clean anymore,” Carrie said. “We’ll meet with her and her son and go from there.”For many franchisees, this is the most meaningful part of the day: helping families make decisions, reduce stress and move forward with confidence.<h2>More Than a Business</h2>At Caring Transitions, a “day in the life” is about more than tasks and schedules. It’s about impact.For franchise owners like the Duecks, each day represents an opportunity to serve families during some of the most important moments of their lives, while also building a business that can grow, scale and create lasting value.That combination of&nbsp;<a href="https://1851franchise.com/caringtransitions/why-caring-transitions-franchise-stands-out-2727831">meaningful work paired with entrepreneurial opportunity</a> is what defines the Caring Transitions franchise model.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/caringtransitions/info">https://1851franchise.com/caringtransitions/info</a>.

Carrie and Alan Dueck’s workdays move from planning and referral-building to client visits, estate auctions and hands-on support for families.

A Day in the Life of a Caring Transitions Franchise Owner

a-day-in-the-life-of-a-caring-transitions-franchise-owner

For many aspiring franchise owners, the first few months after signing an agreement can feel like the biggest unknown. What happens between becoming a franchisee and launching a fully operational business?&nbsp;At&nbsp;<a href="https://www.caringtransitionsfranchise.com/">Caring Transitions</a>, the onboarding process is designed to remove that uncertainty, guiding new owners through a structured ramp-up period that blends training, operational preparation and early client acquisition.<h2>Days 1-30: Training, Strategic Start and Building the Foundation</h2>The first month focuses heavily on training and preparation. New franchisees complete onboarding programs designed to teach the&nbsp;<a href="https://1851franchise.com/caringtransitions/info">Caring Transitions</a> service model, including downsizing services, relocation support, estate sales and online auctions through the brand’s&nbsp;<a href="https://1851franchise.com/caringtransitions/how-franchisees-can-tap-into-the-rising-trend-of-estate-sales-with-ctbids-2728327">proprietary CTBids platform</a>.This period also introduces franchisees to the brand’s Strategic Start framework — a structured approach to launching a new location. Strategic Start helps owners establish the operational and marketing foundation they need before serving their first clients. That includes everything from understanding pricing and job workflows to learning how to market services locally. For franchisees like&nbsp;<a href="https://www.linkedin.com/in/petelankarge">Pete Lankarge</a> in&nbsp;<a href="https://www.caringtransitions.com/locations/newport-ri">Newport, Rhode Island</a>, the structured support system made it possible to hit the ground running.“What was great from the perspective of the Caring Transitions corporate team was that they provided so much guidance to be properly launched and let us hit the ground running,” Lankarge said.Equally important during this phase is building the initial team and tools required to operate efficiently. Caring Transitions provides franchisees with resources that simplify hiring and workforce management.For Lankarge, one of those tools helped him quickly assemble a team capable of handling early jobs. “For example, we have a partnership with a company called&nbsp;<a href="https://www.jazzhr.com/">JazzHR</a>,” he said. “That is how most of our employees have come in. That is one example of how we found staff members, which is how we were able to pull off the jobs that we had.”With operational systems in place and hiring underway, franchisees spend the latter part of the first month preparing for their initial marketing efforts.<h2>Days 30-60: Building Community Connections and Generating Leads</h2>Once the operational foundation is in place, the focus shifts to generating awareness in the local market. Caring Transitions businesses are deeply rooted in their communities, so relationship-building is critical to early growth.New franchisees begin connecting with local organizations, senior living communities, real estate professionals and other referral partners who often encounter families navigating downsizing or relocation decisions.“I went out and quickly joined the Newport Chamber of Commerce,” Lankarge said. “A couple of our jobs have come from that group in particular. The networking and generating word-of-mouth buzz was a big piece of that. Just helping get the word out.”Corporate support also helps franchisees amplify those efforts through established partnerships and brand credibility. “That is a big benefit of the franchise model,” Lankarge said. “You are not by yourself. It makes it much easier as a start-up entrepreneur.”For franchisees operating in markets where Caring Transitions already has a presence, referral pipelines may develop even more quickly.<a href="https://www.linkedin.com/in/jamie-lee-davis-540004155/">Jamie Davis</a>, owner of&nbsp;<a href="https://www.caringtransitionsofgilbertaz.com/">Caring Transitions of South Gilbert, Arizona</a>, quickly found that community relationships played a major role in her early growth.“We have a lot of retirees here, and those communities are very ingrained in what we do,” Davis said. “I have gotten a lot of my work from referrals - I have a few clients who have recommended me to their neighbors or their friends. It’s nice that my clients are so happy that they feel comfortable sharing.”<h2>Days 60-90: Landing First Clients and Learning in the Field</h2>By the third month, many franchisees are actively serving their first clients. Those early projects often become the most valuable learning experiences as owners put their training into practice and refine their operational systems.For Lankarge, the momentum started quickly after his initial team orientation. “We were fortunate to land a very large client two weeks after training,” he said. “Immediately, we got to have the whole team dive in.”The project became an immersive training opportunity for his team. “From that one client, we had a massive home cleanout and ran three separate estate sales from it,” he said. “It launched us to train the team in the field, essentially.”Those early jobs also demonstrate&nbsp;<a href="https://1851franchise.com/caringtransitions/10-reasons-why-caring-transitions-stands-out-among-other-franchises-2727831">the scale and variety of work Caring Transitions franchisees handle</a>. “The project itself was very meaningful - it was a Navy veteran who passed away,” Lankarge said. “They had a lifetime of collecting and a lot of really cool antiques, designer clothing, jewelry and artwork.”For many new owners, the first few months reveal how quickly the business can grow once systems and referrals are in place. “Once we got that big client, I saw why we needed staff assistance,” Lankarge said. “I was able to be the team lead on the project in the field, but the vision down the road is to have others in place who can run the projects.”<h2>Building Systems for Long-Term Growth</h2>As operations ramp up, franchisees begin refining their approach to staffing, marketing and project management. Davis, who opened her Caring Transitions business in July 2025, quickly expanded her team to support growing demand.“I started out with two employees and I now have seven employees,” she said. “I have a business development rep that is connecting with the community, and I also have a social media manager that I brought in part-time. I am also hiring three more people soon.”For Davis, the ability to adapt has been one of the biggest advantages of the franchise model. “A lot of franchises are very cookie-cutter,” she said. “What I like about Caring Transitions is that they have given me tools but really allowed me to adapt them to my strengths and how I want to use the tools.”<h2>A Structured Start With Purpose</h2>While every franchisee’s first 90 days will look slightly different, the overall roadmap remains consistent: training, foundation-building, networking and early client work. With each step,&nbsp;<a href="https://1851franchise.com/caringtransitions/the-benefits-of-owning-a-caring-transitions-franchise-why-entrepreneurs-are-choosing-the-senior-services-industry-2731583">Caring Transitions provides the support systems</a> necessary to help new owners succeed - from operational guidance and hiring tools to marketing resources and coaching.“It’s been amazing - I’ve learned a lot,” Davis said. “It’s hard work at times, but it’s been so rewarding on so many levels that I’m really happy I made this jump.”By the end of the first three months, new franchisees typically have the fundamentals in place: a trained team, an emerging referral network and real experience helping families through some of life’s most emotional transitions. From there, the focus shifts from launching the business to scaling it by continuing to build relationships, serve clients and grow a purpose-driven operation within the community.For entrepreneurs considering franchise ownership, the first 90 days with Caring Transitions demonstrate something important: while the journey requires dedication and hard work, franchisees are never navigating it alone.For more information about franchising with Caring Transitions, visit<a href="https://1851franchise.com/caringtransitions/">&nbsp;https://1851franchise.com/caringtransitions/</a>.

From training and Strategic Start to landing first clients and building community partnerships, the first three months set the foundation for a purpose-driven business.

What the First 90 Days Look Like as a New Caring Transitions Franchise Owner

what-the-first-90-days-look-like-as-a-new-caring-transitions-franchise-owner

Launching a new business is never simple, but for many&nbsp;<a href="https://www.caringtransitionsfranchise.com/">Caring Transitions</a> franchisees, the early days are defined less by uncertainty and more by momentum. Across the system, new owners are finding ways to ramp up quickly, build strong teams and establish themselves in their communities by leaning into the brand’s systems, support and mission-driven work.For franchisees like&nbsp;<a href="https://www.linkedin.com/in/jay-mcelrath-31004319/">Jay McElrath</a> and&nbsp;<a href="https://www.linkedin.com/in/cristin-luebben-fishel-11938b16b">Cristin Fishel</a>, success didn’t come from waiting for business to arrive. It came from taking action early, learning fast and fully committing to building a real business from day one. Their experiences highlight five key lessons for new&nbsp;<a href="https://1851franchise.com/caringtransitions/info">Caring Transitions</a> owners looking to hit the ground running.<h2>1. Treat It Like a Real Business From Day One</h2>McElrath came into ownership with growth in mind. He treated the launch as the start of a larger operation and made early decisions around staffing, space and structure with that goal in view. “I felt that was going to be the most beneficial for me,” he said. “Really focusing this on being a business and not a side gig.”That mindset translated into immediate action. From hiring early to securing warehouse space, McElrath built infrastructure quickly to support demand. “I’ve been staying very busy since I started, which is a blessing,” he said. “I’ve had to expand my resources with hiring additional people. I also just recently leased out an office warehouse space and a flex warehouse.”Fishel echoed that same level of commitment, especially when transitioning from a completely different industry. “It’s hard in the beginning going from knowing every aspect of an industry my whole life to completely transitioning into a different industry,” she said. “Lots of lessons learned in the beginning.”For both owners, success started with fully stepping into the role of business owner from day one.<h2>2. Build the Right Team Early</h2>Fast starts require strong support, and both franchisees prioritized building capable teams right out of the gate.“One of my bigger assets was having a business development rep on my team,” McElrath said. “I hired one right out of the gate. She has over 20 years of marketing experience. That has helped tremendously.”He also built a well-rounded team across operations, including an operations manager, a team leader with estate sale experience and even caregivers he trusted from personal experience. “They are wonderful hard workers. That was the base of my team,” he said.Fishel took a similarly intentional approach, focusing on understanding her team members as individuals. “I really tried to focus on getting to know them as individuals so I could identify their strengths,” she said. “Being able to delegate opportunities has been great so they could flourish and expand.”The takeaway is clear: early investment in people creates the capacity to grow faster and serve clients better.<h2>3. Get Involved in Every Aspect of the Business</h2>While building a team is critical, both franchisees emphasized&nbsp;<a href="https://www.youtube.com/watch?v=QQGANkvTvCU">the importance of hands-on involvement</a>, especially early on.“I felt like the best thing that I could do to be successful was to just be involved straight out of the gate, doing every aspect of every job,” Fishel said. “Understanding every aspect, from the auction to the home cleanout and consolidation.”That deep involvement not only helped her learn the business quickly but also positioned her to lead effectively as she scaled. “I knew it would be important to understand what I am asking people to do and what the job really is,” she said.Looking back, she even sees more opportunity for hands-on learning. “Don’t be afraid to get out there and get your hands dirty and understand more about the service you are taking on and how it works,” she said.McElrath stayed close to the day-to-day work as the business got off the ground, including contracts and administrative tasks. That early involvement gave him a clearer view of where the operation needed support as demand increased.<h2>4. Prioritize Business Development and Community Connections</h2>A fast start also requires steady outreach. McElrath and Fishel both focused early on building referral sources, meeting local contacts and making sure people in the community knew what Caring Transitions offered.“On day one, I went around to open houses and went to every one that I could find and met every realtor that was there,” Fishel said. “Within seven to nine months, I started getting referrals from new clients who were referred to me by some of our first clients.”McElrath also emphasized the importance of&nbsp;<a href="https://1851franchise.com/caringtransitions/scaling-with-purpose-why-caring-transitions-owners-keep-growing-2729104">visibility and consistent outreach</a>. “Spreading the word and talking with everybody that I can is important,” he said. “Social media has been a big help in flooding the market.”From digital marketing to in-person networking, both franchisees demonstrate that early momentum comes from proactively building awareness and trust in the community.<h2>5. Lean Into the System and the Franchise Network</h2>Finally, neither franchisee built their business alone. Both highlighted the importance of learning from others within the Caring Transitions system.“I’ve taken a lot of pages from a lot of other owners, putting bits and pieces of that together,” McElrath said. “Reaching out and talking to other owners was really beneficial to me.”Fishel also recognized the value of learning — both through the brand’s onboarding and through additional hands-on experience. “If I could start over again, I would spend even more time doing the work with some of the other local owners and building those relationships,” she said.Combined with&nbsp;<a href="https://1851franchise.com/caringtransitions/what-the-first-90-days-look-like-as-a-new-caring-transitions-franchise-owner-2731944">Caring Transitions’ structured onboarding, coaching and tools</a>, this collaborative network helps new owners shorten the learning curve and avoid common pitfalls.<h2>Building Momentum With Purpose</h2>McElrath and Fishel took different paths, but both moved quickly once they launched. They hired early, stayed involved in the work, built local relationships and used the support available through the Caring Transitions system.The result is not just early momentum, but meaningful impact. For many Caring Transitions franchisees, success is defined by&nbsp;<a href="https://1851franchise.com/caringtransitions/why-caring-transitions-culture-stands-out-for-franchisees-2727941">the ability to help families navigate some of life’s most challenging transitions with compassion and care</a>. And for those willing to take action early, the path to hitting the ground running is already mapped out.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/caringtransitions/info">https://1851franchise.com/caringtransitions/info</a>.

To hit the ground running, new Caring Transitions franchisees committed fully, built infrastructure early, fostered strong teams and used the franchise's support system.

5 Lessons from Caring Transitions Franchisees Who Hit the Ground Running

lessons-from-caring-transitions-franchisees-who-hit-the-ground-running

At a time when more women are pursuing business ownership as a pathway to flexibility, fulfillment and financial independence,&nbsp;<a href="https://www.caringtransitionsfranchise.com/">Caring Transitions</a> stands out as a franchise where women consistently excel. Built around senior relocation, downsizing and estate sales, the brand’s mission-driven model naturally attracts women who want to build profitable businesses rooted in compassion, service and community impact.<h2>From Health Care to Heart-Led Entrepreneurship</h2>For&nbsp;<a href="https://www.linkedin.com/in/dershie-kurtz-1b77792ab">Dershie Kurtz</a>, franchise owner of&nbsp;<a href="https://www.caringtransitions.com/locations/boerne-fredericksburg-kerrville">Caring Transitions of Boerne, Fredericksburg and Kerrville</a>, the move into franchising was grounded in decades of service.“I am a physical therapist, so I’m used to working with seniors,” Kurtz said. “We owned a pediatric home health company and did that for about 10 years, which is where I got my business experience from.”After selling that company at the end of 2019, Kurtz initially stepped into retirement — but not for long. When she discovered&nbsp;<a href="https://1851franchise.com/caringtransitions/info">Caring Transitions</a> through a friend’s franchise, she immediately felt aligned with the brand’s purpose.“I loved seeing her work with seniors and helping them move,” Kurtz said. “I loved the brand. I loved the people. Everyone seems to be in it for the right reasons.”She launched her franchise in late 2022 and hasn’t looked back. “We started with our first house and really haven’t stopped since then,” she said. “We go from one house to the next. Sometimes we have two auctions up at one time.”For many women entrepreneurs, one of the biggest barriers to launching a business is the fear of doing it alone. Caring Transitions’ franchise model directly addresses that concern.“This has been a very supportive environment,” Kurtz said. “We have business coaches that we can call on anytime we need help, which is very helpful. Also, connecting with other owners is very helpful.”She especially values&nbsp;<a href="https://1851franchise.com/caringtransitions/why-franchising-with-caring-transitions-is-a-smart-investment-for-entrepreneurs-2731027">the peer-to-peer connections within the network</a>. “Sometimes I’ll gravitate to other women who are trying to run the business themselves,” she said. “We can talk and hash those things out together.”Unlike her previous independent business, where she built everything from the ground up, franchising offered a different experience. “I never felt like there wasn’t somebody I could call to help solve the issue,” she said.Her advice to other women considering the leap into business ownership is simple and direct:“Don’t be afraid to take the leap,” Kurtz said. “You put in a lot of hours, but you are helping people so it is very rewarding. If you follow the steps, you are going to be successful at it. Anytime new people come on board, all of the franchisees try to help each other out.”<h2>Designing a Business Around Relationships</h2>For&nbsp;<a href="https://www.linkedin.com/in/alissa-agnoli-51780319">Alissa Agnoli</a>, owner of&nbsp;<a href="https://www.caringtransitions.com/locations/oaklandmacomb-mi">Caring Transitions of Oakland Macomb</a>, the path to franchise ownership was shaped by a career rooted in relationships and empathy. “I spent about 20 years working as a residential interior designer, but I also worked with seniors and studied senior-specific design,” Agnoli said. “I always had a passion for it.”After transitioning into marketing for a real estate team, she found herself working closely with people navigating moves and downsizing — and partnering with a local Caring Transitions franchisee.“When that franchise sold, we wanted to still be able to service the clients in the same way,” she said. “One of our business partners and I realized our brand was really missing the full range of services that Caring Transitions offers.”In 2022, she made the decision to bring the brand back to her market. “Caring Transitions really embodies everything that I want to follow in my own business,” Agnoli said. “We are very relationship-oriented. The services that we offer genuinely make a difference.”For Agnoli, the alignment was deeply personal. “It really aligned with my beliefs as an empath and a giver,” she said. “We are a very big problem solver in helping clients navigate their issues. Helping them solve their problems and their stressors is why we went with Caring Transitions.”Caring Transitions’ model — combining relocation services, downsizing support and online estate auctions — creates&nbsp;<a href="https://1851franchise.com/caringtransitions/how-franchisees-can-tap-into-the-rising-trend-of-estate-sales-with-ctbids-2728327">multiple revenue streams</a> within a single, mission-driven business. But what truly differentiates the brand is the culture.For Agnoli, fulfillment is central to the equation. “For me, it’s all about finding what fills your cup,” she said. “You have to be happy when you are working every day and running a business. You have to find something that makes a difference and makes you feel like you accomplished what you wanted.”<h2>A Franchise Where Women Thrive</h2>As Women’s History Month celebrates the trailblazers of the past, Caring Transitions highlights the women building the future — women who left corporate careers for more meaningful work, women who built businesses aligned with their values and women who are creating local impact through compassionate service.“It’s all about helping people,” Kurtz said. “This business has been such a blessing — a way to use my experience and passion to really make a difference in people’s lives.”Some days are joyful — meeting new clients and celebrating fresh starts. Others are emotional — helping families who have lost a loved one. But for many women franchisees, that meaningful work is exactly the point.“It’s all about finding the right company and the right business to be able to grow as a woman in business,” Agnoli said. “Caring Transitions is a perfect fit.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/caringtransitions/info">https://1851franchise.com/caringtransitions/info</a>.

For prospective owners exploring&nbsp;<a href="https://www.caringtransitionsfranchise.com/">Caring Transitions</a>, a franchise specializing in senior relocation, downsizing and estate sales, one of the most important questions is also one of the most practical: Where do the clients come from?The answer, according to longtime franchisees&nbsp;<a href="https://www.linkedin.com/in/carolyn-doerr-a2266a8">Carolyn Doerr</a> and&nbsp;<a href="https://www.linkedin.com/in/jarederfle">Jared Erfle</a>, is not a single channel but a system that blends relationships, digital marketing, brand tools and consistent community presence into a reliable engine for growth.<h2>Building a Referral Engine Through Relationships</h2>For&nbsp;<a href="https://1851franchise.com/caringtransitions/info">Caring Transitions</a> franchisees,&nbsp;<a href="https://1851franchise.com/caringtransitions/what-makes-caring-transitions-the-premier-franchise-choice-for-senior-move-management-2730948">trust is the starting point for growth</a>. Much of that trust is built through relationships with senior living communities and local professionals who regularly work with families preparing for a major transition.Erfle points to these partnerships as the foundation of his growth, explaining how they evolve over time into consistent referral pipelines.“My wife, Victoria, one of the main things she does is marketing to senior living communities,” he said. “That is really the key — the relationships we’ve built with those communities through the years. For example, a new community is opening this summer with 400 units, so building that relationship will be very important. We’ve met sales reps who may move to other communities, but they stay with us because we deliver value: we solve a problem. Oftentimes, downsizing is the roadblock for the residents. They can’t imagine leaving the home that they’ve lived in for 40 years. We take away that roadblock and provide that solution to the senior living communities.”For Doerr, who has been in the business for more than a decade,&nbsp;<a href="https://1851franchise.com/caringtransitions/what-the-first-90-days-look-like-as-a-new-caring-transitions-franchise-owner-2731944">that same approach starts as early as possible, even before officially launching.</a>“The most important part, when you start out, is to get to all the senior communities in your territory and outside your territory if they are unowned by someone else,” she said. “Go on all of those tours and provide as much info as possible to your community so they can refer you to others. They want to know that there is something in it for them as well.”That mindset extends beyond senior living communities into a broader ecosystem of referral partners. “It's also important to connect with real estate agents,” Doerr said. “Once they use our service, we’ve found that it is a good way to get extra business. Funeral homes, financial firms and elder care attorneys have also been helpful. Even churches have been a great resource for us.”<a href="https://1851franchise.com/caringtransitions/why-couples-are-choosing-to-own-a-caring-transitions-franchise-together-2731586">Franchisees who actively engage in their communities</a> through networking, partnerships and visibility tend to build trust faster and generate more referrals. And that trust is reinforced by the brand itself.“The Caring Transitions brand gives us a lot of credibility and that is really the key,” Erfle said.<h2>CTBids® as a Built-In Lead Generator</h2>A major differentiator in how Caring Transitions franchisees generate demand is&nbsp;<a href="https://1851franchise.com/caringtransitions/how-franchisees-can-tap-into-the-rising-trend-of-estate-sales-with-ctbids-2728327">CTBids</a>, the brand’s proprietary online auction platform. Unlike traditional marketing tools, CTBids actively brings new customers into the ecosystem, particularly through estate sales.“Probably about 75% of our business is through CTBids or a move with CTBids,” Doerr said. “That is really what gets us the attention and makes us different as a business.”Erfle echoes that impact, particularly in how CTBids integrates with digital outreach efforts. “A lot of our energy on social media with digital marketing goes to CTBids as well,” he said. “We have a lot of customers that come to us through the estate sales angle.”<h2>Digital Marketing Expands Reach</h2>While relationships and CTBids create a strong base, digital marketing ensures franchisees are visible when families begin searching for solutions.For Erfle, search visibility has become one of the most important drivers of inbound leads. “The other significant lead source is Google and pure SEO,” he said. “The home office has put in a lot of work to position our websites. Interestingly, over the last six months, another big lead source has been ChatGPT. We’ve had four or five clients come in because they found us through AI.”That visibility is reinforced by corporate-led marketing systems designed to capture and nurture leads over time. “At the corporate office, they have a safety net for nurturing leads. They have those email campaigns going out to support us. We do some email follow-up, but the team really has that on lock,” Erfle said.Doerr has seen similar results from those systems. “We get a lot of leads through the website and through corporate,” she said. “We also get a lot of leads through the email blast.”<h2>A System That Scales With the Owner</h2>What ties all of these elements together is&nbsp;<a href="https://1851franchise.com/caringtransitions/caring-transitions-a-recession-resistant-franchise-opportunity-for-entrepreneurs-2730712">the structure behind them</a>. Franchisees are supported by a system that includes coaching, shared best practices and ongoing marketing support.Doerr highlights how that support evolves over time. “Whenever questions arise, you have a coach who can answer any question for you,” she said. “They are pretty experienced in doing the same thing. There are always new ideas and new best practices coming in.”For prospective franchisees, the takeaway is clear: Caring Transitions provides a model where lead generation is not left to chance.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/caringtransitions/info">https://1851franchise.com/caringtransitions/info</a>.

The brand offers a growth engine built on strategic relationships, referral networks, a proprietary CTBids platform, robust digital marketing and corporate support/coaching.

How Caring Transitions Franchisees Get Clients: Sales and Lead Generation Explained

how-caring-transitions-franchisees-get-clients-sales-and-lead-generation-explained

For prospective owners exploring&nbsp;<a href="https://www.caringtransitionsfranchise.com/">Caring Transitions</a>, a franchise specializing in senior relocation, downsizing and estate sales, one of the most important questions is also one of the most practical: Where do the clients come from?The answer, according to longtime franchisees&nbsp;<a href="https://www.linkedin.com/in/carolyn-doerr-a2266a8">Carolyn Doerr</a> and&nbsp;<a href="https://www.linkedin.com/in/jarederfle">Jared Erfle</a>, is not a single channel but a system that blends relationships, digital marketing, brand tools and consistent community presence into a reliable engine for growth.<h2>Building a Referral Engine Through Relationships</h2> For&nbsp;<a href="https://1851franchise.com/caringtransitions/info">Caring Transitions</a> franchisees,&nbsp;<a href="https://1851franchise.com/caringtransitions/what-makes-caring-transitions-the-premier-franchise-choice-for-senior-move-management-2730948">trust is the starting point for growth</a>. Much of that trust is built through relationships with senior living communities and local professionals who regularly work with families preparing for a major transition.Erfle points to these partnerships as the foundation of his growth, explaining how they evolve over time into consistent referral pipelines.“My wife, Victoria, one of the main things she does is marketing to senior living communities,” he said. “That is really the key — the relationships we’ve built with those communities through the years. For example, a new community is opening this summer with 400 units, so building that relationship will be very important. We’ve met sales reps who may move to other communities, but they stay with us because we deliver value: we solve a problem. Oftentimes, downsizing is the roadblock for the residents. They can’t imagine leaving the home that they’ve lived in for 40 years. We take away that roadblock and provide that solution to the senior living communities.”For Doerr, who has been in the business for more than a decade,&nbsp;<a href="https://1851franchise.com/caringtransitions/what-the-first-90-days-look-like-as-a-new-caring-transitions-franchise-owner-2731944">that same approach starts as early as possible, even before officially launching.</a>“The most important part, when you start out, is to get to all the senior communities in your territory and outside your territory if they are unowned by someone else,” she said. “Go on all of those tours and provide as much info as possible to your community so they can refer you to others. They want to know that there is something in it for them as well.”That mindset extends beyond senior living communities into a broader ecosystem of referral partners. “It's also important to connect with real estate agents,” Doerr said. “Once they use our service, we’ve found that it is a good way to get extra business. Funeral homes, financial firms and elder care attorneys have also been helpful. Even churches have been a great resource for us.”<a href="https://1851franchise.com/caringtransitions/why-couples-are-choosing-to-own-a-caring-transitions-franchise-together-2731586">Franchisees who actively engage in their communities</a> through networking, partnerships and visibility tend to build trust faster and generate more referrals. And that trust is reinforced by the brand itself.“The Caring Transitions brand gives us a lot of credibility and that is really the key,” Erfle said.<h2>CTBids® as a Built-In Lead Generator</h2> A major differentiator in how Caring Transitions franchisees generate demand is&nbsp;<a href="https://1851franchise.com/caringtransitions/how-franchisees-can-tap-into-the-rising-trend-of-estate-sales-with-ctbids-2728327">CTBids</a>, the brand’s proprietary online auction platform. Unlike traditional marketing tools, CTBids actively brings new customers into the ecosystem, particularly through estate sales.“Probably about 75% of our business is through CTBids or a move with CTBids,” Doerr said. “That is really what gets us the attention and makes us different as a business.”Erfle echoes that impact, particularly in how CTBids integrates with digital outreach efforts. “A lot of our energy on social media with digital marketing goes to CTBids as well,” he said. “We have a lot of customers that come to us through the estate sales angle.”<h2>Digital Marketing Expands Reach</h2> While relationships and CTBids create a strong base, digital marketing ensures franchisees are visible when families begin searching for solutions.For Erfle, search visibility has become one of the most important drivers of inbound leads. “The other significant lead source is Google and pure SEO,” he said. “The home office has put in a lot of work to position our websites. Interestingly, over the last six months, another big lead source has been ChatGPT. We’ve had four or five clients come in because they found us through AI.”That visibility is reinforced by corporate-led marketing systems designed to capture and nurture leads over time. “At the corporate office, they have a safety net for nurturing leads. They have those email campaigns going out to support us. We do some email follow-up, but the team really has that on lock,” Erfle said.Doerr has seen similar results from those systems. “We get a lot of leads through the website and through corporate,” she said. “We also get a lot of leads through the email blast.”<h2>A System That Scales With the Owner</h2> What ties all of these elements together is&nbsp;<a href="https://1851franchise.com/caringtransitions/caring-transitions-a-recession-resistant-franchise-opportunity-for-entrepreneurs-2730712">the structure behind them</a>. Franchisees are supported by a system that includes coaching, shared best practices and ongoing marketing support.Doerr highlights how that support evolves over time. “Whenever questions arise, you have a coach who can answer any question for you,” she said. “They are pretty experienced in doing the same thing. There are always new ideas and new best practices coming in.”For prospective franchisees, the takeaway is clear: Caring Transitions provides a model where lead generation is not left to chance.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/caringtransitions/info">https://1851franchise.com/caringtransitions/info</a>.

Caring Transitions Employee with Customer

caring-transitions-lead-generation

April is National Stress Awareness Month, a timely reminder that while entrepreneurship offers independence and opportunity, it also comes with real pressures. From operational uncertainty to emotional strain and long hours, many small-business owners find themselves overwhelmed. At&nbsp;<a href="https://www.caringtransitionsfranchise.com/">Caring Transitions</a>, the franchise model is intentionally designed to remove those stressors, replacing them with structure, support and a deeply connected community.Rather than leaving owners to figure things out alone,&nbsp;<a href="https://1851franchise.com/caringtransitions/info">Caring Transitions</a> has built a system that addresses the root causes of entrepreneurial stress: isolation, lack of clarity and operational bottlenecks. The result is a business model that allows franchisees to focus not just on growth, but on sustainability and purpose.<h2>A Structured Start That Eliminates Uncertainty</h2>One of the most stressful phases of any new business is the beginning, when everything feels unknown. Caring Transitions removes that uncertainty through a highly structured onboarding process that guides franchisees from day one.New owners are introduced to the brand’s Strategic Start framework, which outlines exactly how to build and launch their business. From learning service offerings like downsizing, relocation and estate sales to understanding pricing, workflows and marketing strategies, franchisees are given a clear roadmap from the start.“There is an understanding that Caring Transitions offers a tremendous amount of support and training for new owners,” said&nbsp;<a href="https://www.linkedin.com/in/nanhayes">Nan Hayes</a>, Director of Training and Franchise Business Coaching. “We have onboarding coaches, regional coaches, classroom training, field training and specialized business development coaching.”This level of structure helps franchisees replace guesswork with confidence, allowing them to focus on execution rather than worrying about what comes next.<h2>Ongoing Coaching That Reduces Isolation</h2>For many entrepreneurs, stress doesn’t come from the work itself; it comes from feeling alone in making decisions. Caring Transitions addresses that challenge through&nbsp;<a href="https://1851franchise.com/caringtransitions/the-steps-to-owning-a-caring-transitions-franchise-2727519">a layered coaching system</a> that supports owners well beyond their first year.“As franchisees grow, they have a permanent regional coach who is available anytime they need guidance,” Hayes said. “We also provide specialized coaching in areas like business development and operations, along with extensive resources within our CRM platform.”Caring Transitions has also cultivated a collaborative network where franchisees actively support one another. From peer mentorship opportunities to ongoing communication across the system, owners benefit from shared knowledge and real-world insights from others who have been in their shoes.<h2>Technology and Tools That Remove Bottlenecks</h2>The friction of messy operations is often what keeps business owners up at night. Caring Transitions helps quiet that noise by giving franchisees a toolkit of proven systems that take the guesswork out of daily workflows and keep things running smoothly.From hiring platforms that help owners quickly build a team to the brand’s&nbsp;<a href="https://1851franchise.com/caringtransitions/how-franchisees-can-tap-into-the-rising-trend-of-estate-sales-with-ctbids-2728327">proprietary CTBids online auction platform</a>, which connects franchisees to a large built-in audience, the system is designed to reduce friction at every stage of the business.“We have a huge amount of resources available within our systems,” Hayes said, emphasizing how access to tools and technology helps owners operate more efficiently and avoid common startup challenges.By eliminating the need to build systems from scratch, franchisees can focus on delivering services and building relationships rather than troubleshooting operational gaps.<h2>Purpose-Driven Work That Reframes Stress</h2>While operational support is critical, Caring Transitions also addresses a different kind of stress: emotional burnout. The brand’s focus on helping seniors and their families through major life transitions brings&nbsp;<a href="https://1851franchise.com/caringtransitions/10-reasons-why-caring-transitions-stands-out-among-other-franchises-2727831">a level of meaning to the work</a> that many traditional businesses lack.“For anyone who thinks senior relocation is just a business opportunity, it’s important to understand that this work requires compassion and understanding,” Hayes said. “You’re working with people who are going through major life transitions. It’s hard work, but it’s incredibly meaningful.”That sense of purpose often changes how franchisees experience stress. Instead of feeling overwhelmed by the workload, many owners feel motivated by the impact they’re making in their communities.“It’s much more than a business,” Hayes said. “This is truly a calling to work with seniors.”<h2>Redefining What Entrepreneurship Can Feel Like</h2>During National Stress Awareness Month, it’s worth reconsidering what business ownership should feel like. At Caring Transitions, franchisees aren’t left to navigate the challenges of entrepreneurship alone. Instead, they are equipped with training, tools, coaching and community, all designed to reduce stress and create a more sustainable path to success.For entrepreneurs seeking meaningful work with the backing of a proven system, Caring Transitions offers something different: a business model where support isn’t an afterthought — it’s the foundation.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/caringtransitions/info">https://1851franchise.com/caringtransitions/info</a>.

How Caring Transitions is helping franchise owners build sustainable, purpose-driven businesses without burnout during National Stress Awareness Month.

Can Franchise Ownership Be Less Stressful? How Caring Transitions Supports Owners With Systems, Coaching and Purpose

can-franchise-ownership-be-less-stressful-how-caring-transitions-supports-owners-with-systems-coaching-and-purpose

<a href="https://www.caringtransitionsfranchise.com/">Caring Transitions</a> continues to strengthen its leadership bench with the return of one of the most influential figures in the senior relocation industry.&nbsp;With a long history in senior move management and a strong connection to the brand,&nbsp;<a href="https://www.linkedin.com/in/nanhayes">Nan Hayes</a> has returned to&nbsp;<a href="https://1851franchise.com/caringtransitions/info">Caring Transitions</a> as Director of Training and Franchise Business Coaching.Hayes brings decades of experience to the position, including her work as a founding leader in the development of the senior relocation industry and her role in helping establish professional standards that now guide the field. Her return marks a full-circle moment for both Hayes and the brand she helped shape in its early years.<h2>A Pioneer in Senior Relocation</h2>Hayes’ journey into senior relocation began long before the industry formally existed. “I started volunteering with seniors when I was a teenager,” Hayes said. “I became a buyer for a large drug chain and worked as an executive, but I always volunteered with older adults. Eventually, I found myself spending more and more time helping seniors.”That passion turned into a professional calling. In the 1990s, Hayes encountered a moment that would shape the trajectory of her career.“There was a moment after we were flipping houses when we were left with a home that still contained all of the owner’s belongings,” Hayes said. “The family didn’t know what to do with their mom’s possessions. It was heartbreaking to see antiques thrown into the dumpster simply because no one had a process or a solution.”Recognizing a major gap in services for older adults and their families, Hayes launched her own company and began developing systems to&nbsp;<a href="https://1851franchise.com/caringtransitions/senior-services-and-the-future-of-franchising-in-an-aging-america-2731562">help seniors transition out of their homes with dignity and organization.</a>“At that time, senior relocation didn’t really exist as an industry,” Hayes said. “I started providing services under my own company and eventually began training people around the country on how to do this work.”<h2>Establishing Standards for an Emerging Industry</h2>As senior relocation services gained national traction, Hayes played a central role in professionalizing the space. She was instrumental in supporting the growth of a national trade organization focused on the sector and helped develop certification programs and operational standards for professionals working with older adults.“My whole position on the industry has always been that it is leadership’s responsibility to set standards,” Hayes said. “We needed consistency so this could become a recognized industry. What are the services? How are they delivered? What are the standards?”Those early frameworks proved essential for a service category built on trust and compassion. “We literally created certification programs because standards in this high-touch industry were critical,” Hayes said.From the beginning, Caring Transitions aligned closely with that philosophy.“Caring Transitions adopted those standards very early,” Hayes said. “They understood that serving older-adult clients is a high-touch business and recognized the need for care and compassion to keep seniors safe. That’s a big reason why they’ve been such a successful franchise.”<h2>A Longstanding Connection to Caring Transitions</h2>Hayes’ relationship with Caring Transitions spans more than two decades. She began consulting with the brand in the early 2000s, working alongside leadership to help develop training programs, operational standards and franchise support systems as the company expanded.“At the time, there were about 20 to 30 franchises,” Hayes said. “Today, there are more than 435 units across the country. It’s incredible to see how the organization has grown.”In 2018, Hayes stepped away from her consulting role with Caring Transitions while caring for her mother, who had been diagnosed with dementia. During that time, she continued working within the industry while remaining closely connected to the mission that had shaped her career.Now, nearly seven years later, she is returning to the organization in a full-time leadership role.“Helping families through times of transition isn’t just my career, it’s my calling,” Hayes said. “I’m grateful and excited to once again work alongside leaders, owners and partners who share that same passion.”<h2>Strengthening Training and Franchise Support</h2>In her new role as Director of Training and Franchise Business Coaching, Hayes will focus on supporting franchise owners and the coaches who guide them through every stage of their business journey.“My focus is helping with everything from new tools and training to coaching skills and how we respond to the needs of our franchise owners,” Hayes said.<a href="https://1851franchise.com/caringtransitions/the-benefits-of-owning-a-caring-transitions-franchise-why-entrepreneurs-are-choosing-the-senior-services-industry-2731583">Caring Transitions’ support system for franchisees</a> has also expanded significantly over the years, and Hayes sees that structure as one of the brand’s strongest differentiators.“There is an understanding that Caring Transitions offers a tremendous amount of support and training for new owners,” Hayes said. “We have onboarding coaches, regional coaches, classroom training, field training and specialized business development coaching.”New franchise owners benefit from a comprehensive onboarding process, and the support continues long after the first year of operation.“As franchisees grow, they have a permanent regional coach who is available anytime they need guidance,” Hayes said. “We also provide specialized coaching in areas like business development and operations, along with extensive resources within our CRM platform.”<h2>Positioned for the Industry’s Next Chapter</h2>Hayes returns to Caring Transitions at a pivotal moment for both the company and the senior services industry. With&nbsp;<a href="https://1851franchise.com/caringtransitions/the-growing-need-for-senior-downsizing-how-caring-transitions-is-leading-the-way-2728831">the aging population driving increasing demand</a> for relocation, downsizing and estate transition services, the market opportunity continues to expand rapidly.“There is a huge influx of clients right now,” Hayes said. “The demand for these services is really taking off.”But Hayes emphasizes that success in the field requires far more than operational knowledge.“For anyone who thinks senior relocation is just a business opportunity, it’s important to understand that this work requires compassion and understanding,” she said. “You’re working with people who are going through major life transitions. It’s hard work, but it’s incredibly meaningful.”That mindset, she believes,&nbsp;<a href="https://1851franchise.com/caringtransitions/10-reasons-why-caring-transitions-stands-out-among-other-franchises-2727831">is what sets Caring Transitions apart</a>. “It’s much more than a business,” Hayes said. “This is truly a calling to work with seniors. The owners in this system understand that, and that mindset really defines Caring Transitions.”<h2>Looking Ahead</h2>As Hayes settles into her new leadership role, she is energized by the opportunity to help guide&nbsp;<a href="https://1851franchise.com/caringtransitions/caring-transitions-surpasses-400-locations-celebrates-record-breaking-first-half-of-2025-2729880">the next generation of franchise owners entering the system</a>.“I’m excited to watch the next generation of owners come in and continue building on what we’ve created,” Hayes said.She also sees tremendous opportunity for the brand to expand consumer awareness about the full scope of services Caring Transitions provides. “We’re in the thick of it now,” Hayes said. “Our job is to help families understand that we are a trusted resource who can help with everything from start to finish — sorting, organizing, space planning, liquidations, online auctions and more.”For Hayes, the return to Caring Transitions represents a continuation of a mission she helped launch decades ago.“It’s incredibly rewarding to see the organization become the national powerhouse we envisioned years ago,” Hayes said. “Helping families navigate life transitions with dignity and support will always be at the heart of what we do.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/caringtransitions/info">https://1851franchise.com/caringtransitions/info</a>.

Hayes, a true pioneer in senior relocation, is back with Caring Transitions as the brand’s Director of Training and Franchise Business Coaching. 

Celebrating Women’s History Month: The Women of Caring Transitions Leading With Purpose

MORE STORIES LIKE THIS