Caring Transitions

When&nbsp;<a href="https://www.linkedin.com/in/brenda-c-jackson-0a78a8205/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=from-real-estate-deals-to-real-life-transitions-how-this-caring-transitions-franchisee-found-her-purpose-2731545" target="_blank" rel="nofollow">Brenda Jackson</a>, the franchisee behind&nbsp;<a href="https://www.caringtransitionsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=from-real-estate-deals-to-real-life-transitions-how-this-caring-transitions-franchisee-found-her-purpose-2731545" target="_blank" rel="nofollow">Caring Transitions</a> of Essex, Maryland, began exploring franchising, she wasn’t just looking for a new career, she was looking for purpose.“I came to franchising really wanting to build something meaningful and stable, but also something that could be flexible enough to serve real people in real situations,” Jackson said. “I have a background in leadership and management, so I was very comfortable with structure. I quickly learned that this business requires patience, adaptability and a thick skin.”What ultimately confirmed her decision was the bigger picture.“Every day, 10,000 Americans are turning 65,” she said. “Within the next decade, we are going to see that population exceed the population under 18. This isn’t just a growing industry, it’s a growing responsibility. Believing in the service and its impact on families is what really kept me here.”For Jackson,&nbsp;<a href="https://1851franchise.com/caringtransitions/caring-transitions-a-recession-resistant-franchise-opportunity-for-entrepreneurs-2730712">the senior services industry</a> isn’t just a demographic trend. It’s a calling.<h2>Choosing the Playbook Instead of Reinventing the Wheel</h2>Jackson was no stranger to entrepreneurship. She had built a successful real estate career and launched a trucking business. As a Seniors Real Estate Specialist, she had already developed a passion for helping older adults and their families navigate complex transitions.In 2024, when her company underwent a reorganization and she was affected by the change, she saw an opportunity.“I felt that was the opportune time for me to go out and start something on my own,” she said. “I thought about trying to really set up something similar to&nbsp;<a href="https://1851franchise.com/caringtransitions/info">Caring Transitions</a> on my own. But as I started doing my research and competitive analysis, I realized I didn’t need to reinvent the wheel.”Franchising offered her something powerful: a proven roadmap. “Franchising would really give me the playbook, there are the systems and a proven model in place,” Jackson said. “I knew I would have to build trust and earn that trust every day. I felt that this was the right opportunity for me to do that.”The&nbsp;<a href="https://1851franchise.com/caringtransitions/caring-transitions-surpasses-400-locations-celebrates-record-breaking-first-half-of-2025-2729880">brand’s strong reputation</a> and the clear demand in her market sealed the deal.<h2>From Training to Launch</h2>Jackson finalized her franchise agreement and began training in October 2024. By February 2025, she officially launched her&nbsp;<a href="https://www.caringtransitions.com/locations/essex?utm_source=1851franchise.com&utm_medium=article&utm_campaign=from-real-estate-deals-to-real-life-transitions-how-this-caring-transitions-franchisee-found-her-purpose-2731545" target="_blank" rel="nofollow">Caring Transitions of Essex, Maryland business</a>.“The year has been great overall,” she said. “It hasn’t been without its challenges, but you have to be able to adapt and meet people where they are.”She entered the business with realistic expectations. “I didn’t expect to break out and hit extremely big numbers right away,” Jackson said. “I knew that it was going to be tough the first couple of years. But I really believe in the service I’m providing and I’m not afraid to make mistakes.”That mindset has shaped how she approaches ownership. “That is the one thing I would tell anyone that is interested in franchising, you will make mistakes. But what matters most is just continuing to show up.”<h2>Supported From Day One</h2>One of the defining aspects of Jackson’s first year has been&nbsp;<a href="https://1851franchise.com/caringtransitions/why-franchising-with-caring-transitions-is-a-smart-investment-for-entrepreneurs-2731027">the strength of the Caring Transitions support system</a>.“The team has ongoing training sessions. The mentoring program with more experienced franchisees has been great,” she said. “The onboarding process is also pretty extensive. Through the first year, they are really handholding and ensuring that you have a good handle on the best practices and your P&amp;L and your staffing and your marketing.”For Jackson, that level of guidance has made a meaningful difference. “I’ve really appreciated all of these things,” she said. “Anytime I need to reach out, they have been available to help me and support me and schedule calls.”<h2>Boots on the Ground and Eyes on Growth</h2>Today, Jackson is deeply hands-on in her business. “I am a boots-on-the-ground type of person and I really wanted to learn how to do everything myself,” she said. “I help with the moves, with everything. And I’m also out there networking and doing the consultations.”At the same time, she’s building for scale. “I had a very ambitious target for my first year, and I am a numbers person,” Jackson said. “My goal now is to double the revenue I did for last year and really focus on training, retraining and ensuring that my team is able to do everything they need to do.”Hiring a business development representative and strengthening her team are key priorities.“You have to be out there in the community so people can see you,” she said. “Making sure that I have a strong person in that role to ensure I have a stronger team is critical.”<h2>Meaningful Work in a Defining Moment</h2>Beyond the numbers, what keeps Jackson energized is&nbsp;<a href="https://1851franchise.com/caringtransitions/how-home-service-franchises-are-supporting-seniors-2725932">the impact</a>. “I’ve met some great people and amazing families,” she said. “I’ve had an opportunity to really support people at challenging times. Every day I knew that this is the right business for me.”She believes franchising can be a powerful pathway to entrepreneurship, but only when approached with humility and commitment. “It’s not about perfection, it’s about commitment to learning, serving and growing,” Jackson said.And in senior services, the opportunity is&nbsp;<a href="https://1851franchise.com/caringtransitions/why-compassion-driven-businesses-are-thriving-how-caring-transitions-leads-with-heart-and-purpose-2729594">both business-driven and deeply human</a>.“This work isn’t easy, but the need is real,” she said. “We are entering a moment when supporting older adults is becoming a defining challenge for families and communities. There is a huge opportunity here for anyone interested in becoming an entrepreneur.”For more information visit:<a href="https://1851franchise.com/caringtransitions/info"> https://1851franchise.com/caringtransitions/info</a>

Caring Transitions Franchisee Brenda Jackson: Building a Business of Purpose

1851 Franchise

Maryland-based Caring Transitions franchisee Brenda Jackson set out to build something meaningful and found a business that meets one of America’s most urgent needs.

This brand page has been paid for by CARING TRANSITIONS. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

From Real Estate Deals to Real-Life Transitions: How This Caring Transitions Franchisee Found Her Purpose

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Building a Caring Transitions Business as a First-Time Entrepreneur

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Local Siblings Launch Caring Transitions of Somerset County to Build Legacy and Serve Seniors with Compassion

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Veteran and Tech Duo Launch Caring Transitions in Maryland To Bring Meaning and Support to Local Families

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For entrepreneurs seeking a business that blends purpose, profitability and community impact,&nbsp;<a href="https://www.caringtransitionsfranchise.com/">Caring Transitions</a> stands out as a clear choice. The franchise offers a proven model built around compassion and support, helping seniors and families navigate one of life’s biggest challenges: downsizing, relocating or settling an estate.Franchisee&nbsp;<a href="https://www.linkedin.com/in/dershie-kurtz-1b77792ab">Dershie Kurtz</a> of Kerrville, Texas, knows firsthand why this model works. After decades in health care and business ownership, she found&nbsp;<a href="https://1851franchise.com/caringtransitions/info">Caring Transitions</a> to be the perfect next chapter, one that combines her passion for helping others with a turnkey system that allows her to focus on what matters most: her clients.“I am a physical therapist, so I’m used to working with seniors,” Kurtz said. “We owned a pediatric home health company and did that for about 10 years, which is where I got my business experience from. After selling that business, I retired for a little while but was looking for other things to do.”When she began seeing a friend’s posts about her own Caring Transitions franchise, showcasing beautiful home transformations and online auctions, Kurtz was intrigued. “I loved seeing her work with seniors and helping them move,” she said. “She would have reveals of what their house looked like after getting it ready, and those were really fun to see. I loved the brand. I&nbsp;loved the people. Everyone seems to be in it for the right reasons.”Kurtz launched her&nbsp;<a href="https://www.caringtransitions.com/locations/boerne-fredericksburg-kerrville">Caring Transitions of Boerne, Fredericksburg and Kerrville franchise</a> in late 2022 and quickly saw her business take off. “We’ve been so blessed. We started with our first house and really haven’t stopped since then,” she said. “We go from one house to the next, sometimes we have two auctions up at one time.”<h2>A Proven System and Unmatched Support</h2>For many entrepreneurs, starting a business from scratch can feel overwhelming, as developing systems, marketing strategies and processes alone is a large undertaking. Caring Transitions removes those hurdles.“As someone who had to do it all on my own before, I really liked seeing that all of that was already done for you, which I think was awesome,” Kurtz said. “The support that you have is unmatched. If you have a question, you aren’t just on your own; you have a whole team behind you.”<a href="https://1851franchise.com/caringtransitions/10-reasons-why-caring-transitions-stands-out-among-other-franchises-2727831">That comprehensive support system</a>, from corporate training to peer collaboration, allows franchise owners to scale faster, stay organized and avoid common pitfalls that independent business owners often face.“Since I had already owned a business, I knew it would be a lot of work,” she said. “But looking back now, I can see how much of a breath of fresh air this has been as a franchise, and it’s not nearly as stressful.”<h2>Meeting a Growing Need in a Strong Market</h2>Caring Transitions franchisees serve&nbsp;<a href="https://1851franchise.com/caringtransitions/the-growing-need-for-senior-downsizing-how-caring-transitions-is-leading-the-way-2728831">a growing demographic</a>: seniors and families navigating life changes. Kurtz’s Kerrville territory, which has one of the highest senior populations in Texas, presented an ideal opportunity.“When I saw those numbers, it felt like Florida,” she said. “I knew it’d be advantageous.”Her team now helps clients downsize, relocate and auction items through the brand’s proprietary&nbsp;<a href="https://1851franchise.com/caringtransitions/how-franchisees-can-tap-into-the-rising-trend-of-estate-sales-with-ctbids-2728327">CTBids platform</a>, offering both logistical and emotional relief. “People don’t know they need us until they really do,” she said. “They are so thankful for what we do because it takes the burden and stress off the client and the family. They can try to relax a bit in the process. We can take all that stress away from them.”For Kurtz, the personal connection is what makes every job special. “Working with the client and getting to know the family — they all have a different story,” she said. “A lot of us who work together talk about how we feel like we know the client just by seeing what they own.”<h2>Advice for Aspiring Franchisees</h2>Kurtz encourages potential franchise owners to do their homework, but also to trust the process once they join. “Research your territory and understand what the population is for seniors because that is the target market,” she said. “See if you have assisted living facilities in your area because those are great referral sources.”Her other key piece of advice: lean on the network. “Don’t be afraid to ask questions of the leadership group and other owners,” she said. “They have the processes and procedures in place, so just following that initially and ensuring you have it all in place is important. After you get some stuff under your belt, it all falls into place.”Caring Transitions’ recession-resistant model continues to grow nationwide, fueled by the aging baby boomer generation and an increasing need for trusted, compassionate help. For entrepreneurs like Kurtz, the opportunity has been deeply fulfilling.&nbsp;“It’s all about helping people,” she said. “This business has been such a blessing — a way to use my experience and passion to really make a difference in people’s lives.”To learn more about franchising with Caring Transitions, visit<a href="https://1851franchise.com/caringtransitions/">&nbsp;1851franchise.com/caringtransitions</a>.

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<a href="https://www.caringtransitionsfranchise.com/">Caring Transitions</a>, the nation’s largest and most trusted provider of senior relocation, downsizing and estate sale services, is closing out 2025 with what Brand President&nbsp;<a href="https://www.linkedin.com/in/joe-lewandowski-822b5011">Joe Lewandowski</a> calls “a record-breaking year across the board.” From hitting a historic franchise milestone to launching new technology and strengthening systemwide operations, the brand says the foundation is now set for a transformative 2026.“We hit a lot of milestones for 2025,” Lewandowski said. “It was a record-breaking year, with significant growth and the launch of key initiatives and operational improvements. The biggest one is hitting 400 locations. We will finish up the year with around 430 locations. That is huge.”<a href="https://1851franchise.com/caringtransitions/info">Caring Transitions</a> expects to close the year with approximately 70 new locations awarded, fueled by strong demand from franchisees eager to serve the nation’s rapidly growing senior population.Consumer activity surged as well. This upward trajectory extended across the brand’s proprietary online estate sale platform,&nbsp;<a href="https://ctbids.com/">CTBids</a>. “CTBids saw a number of records, including number of sales, items sold and consumer revenue,” Lewandowski said. “All of it demonstrates the momentum of that platform.”Much of Caring Transitions’ systemwide success in 2025 stemmed from strategic investments in operational tools and consumer-facing enhancements.“Operationally, we are working on increasing visibility, and a lot of that is paying off,” Lewandowski said. “We also launched core tech, customer improvements, the CTBids online website — everything we’re doing is supporting our long-term vision.”Beyond new tools, the brand has continued strengthening system standardization and consistency. “We are working on new processes, including a new operations model and updates to training,” Lewandowski said. “We’re also consolidating technology so that our platforms start talking to each other to promote efficiency.”Improving consumer experience remains a top priority for Lewandowski and Caring Brand as well. “We’re looking at different ways to improve the customer experience on the Caring Transitions website, including optimizing our search,” he said. “Our goal is just to sing the praises of this brand. We are the number one provider in our category. Nobody can do what we do at scale.”On the franchise development front, the brand will be targeting markets with high concentrations of retirees, and high demand for support services. “On the lead gen side, we want to target specific markets where we know we’re highly desirable but don’t yet have enough owners,” Lewandowski said. “South Florida, Northern California and Arizona are all major priorities, which are primary places where seniors are retiring.”As the brand enters the new year, Caring Transitions is preparing for one of the most significant moments in its history: its 20th anniversary.“We will be celebrating 20 years of the brand in Nashville at our national conference,” Lewandowski said. “It’s going to be an incredible moment to reflect on how far we’ve come and where we’re headed.”With record-breaking growth, strengthened operations, rising consumer demand and a clear roadmap for national coverage, Caring Transitions is entering 2026 with unprecedented momentum.“We are in a position no other brand in our category can match,” Lewandowski said. “We’re building for the future, and 2026 is going to be a defining year.”To learn more about franchising with Caring Transitions, visit<a href="https://1851franchise.com/caringtransitions/info">&nbsp;https://1851franchise.com/caringtransitions/info</a>.ABOUT CARING TRANSITIONS:Caring Transitions provides older adults and their families with the most trusted, respected and comprehensive downsizing, right-sizing, estate sales and online auctions, and move management solutions in the industry. Founded in 2006, the brand is committed to helping people in a compassionate and caring manner during life's many transitions while providing a total and easy solution for clients in their time of need. Through their proprietary online sales platform, CTBIDS, Caring Transitions also prepares clients for the process of liquidating assets through their own online estate sales auction site. With more than 425 locations, Caring Transitions’ compassionate, experienced professionals minimize stress and relieve the burdens of life’s transitions. To learn more visit&nbsp;<a href="https://www.caringtransitions.com/">https://www.caringtransitions.com/</a>.

Caring Transitions Closes Out Record-Breaking 2025 With Over 400 Locations, Continued Growth and Vision for 2026

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It's no secret that America’s aging population continues to grow. As a result, so too does the need for compassionate solutions to help seniors and families navigate major life changes. That is where&nbsp;<a href="https://www.caringtransitionsfranchise.com/">Caring Transitions</a>, the nation’s leading provider of senior relocation, downsizing and estate sale services, comes in.With nearly two decades of steady growth, a trusted national reputation and a franchise system built on empathy, professionalism and innovation,&nbsp;<a href="https://1851franchise.com/caringtransitions/info">Caring Transitions</a> has become the premier franchise choice for entrepreneurs who want to make a difference while building a thriving business.<h2>A Purpose-Driven Model With Proven Results</h2>From day one, Caring Transitions has been committed to helping older adults and their families manage one of life’s most emotional experiences with care and dignity.&nbsp;“Caring Transitions is built on purpose,” said Brand President&nbsp;<a href="https://www.linkedin.com/in/joe-lewandowski-42656612">Joe Lewandowski</a>. “We’ve created a business model that allows franchisees to build meaningful relationships in their communities while running a scalable, profitable business. It’s that rare opportunity where compassion and success truly align.”That dual focus is one reason why the brand continues to post record-breaking results. In Q3 2025 alone, Caring Transitions expanded into new states, rolled out its first-ever national TV campaign and maintained record performance across all service lines, including&nbsp;<a href="https://1851franchise.com/caringtransitions/how-franchisees-can-tap-into-the-rising-trend-of-estate-sales-with-ctbids-2728327">CTBids</a>, its proprietary online estate sale platform. With over 425 territories operating nationwide, the brand continues to demonstrate both demand and stability.<h2>A Complete Solution for Seniors and Families</h2>Unlike traditional moving companies or home service providers,&nbsp;<a href="https://1851franchise.com/caringtransitions/why-caring-transitions-outshines-its-competitors-a-clear-path-to-success-for-franchisees-2722852">Caring Transitions offers an end-to-end solution</a>. From sorting and organizing to moving, estate sales and online auctions, franchisees deliver a full spectrum of services tailored to each client’s unique needs.This holistic approach not only makes life easier for families but also diversifies franchisees’ revenue streams. Between relocation management, downsizing support and CTBids online auctions, which boast millions of monthly visits, owners can build a flexible and resilient business that scales with demand.“Every part of our model is designed around consistency, compassion and quality,” Lewandowski said. “We’ve developed proprietary tools and training systems that make it easier than ever for franchise owners to focus on serving clients.”<h2>Innovative Tools and Unmatched Support</h2>Caring Transitions continues to lead through technology and operational excellence. Recent rollouts include Caring Quote, a proprietary mobile quoting tool designed to help franchisees streamline sales, price jobs accurately and provide real-time service estimates for clients.The brand also invests heavily in training and marketing support, offering a complete onboarding process, a dedicated business coach and ongoing education through webinars, conferences and field support.“From marketing and lead generation to operations and client care, our systems are built to help franchisees thrive,” Lewandowski said. “Whether you’re a new entrepreneur or an experienced business owner, we give you the roadmap to success, and a network of people who genuinely want you to win.”<h2>An Industry Built on Trust — and Growing Fast</h2>The senior services industry represents one of the most resilient and fastest-growing markets in the U.S.&nbsp;<a href="https://www.census.gov/newsroom/press-releases/2025/older-adults-outnumber-children.html">As the population aged 65 and over surpasses 60 million and continues to rise</a>, more families than ever are seeking trusted professionals to help navigate downsizing, relocation and estate transitions.Caring Transitions meets that need with empathy, experience, and results. The brand has been ranked multiple years running as&nbsp;<a href="https://www.entrepreneur.com/franchises/directory/caring-transitions/328969">the No. 1 Senior Estate Sales Franchise by Entrepreneur Magazine</a> and continues to expand its footprint with a focus on responsible franchising.“We’re not just growing for growth’s sake,” Lewandowski said. “We’re bringing in the right owners — people who care deeply about their clients and communities. That’s why our franchisees stay with us for decades and why our resales are so successful. The business has lasting value.”<h2>The Premier Franchise for a Purpose-Driven Future</h2>With a proven track record, flexible home-based model, proprietary technology and unwavering support network, it’s no surprise that Caring Transitions&nbsp;<a href="https://1851franchise.com/caringtransitions/10-reasons-why-caring-transitions-stands-out-among-other-franchises-2727831">continues to attract mission-minded owners nationwide</a>.“We’re redefining what senior move management looks like, setting new standards for professionalism and compassion, and giving families peace of mind when they need it most,” Lewandowski said. “That’s what makes us the leader in this space.”To learn more about franchising opportunities with Caring Transitions, visit<a href="https://1851franchise.com/caringtransitions/info">&nbsp;1851franchise.com/caringtransitions/info</a>.

What Makes Caring Transitions the Premier Franchise Choice for Senior Move Management

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From Real Estate Deals to Real-Life Transitions: How This Caring Transitions Franchisee Found Her Purpose

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