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<div id="pastingspan1"><span style="">When Burger King launched its new line of grilled hot dogs last month, <a href="http://checkersfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsrcom-hot-dog-sales-are-on-the-rise-after-checkers-rallys-enters-wiener-war-3877" target="_blank" rel="nofollow" target="_blank">Checkers &amp; Rally&#8217;s</a> declared a Wiener War. And while it's not yet clear who is winning the war, the strategy has proved to be a positive boom to Checkers &amp; Rally's hot dog business, which has doubled.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">&#8220;I think it&#8217;s a fun way to protect our business. We&#8217;ve been selling 100 percent beef hot dogs for 30 years. We&#8217;re very proud of the business and it&#8217;s an important part of our business,&#8221; CEO Rick Silva told QSR.com. &#8220;Some of these guys are a lot bigger than we are, and they try to muscle into our space.&#8221;</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">Senior Vice President and Chief Marketing Officer Terri Snyder says the promotion is a tongue-in-cheek way to poke fun at Burger King, which is &#8220;late to the party and overpriced.&#8221; </span></div><div>&nbsp;</div><div><span style="">Even when <a href="http://checkers.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsrcom-hot-dog-sales-are-on-the-rise-after-checkers-rallys-enters-wiener-war-3877" target="_blank" rel="nofollow" target="_blank">Checkers &amp; Rally&#8217;s</a> hot dogs are normally priced, they are less than half the cost of Burger King&#8217;s dogs, Snyder added.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">Hot dogs do appear to be on the rise. Snyder says they&#8217;re not only a growing presence at convenience stores and fast food, but they&#8217;re also appearing in casual dining and even food trucks.</span></div><div>&nbsp;</div><div>For more franchising information about <a href="http://checkers.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsrcom-hot-dog-sales-are-on-the-rise-after-checkers-rallys-enters-wiener-war-3877" target="_blank" rel="nofollow" target="_blank">Checkers &amp; Rally's, click here</a>.&nbsp;</div>

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The brand has been promoting its hot dog menu items.

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QSR.com: Hot Dog Sales Are On The Rise After Checkers & Rally's Enters Wiener War

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QSR.com: Hot Dog Sales Are On The Rise After Checkers & Rally's Enters Wiener War

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