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Chipotle Increasing Food Safety Efforts
The company recently hired a new executive director of food safety
Same-store sales for Chipotle were down 26.1 percent in February, but the company did show signs of growth during the month. The February metric was an improvement over the same-store sales decline of 36.4 percent in January.
The Denver-based chain saw multiple foodborne illness outbreaks across its stores over the last six months, but it is starting to see some recovery, highlighted by the improved same-store-store sales decline in February.
Chipotle recently announced it hard hired Kansas State University meat-science professor James Marsden as its new executive director of food safety. There were reports that Chipotle was scaling back some of its food-safety changes, but the company denied those claims, according to FastCasual.com.
"Over the last few months, we have implemented a number of programs and procedures to enhance food safety — including prep of some ingredients in central kitchens, high resolution testing of ingredients, and procedural changes in our restaurants. Any changes we may make to our initial plans will be to strengthen what we are doing,” Chipotle Communications Director Chris Arnold said.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
