1851

Perhaps more than any other franchisor in the QSR and fast casual space, <a href="https://1851franchise.com/sorry-tiktok-facebook-is-still-the-king-of-marketing-2710754#stories">Chipotle has fully embraced the Gen Z-facing approach to marketing</a>. One of the many ways the brand has done this is through a full-on adoption of the popular social media app for teens, TikTok.&nbsp;Chipotle recently became the <a href="https://www.forbes.com/sites/aliciakelso/2019/08/07/why-chipotles-bet-on-tiktok-is-paying-off/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=chipotle-is-back-on-its-tiktok-game-just-in-time-for-halloween-2711437#72ace9304080" target="_blank" rel="nofollow">first and only major restaurant franchise to have a TikTok account</a>. The decision seems to be paying off for the brand, who embarked on a six-day <a href="https://www.instagram.com/p/BxNegHEAoeN/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=chipotle-is-back-on-its-tiktok-game-just-in-time-for-halloween-2711437" target="_blank" rel="nofollow">#ChipotleLidFlip campaign</a> with the help of <a href="https://www.instagram.com/daviddobrik/?hl=en&utm_source=1851franchise.com&utm_medium=article&utm_campaign=chipotle-is-back-on-its-tiktok-game-just-in-time-for-halloween-2711437" target="_blank" rel="nofollow">social media influencer David Dobrik</a>, generating 104 million video starts in May.&nbsp;The brand’s foray into <a href="https://influencermarketinghub.com/what-is-tik-tok/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=chipotle-is-back-on-its-tiktok-game-just-in-time-for-halloween-2711437" target="_blank" rel="nofollow">TikTok</a> doesn’t stop there. This summer’s <a href="https://www.mobilemarketer.com/news/chipotle-smashes-tiktok-records-with-guacdance-challenge/560102/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=chipotle-is-back-on-its-tiktok-game-just-in-time-for-halloween-2711437" target="_blank" rel="nofollow">#GuacDance challenge</a> generated 250,000 video submissions and 430 million videos—TikTok’s highest performing branded challenge yet. The hashtag brought results in the real world as well, with the <a href="https://newsroom.chipotle.com/2019-08-01-Chipotles-National-Avocado-Day-Celebrations-Smash-Records?utm_source=1851franchise.com&utm_medium=article&utm_campaign=chipotle-is-back-on-its-tiktok-game-just-in-time-for-halloween-2711437" target="_blank" rel="nofollow">chain’s avocado usage jumping 68%</a>.The brand’s newest campaign is part of <a href="https://www.prnewswire.com/news-releases/chipotles-boorito-deal-returns-with-a-tiktok-transformation-challenge-300944546.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=chipotle-is-back-on-its-tiktok-game-just-in-time-for-halloween-2711437" target="_blank" rel="nofollow">the annual "Boorito" Halloween celebration</a>, which includes a branded hashtag challenge on TikTok. The TikTok Transformation contest asks Chipotle fans to post videos showing "before and after" shots of getting into costume. <a href="https://chipotle.com/halloween?utm_source=1851franchise.com&utm_medium=article&utm_campaign=chipotle-is-back-on-its-tiktok-game-just-in-time-for-halloween-2711437" target="_blank" rel="nofollow">The restaurant chain is awarding free burritos for a year to five TikTok users</a> whose videos receive the most likes on the video-sharing app. Chipotle enlisted influencers including <a href="https://www.instagram.com/zachking/?hl=en&utm_source=1851franchise.com&utm_medium=article&utm_campaign=chipotle-is-back-on-its-tiktok-game-just-in-time-for-halloween-2711437" target="_blank" rel="nofollow">Zach King</a> and <a href="https://www.tiktok.com/@brittany_broski?utm_source=1851franchise.com&utm_medium=article&utm_campaign=chipotle-is-back-on-its-tiktok-game-just-in-time-for-halloween-2711437" target="_blank" rel="nofollow">Brittany Broski </a>to promote the challenge with their own branded posts.Chipotle knows its audience—the chain was recently ranked among the five most popular restaurant brands for teens, according to Piper Jaffray's semi-annual <a href="http://www.piperjaffray.com/3col.aspx?id=5751&utm_source=1851franchise.com&utm_medium=article&utm_campaign=chipotle-is-back-on-its-tiktok-game-just-in-time-for-halloween-2711437" target="_blank" rel="nofollow">"Taking Stock With Teens" survey</a>, making TikTok a key marketing channel for the chain.&nbsp;Instead of brand advertisements, social media has become a place for <a href="https://1851franchise.com/3-times-brands-knocked-it-out-of-park-with-social-media-2710651">off-beat and wacky marketing campaigns</a>. As <a href="https://www.mobilemarketer.com/news/chipotle-marc-anthony-see-viral-growth-via-tiktok/556883/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=chipotle-is-back-on-its-tiktok-game-just-in-time-for-halloween-2711437" target="_blank" rel="nofollow">TikTok continues to turn weird memes into money</a>, it appears that Chipotle has found a successful way to make good use of the app’s viral video power.

Chipotle Is Back on Its TikTok Game Just in Time for Halloween

1851 Franchise

The popular chain is following up on this year’s impressive string of successful TikTok campaigns.


chipotle-is-back-on-its-tiktok-game-just-in-time-for-halloween

Pet Wants

FOX Reno: Summer Pet Safety With Pet Wants of Sparks

fox-summer-pet-safety-with-pet-wants-sparks

Workout Anytime

Workout Anytime Teams Up with Viral Baseball Star Kyle “KJ” Jackson to Inspire Fitness Journeys Nationwide

workout-anytime-teams-up-with-viral-baseball-star-kyle-kj-jackson-to-inspire-fitness-journeys-nationwide

Sola Salons

1851 Franchise Deep Dive graphic with Sola Salons logo

Sola Salons Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sola-salons-franchise-costs-fees-profit-and-data

Paris Baguette Canada

image of paris baguette cake and franchise decorations

What Canadian Franchisees Want to Know: Paris Baguette Profit Potential and Franchisee Support

paris-baguette-franchise-canada-profit-support

Home Halo

How Home Halo Is Supporting the Growing Demand for Home Care

how-home-halo-is-supporting-the-growing-demand-for-home-care

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Keurig Dr Pepper Splits in $18 Billion JDE Peet’s Deal, Creating Global Coffee Giant

keurig-dr-pepper-splits-in-18-billion-jde-peets-deal-creating-global-coffee-giant

McDonald’s Rolls Out Major Value Push To Win Back Customers Amid Inflation

mcdonalds-rolls-out-major-value-push-to-win-back-customers-amid-inflation

Photo of Paris Baguette pastries and beverages 

Paris Baguette Celebrates 250th Café Opening in Frederick, Maryland, Accelerating Expansion and Reviving the Neighborhood Bakery Café

paris-baguette-250th-north-america-cafe

Restaurant Chains Open Their Wallets To Jump-Start Franchise Growth - 1851 Franchise

Restaurant Chains Open Their Wallets To Jump-Start Franchise Growth

restaurant-franchise-incentives-cash-royalty-holidays-fee-reductions

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

graphic image of a franchisee spotligh aman kaur of voodoo brewing

How This Trio of Friends Is Brewing Up Community With Voodoo Brewing Co. in Prosper, Texas

Chipotle Is Back on Its TikTok Game Just in Time for Halloween

MORE STORIES LIKE THIS