How Christmas Decor Positions Franchisees for Success With Multiple Revenue Streams

Christmas Decor, the Christmas decoration franchise with over 300 units nationwide, has grown in popularity thanks to its holiday decorating services. The brand has also developed a model that sets franchisees up for success with multiple revenue streams throughout the year. 

“The Decor Group brands are created to help franchisees generate year-round revenue and supplement other seasonal businesses,” said Brandon Stephens, president of Christmas Decor. “Now, after experiencing some of our strongest growth yet over the past several years, we are excited to continue partnering with franchisees and giving them the opportunity to service their communities all year round.”

Through NiteTime Decor, franchisees can offer services that significantly improve an outdoor space any time of year. Homeowners are becoming more conscious of the benefits of high-quality lighting on their properties, and franchisees can build on an existing customer base to develop their lighting business into a sustainable, year-round venture.

NiteTime Decor offers a range of services for customers who might be looking to:

• Increase safety and security through better lighting
• Enhance the curb appeal of a home by highlighting the front of the property
• Spotlight the beauty of existing landscaping and architecture by highlighting the best features
• Create a resort-like feel in outdoor living spaces with the addition of more artistic lighting

“Our residential clients tend to be on the more affluent side, and you’re building relationships with them,” said Stephens. “So if you're a contractor who offers other services, you may land them as a Christmas client, then you can go in and cross-sell them on all your other services.”

The wide range of services offers a benefit in terms of a franchisee's economic stability, and it also supports a franchisee in recruiting and retaining a skilled, satisfied workforce.

Often, employees of outdoor-based businesses expect a slow-down in business, or even a complete stop in work, during the “off” season. Christmas Decor’s multiple revenue streams support owners in minimizing the length of the off-season, and when they expand services further, the longevity of peak business only increases.

“Generally, a franchisee will go to a house to sell a lighting service and also end up cross-selling their pest control or landscaping services. This helps them create a very economically resilient client base,” said Stephens. “We are also creating jobs by extending landscaping and outdoor services year-round. We are avoiding laying people off, which is incredible.”

The franchise has proven the strength of its model with recent performance, noting an average revenue of $399,993 in its 2023 Franchise Disclosure Document (FDD). The highest gross revenue reported in the 2023 FDD was over $6 million.

Seasoned franchisees can build on an investment with Christmas Decor by expanding their services to include other lighting options that can be completed year-round, all with the backing of an experienced franchise team with decades of experience.

To find out more information on Christmas Decor, please visit https://www.christmasdecor.net/. To learn more about costs to buy this franchise, please visit https://1851franchise.com/christmasdecor/info. For more lighting design tips, visit https://www.estatenvy.com/christmasdecor/.