Franchising has always played a crucial role in Brian McSharry’s professional life. He first launched his career with the California-based franchise brand Togo’s, eventually rising through the ranks to become its VP of Operations and Marketing. He even relocated with the brand to the Boston, Massachusetts area after it was purchased by Dunkin’ Donuts, and helped the brands integrate into one large concept. But after two decades in the restaurant industry, McSharry knew that it was time to look for his next business opportunity.
Unsure of what to do next, he started searching for franchise brands with strong growth potential through the help of a business coach. After completing a profile and determining the types of industries that stood out to him the most, he was presented with a handful of business ownership opportunities. And while some of them seemed like they could be good in the short term, McSharry wasn’t finding a brand that he expected to be excited about 10 years down the line.
Thinking that he wasn’t going to find the right opportunity within franchising, McSharry went back to his business advisor and coach. After explaining that he was looking to work with a franchisor that he had complete trust in, his advisor connected him with Bob Lewis, president and CEO of Closet & Storage Concepts.
“Having worked on both the franchisor and franchisee sides of the industry, I knew what I was looking for in a business ownership opportunity. At the top of the list was the integrity of a franchisor—I needed to know that I was teaming up with a brand that shared my values and passion. That’s exactly what I found in Bob Lewis and Closet & Storage Concepts,” said McSharry. “Even though the concept was incredibly young at the time, I was confident that the door was wide open for growth. After trying to talk myself out of it for a while, I couldn’t deny what I already knew: I needed to open up my own Closet & Storage Concepts location.”
Together with his wife Mary Pat, McSharry opened up a Closet & Storage Concepts business in Boston. The franchise was the third in the brand’s system behind Baltimore, Maryland and Charlotte, North Carolina. McSharry operates a traditional Closet & Storage Concepts business, which includes a showroom that produces its own products. And today, 16 years after officially opening his doors, McSharry says that business is better than ever.
“When we first started out, closet storage and organization were industries that were much more popular and recognized on the West Coast. But that gave us the ability to introduce the Closet & Storage Concepts brand to a new community and show how it was easily accessible to families on all ends of the financial spectrum,” McSharry said. “Since then, we’ve had the opportunity to build relationships with home builders and establish a strong presence in the community. And now that home organization is a popular industry across the country, we’re positioned as leaders within the space.”
Since McSharry launched his Closet & Storage Concepts location, the brand has grown exponentially. By introducing three different business models, including traditional concepts like McSharry’s that operate as showrooms and manufacturers, showrooms that purchase their products from the brand’s corporate manufacturing facility and locations that serve as manufacturers for other franchise units, Closet & Storage Concepts has opened the doors for rapid expansion as it partners with new franchisees.
“The Closet & Storage Concepts brand has experienced tremendous growth since we first launched with the help of franchisees like Brian & Mary Pat. Between acquiring the “More Space Place” franchise system in 2013 and establishing a presence in new communities, we’ve solidified our position at the forefront of a booming industry,” said Lewis. “We’re looking forward to continuing our long tradition of successfully expanding in new communities as we target key markets for development in 2017.”
With 40 locations currently operating across the country and sales consistently rising year after year, Closet & Storage Concepts / More Space Place is gearing up for a record breaking year. And between its strong support system and affordable initial investment that ranges from $73,000 to $492,600, the brand is making its franchise opportunity easily accessible for aspiring entrepreneurs in communities across the country.
“If you were to ask me whether or not I would do this all over again having learned everything that I know now, the answer would be yes in a heartbeat. My experience with Closet & Storage Concepts as a whole has been overwhelmingly positive, and I’m grateful to be a part of a franchise system that encourages its local owners to play an active role in the brand,” McSharry said.