With the Support of Closet & Storage Concepts, Franchisee Dominates the Local Home Improvement Industry
The competition is heating up in the increasingly popular home improvement industry. There’s no shortage of brands trying to win business from homeowners across the country—consumers are expected to spend nearly $325 billion on remodeling and repairs this year alone. But when it comes to creating custom organizational and storage systems, there’s only one brand that consistently produces top of the line products: Closet & Storage Concepts.
The brand has been raising the bar in the home improvement industry for nearly 30 years. With locations in 10 states, Closet & Storage Concepts is known among both industry professionals and consumers as the brand to beat. It’s that heightened level of brand awareness that first inspired Andrew Ward to join Closet & Storage Concepts’ ever-growing franchise system.
Ward was looking for a career change after spending more than 25 years working for a book manufacturing company when he came across Closet & Storage Concepts’ franchising opportunity. He took over one of the brand’s existing locations in Charlotte, North Carolina. In fact, he was the first franchisee to ever purchase an already established store. By tapping into Closet & Storage Concepts’ reputation and loyal customer base, Ward has been able to take the unit to the next level.
“Being a franchisee with Closet & Storage Concepts gives me the best of both worlds when it comes to business ownership. On one hand, the fact that it’s a franchise opens the door to a level of brand recognition and corporate support that I wouldn’t otherwise have. But there’s also a tremendous amount of independence and the ability to run your business with a great degree of latitude,” said Ward.
Business is booming at Closet & Storage’s Charlotte location—Ward recently doubled the size of its showroom and added sales staff in order to keep up with demand. The brand is the preferred vendor for a lot of builders and remodelers in the region, meaning it’s always taking on new projects. It’s also constantly pursuing opportunities in the traditional retail part of its business.
“Andrew is a perfect example of how franchisees can capitalize on Closet & Storage Concepts’ proven business model,” said Tom Harris, director of franchise development for Closet & Storage Concepts. “By leveraging our strong reputation and continuing to create the best products in the industry, local business owners have the opportunity to position themselves as the go-to home improvement company in their local communities.”
Closet & Storage Concepts designs, manufactures and then installs custom closet storage and organizer systems in homes across the country. The brand’s designers perform an in-house analysis before creating a completely unique organization system that’s affordable and simple to use. Since the company was first founded, Closet & Storage Concepts has installed more than one million closet systems in homes and offices across the country.
That number is only going to climb as franchisees like Ward continue to bring the brand’s services to new communities. As demand continues to grow, Closet & Storage Concepts is poised to expand its reach and add to its bottom line.
“Since taking over the business, we’ve really seen a great resurgence in the market. More consumers are spending money on home remodeling and custom organization systems, which puts us in a perfect position to grow,” said Ward. “Closet & Storage Concepts is the best of what the industry has to offer, and we’re excited to continue helping customers make their creative dreams a reality.”