Franchise News
CNBC: Consumer Confidence Hits 15-Year High
With the uncertainty of the 2016 presidential election behind them, Americans are feeling more optimistic about economic conditions.
Americans are feeling better about the economy today than they have in 15 years. According to a new survey released by The Conference Board on Tuesday, the Consumer Confidence Index hit 113.7 in December, outperforming the expected Index of 109.0. CNBC notes that’s the highest it has been since August of 2001.
The Index is determined by a survey that takes consumer attitudes, confidence toward business conditions, short-term outlook, personal finances and jobs into consideration. Americans are more optimistic about those factors now that the uncertainty of the 2016 presidential election has been resolved.
Lynn Franco, director of economic indicators at The Conference Board, said in a press release, “The post-election surge in optimism for the economy, jobs and income prospects, as well as for stock process which reached a 13-year high, was most pronounced among older consumers.”
Going forward into 2017, it’s likely that consumer confidence will be based on whether or not the expectations of economic growth and policy are actually realized under the new presidential administration.
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About the Author
Cassidy McAloon
FollowCassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.
Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.
