1851

Someone recently said to me that in order to create a great company, you have to hire more giants than not. And when you conclude that someone is not a giant, move on quickly.

This sparked many thoughts about creating a great organization, business or brand and what we need to do to attract more giants. Thankfully, we have already recruited several.

If people buy based on product, people, profits and plans&mdash;or product, leadership, profits, accessibility, and strategy&mdash;then giants are ultimately the cornerstone for success. Yet, they are often overlooked.

I think about a brand like <a href="https://slimchickensfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=creating-a-successful-business-starts-and-ends-with-giants-7567" target="_blank" rel="nofollow" target="_blank">Slim Chickens</a>. If you haven&rsquo;t heard of it, look up their leadership on LinkedIn. It&rsquo;s a 40-location &ldquo;better chicken&rdquo; brand based out of Fayetteville, Arkansas that is 100 percent committed to hiring giants and awarding franchises to giants. While their growth may seem slow and methodical, it aligns with other giant brands&rsquo; growth in foundational look and feel.

At 13 years old and with 40 locations, the brand has not grown too fast. In a recent news article, the brand wrote, &ldquo;Slim Chickens has come a long way in its 13-year history, with more than 40 locations in 10 states and plans to grow to 600 locations in the next 10 years.&rdquo;

Is 600 locations possible? Sure, because of the line that followed that statement: &ldquo;To further fuel this effort, the brand is continuing to strengthen its executive team with the recent hiring of industry veteran Mark Mears.&rdquo;

Mears joined the emerging brand after serving as the Chief Marketing Officer for Noodles &amp; Company. Before that, he worked with Schlotzsky&rsquo;s. Those are two widely recognizable brands. Clearly, he&rsquo;s a potential giant.

What the team at Slim Chickens continues to do is invest in people who have been creators in the past. They are committed to hiring giants in hopes that a whole bunch of giants will collectively create enough ideas, momentum and power to achieve their growth goal. Perhaps this means you should hire more creators than doers. Does your organization have more people on the sidelines awaiting their next assignment or more people getting their hands dirty in the playing field? &nbsp;

Might the brand not reach 600 units in the next 10 years? Sure. The economic environment can change&mdash;from food cost to the health of their core product. But, when you spend more on the initial foundation and build structure around it&mdash;like what Slim&rsquo;s has done in operations, development, marketing and leadership&mdash;you have a fighting chance to hit the goals you set out to achieve. It&rsquo;s like playing blackjack with the cards up&mdash;you can still lose but you have great visibility into the probability of winning.

Our agency, <a href="http://nolimitagency.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=creating-a-successful-business-starts-and-ends-with-giants-7567" target="_blank" rel="nofollow" target="_blank">No Limit Agency*</a>, is on a mission to become the greatest mid-sized agency that ever existed. We may get lucky and become that naturally, but, if we continue to place a focus on hiring giants and elevating giants from within, we will have a better chance. Our roster includes many power hitters and we will continue to bring on more as 2017 nears. We certainly want to play blackjack with the cards up.

Creating a Successful Business Starts and Ends With Giants

1851 Franchise

Hiring giants within your company is a lot like playing blackjack with the cards up—you can still lose, but you have greater visibility into the probability of winning.


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

creating-a-successful-business-starts-and-ends-with-giants

BooXkeeping

image of booxkeeping franchise graduation present

Why a BooXkeeping Franchise Might Be the Smartest Graduation Gift You Can Give

booxkeeping-franchise-graduation-gift

KidStrong Franchising, LLC

image of kidstrong franchisees NFL player Shaun Wade and his former Team USA Heptathlete wife Jordan

Why This Athlete Couple Chose To Open a KidStrong Franchise

nfl-player-shaun-wade-kidstrong-franchise-georgia

HomeTeam Inspection Service

Team of home inspectors exiting branded HomeTeam Inspection Service vehicle

HomeTeam Inspection Service Offers Franchise Opportunity With No Experience Required

hometeam-franchise-training

Comfort Keepers

image of comfort keepers employees franchise

Comfort Keepers® Partners With PocketRN to Enhance Dementia Care Nationwide

comfort-keepers-pocketrn-dementia-care-partnership

Right at Home

Right at Home Franchise - Q3 2025 Momentum - 1851 Franchise

Right at Home Continues Momentum as It Closes Out the Third Quarter and Looks Ahead To Hit Its Annual Signings and Openings Goal by the End of the Year

right-at-home-franchise-q3-2025

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Photo of Papa Murphy's Take 'N' Bake Pizza franchisee Lily Wilford

Entrepreneur: This 18-Year-Old Saves Babysitting Money for College — Then Decided to Buy a Business Instead

18-year-old-franchise-owner-lily-wilford

Amazon outage, AWS outage, Amazon AWS logo

The Day the Cloud Stalled: How Amazon's Outage Impacted Franchise Economy

amazon-aws-outage-franchise-impact-travel-dining-failure

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Top Education Franchises To Consider for 2025 - 1851 Franchise

Top Education Franchises To Consider Investing In for 2025

top-education-franchises-investment-opportunities

Graphic with arm, holding graduation cap, coming out of stack of books

top-tutoring-test-prep-franchises

Top Early Childhood Education and Child Care Franchises for 2025 - 1851 Franchise

Top Early Childhood Education and Child Care Franchises for 2025

early-childhood-education-child-care-franchises

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

graphic image of an 1851 franchisee spotlight brayden and johnny steven of teriyaki madness

Father-and-Daughter Team Bring Teriyaki Madness to Wichita, Kansas, With Big Expansion Plans

johnny-brayden-steven-teriyaki-madness-wichita

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

Creating a Successful Business Starts and Ends With Giants

MORE STORIES LIKE THIS