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<div id="pastingspan1"><div id="pastingspan1"><div id="pastingspan1">In the hyper-competitive casual dining space, Denny&#8217;s is taking development to a new level with the launch of its <a href="http://dennysfranchising.com/Incentive?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dennys-launches-new-million-dollar-incentive-program-3534" target="_blank" rel="nofollow" target="_blank">New Million Dollar Incentive Program</a>.</div><div id="pastingspan1"></div><div id="pastingspan1">Franchisees who open six restaurants in new and emerging markets can save up to $1 million through reduced royalties, reduced training fees and lower initial franchisee fees. And if the idea of opening six restaurants is too much to handle, franchisees can save up to $320,000 if they open two restaurants in new and emerging markets.</div><div id="pastingspan1"></div><div id="pastingspan1">Steve Dun, senior vice president and chief global development officer for the brand, <a href="http://www.wsj.com/articles/as-competition-for-franchisees-heats-up-so-do-incentives-1453690992?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dennys-launches-new-million-dollar-incentive-program-3534" target="_blank" rel="nofollow" target="_blank">told The Wall Street Journal</a> that the program was designed to help find new locations for franchisees.</div><div id="pastingspan1"></div><div id="pastingspan1">&#8220;The opportunity to grow market share through more new development in low-penetrated geographic areas is very attractive,&#8221; Dunn said. &#8220;Our current incentive program is offered to attract new growth capital and experienced operators primarily in regions east of the Mississippi River.&#8221;</div><div id="pastingspan1"></div><div id="pastingspan1">Total initial investments with the brand can range anywhere from <a href="http://dennysfranchising.com/Requirements?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dennys-launches-new-million-dollar-incentive-program-3534" target="_blank" rel="nofollow" target="_blank">$1.1 million to $2.6 million</a>, so these incentives can certainly help to offset costs for development. </div></div></div>

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Franchisees who open six restaurants can save up to $1 million in reduced fees

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