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Denny's Launches New Million Dollar Incentive Program
Franchisees who open six restaurants can save up to $1 million in reduced fees
In the hyper-competitive casual dining space, Denny’s is taking development to a new level with the launch of its New Million Dollar Incentive Program.
Franchisees who open six restaurants in new and emerging markets can save up to $1 million through reduced royalties, reduced training fees and lower initial franchisee fees. And if the idea of opening six restaurants is too much to handle, franchisees can save up to $320,000 if they open two restaurants in new and emerging markets.
Steve Dun, senior vice president and chief global development officer for the brand, told The Wall Street Journal that the program was designed to help find new locations for franchisees.
“The opportunity to grow market share through more new development in low-penetrated geographic areas is very attractive,” Dunn said. “Our current incentive program is offered to attract new growth capital and experienced operators primarily in regions east of the Mississippi River.”
Total initial investments with the brand can range anywhere from $1.1 million to $2.6 million, so these incentives can certainly help to offset costs for development.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
