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Denny's Launches New Million Dollar Incentive Program
Franchisees who open six restaurants can save up to $1 million in reduced fees
In the hyper-competitive casual dining space, Denny’s is taking development to a new level with the launch of its New Million Dollar Incentive Program.
Franchisees who open six restaurants in new and emerging markets can save up to $1 million through reduced royalties, reduced training fees and lower initial franchisee fees. And if the idea of opening six restaurants is too much to handle, franchisees can save up to $320,000 if they open two restaurants in new and emerging markets.
Steve Dun, senior vice president and chief global development officer for the brand, told The Wall Street Journal that the program was designed to help find new locations for franchisees.
“The opportunity to grow market share through more new development in low-penetrated geographic areas is very attractive,” Dunn said. “Our current incentive program is offered to attract new growth capital and experienced operators primarily in regions east of the Mississippi River.”
Total initial investments with the brand can range anywhere from $1.1 million to $2.6 million, so these incentives can certainly help to offset costs for development.
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