Detail Garage INFO
About Detail Garage
Detail Garage is North America’s go-to retail franchise for car care, professional auto detailing supplies, detailing equipment, car care accessories and training. Started in 2008 by Paul Schneider and David Knotek — professional auto detailers and passionate car enthusiasts at heart — Detail Garage was born out of a need to create the ultimate community for car care enthusiasts.
Since the first store opened, Detail Garage has become a full automotive-lifestyle brand by combining globally recognized retail products with industry-leading innovations, providing customers with the best the industry has to offer in terms of products, tools, accessories and consumer education. Detail Garage is a place where car enthusiasts of all ages can comfortably hang out, test new products and benefit from the knowledge of staff.
Today, the brand has expanded through franchising to feature more than 75 locations around the world, and now offers prospective franchisees the opportunity to bring Detail Garage’s beloved concept to dedicated car enthusiasts in their own communities.
Why Detail Garage? Why Now?
The automotive industry has proven to be uniquely resilient against the COVID-19 pandemic, and Detail Garage stands out in the segment as a low-cost business model with a robust consumer offering, exceptional support and a massive social media presence — factors that helped franchisees see a 28% increase in sales in 2020.
Incoming Detail Garage franchisees will receive the same impressive array of benefits that have continued to position owners for success for over a decade. Prior to opening, the Detail Garage team is able to provide prospects with access to a proprietary site selection tool to evaluate new location opportunities via in-depth consumer analytics including population density, income, traffic patterns and number of residences versus businesses. The cost to invest in a Detail Garage is also significantly lower than many of its competitors, with an initial investment range of only $150,975 to $260,450.
Once stores are open, Detail Garage franchisees enjoy an attractive and flexible lifestyle thanks to the brand’s streamlined operational model and community-oriented approach. In terms of ongoing support, Detail Garage franchisees receive continuous training on everything from operations and staffing to technology and marketing, allowing them to focus on building long-lasting customer relationships. Plus, since community is such an integral part of the Detail Garage business model, franchisees are provided with promotional marketing materials to help with local community outreach, event planning and more. And after events, franchisees typically see sales from attendees three times higher than an average customer.
When it comes to marketing, social media is also a major differentiator for Detail Garage. The Detail Garage corporate team features several experts who currently run the most successful automobile channel on YouTube, Chemical Guys, which has 735,000 subscribers, as well as a verified Instagram account, @detailgarage, with 439,000 followers. Detail Garage franchisees have the opportunity to tap into this impressive, nationally recognized social media presence and use it to grow their local businesses.
Now, the Detail Garage team is looking to hit its goal of 100 open units this year, followed by 50 locations added to the system each subsequent year.
What Sets Detail Garage Apart?
As the retail store for Chemical Guys — the brand’s parent manufacturing company and the number-one car care brand on Amazon — Detail Garage prides itself on providing auto enthusiasts with the highest-quality car care products available in the market today. Whether it be exclusive small-batch waxes, cutting-edge hybrid coatings, nano-polishes or ceramic coatings, Detail Garage specializes in crafting unique solutions in an ever-changing industry.
In addition to the highest quality products on the market, Detail Garage customers can also expect a hands-on shopping experience. Detail Garage understands the enthusiasm many people have about caring for their cars and creates lifelong customers through a collaborative auto care shopping experience. At every Detail Garage location, on-staff expert technicians are there to answer all customers’ questions and provide recommendations for a wide variety of car care needs.
Detail Garage also utilizes its nationally-recognized social media presence to aid in the customer shopping experience, boost sales and cultivate a loyal following. They have even taken it to the next level by putting a QR code on every Chemical Guys product that takes users directly to a YouTube video to teach them how to use it.
To bolster the brand’s connection with the community, each Detail Garage store hosts multiple educational and marketing events every month. For example, Detail Garage offers an entrepreneurial-minded vocational school for professional auto detailing and reconditioning. The two courses, DIY Basics and Polishing, are educational programs where customers can take advantage of Detail Garage’s unmatched team of worldwide professional detailers and educators. The courses provide attendees with innovative, comprehensive, hands-on and smart training programs for professional auto detailing.
Why the Auto Detailing Industry?
With nearly 287 million vehicles on the road in the U.S., the demand for cars, car services and car accessories isn’t going anywhere. People are keeping their cars longer than ever before, and the automotive industry has been one of the most resilient throughout the COVID-19 pandemic. Now that the economy is rebounding, it is expected that consumers will treat themselves to new cars this year, which could mean increased demand for the automotive aftermarket industry. The cars people drive are a big part of their lives, and that is why customers will always be passionate about taking care of them.
For fellow car enthusiasts and entrepreneurs looking to enter the booming automotive industry, Detail Garage offers a rare opportunity to join more than just a proven, worldwide brand — it offers a chance to invest in a lifestyle and community. With access to so much support, training and brand recognition, franchisees don’t need to do any detailing or have detailing experience; they just need to follow the system, greet their customers with a smile, shake people’s hands and share their passion for cars.
Now, the team has identified available markets primed for growth in the Sunbelt, including markets spread from California to Florida, as well as New York, New Jersey and the Midwest.
Why Franchisees Love the Brand
Detail Garage is designed to be the perfect business opportunity for car enthusiasts. Detail Garage’s very first franchisee Gil Gonzalez, for example, started as an employee with Chemical Guys 14 years ago. Gonzalez worked his way up through the company and held different roles on the team, saw the brand’s growth and fell in love with the industry. In 2015 Gonzalez discovered Detail Garage and decided it would be great to start his own store.
“I loved the idea of providing customers and car enthusiasts with the industry’s best products and knowledge under one roof,” said Gonzalez. “I am also a car enthusiast myself, and I knew that the environment was perfect for me as a first-time business owner. I love the whole business model — it is not just a retail store selling products, it is designed to personally connect with customers. We get to see their passion and recommend the right products and educate our customers on how to use them. That is really hard to find in the retail industry.”
The initial investment range for a Detail Garage location is only $150,975 to $260,450. For more information, visit: https://www.detailgarage.com/franchising.html