Facebook is taking on TV companies and streaming services with its latest announcement--a new feature. According to a recent VentureBeat article, the social network has introduced Watch, which includes both original and user-generated content on a dedicated tab in the social app. The tab is replacing Marketplace and is intended to help creators and publishers build their audience of loyal fans and earn money for their content.

“We hope Watch will be home to a wide range of shows — from reality to comedy to live sports. Some will be made by professional creators, and others from regular people in our community,” said CEO Mark Zuckerberg in a Facebook post.

What you will see in your Watch tab will be based on what your friends and the other Facebook users are watching. To help users understand what a show is about and connect it with other similar videos, Show Pages are also being introduced to create communities and give users the chance to follow a show for updates.

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