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While most franchise brands in the QSR and fast casual space are eager to <a href="https://1851franchise.com/third-party-delivery-apps-continue-to-take-over-the-game-2710464" style="text-decoration-line:none" target="_blank">partner with third-party delivery providers</a>, the notoriously tech-savvy pizza chain Domino&rsquo;s isn&rsquo;t so easily persuaded.&nbsp;

The brand just opening the glass-paneled, new doors of its <a href="https://1851franchise.com/domino-s-debuts-technology-testing-center-in-a-garage-2710782" style="text-decoration-line:none" target="_blank">&ldquo;Innovation Garage&rdquo;</a> to investors September 6 in Ann Arbor, Michigan, providing a chance to showcase all of the company&rsquo;s <a href="https://www.forbes.com/sites/aliciakelso/2018/04/30/delivery-digital-provide-dominos-with-game-changing-advantages/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dominos-continues-to-resist-the-third-party-delivery-craze-2711017" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">tech-centric innovations, platforms, and products</a> it believes will give franchisees an advantage in the segment. Third-party delivery partnerships were not one of them.&nbsp;

Domino&rsquo;s chief executive Ritch Allison hasn&rsquo;t been shy about the subject, saying the company believes third-party delivery ultimately &ldquo;is extracting profitability out of the restaurant industry for those players signing up,&rdquo; <a href="https://www.qsrmagazine.com/pizza/dominos-punches-back-against-third-party-delivery?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dominos-continues-to-resist-the-third-party-delivery-craze-2711017" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">according to QSR Magazine</a>. Allison explained that top-line sales growth doesn&rsquo;t necessarily equate to franchisees making more money.&nbsp;

Instead of hopping on the third-party bandwagon like competitors <a href="https://table.skift.com/2019/03/18/pizza-chains-usher-in-new-era-in-delivery-through-third-parties/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dominos-continues-to-resist-the-third-party-delivery-craze-2711017" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Pizza Hut</a> or <a href="https://www.restaurantbusinessonline.com/technology/papa-johns-inks-deal-doordash?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dominos-continues-to-resist-the-third-party-delivery-craze-2711017" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Papa John&rsquo;s</a>, Domino&rsquo;s is fighting back with new offerings. The chain is launching a <a href="https://www.dominos.com/en/about-pizza/late-night-food/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dominos-continues-to-resist-the-third-party-delivery-craze-2711017" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">20 percent off promotion after 9 p.m</a>. The late-night deal specifically targets the post-dinner and late-night daypart where quick-serves generate a good deal of third-party delivery sales.&nbsp;

Domino&rsquo;s is also fighting back against apps like UberEats or GrubHub with new delivery tech innovations meant to streamline in-house operations, including <a href="https://1851franchise.com/are-e-bikes-the-next-big-thing-in-delivery-tech-domino-s-is-e-leading-the-way-2710715" style="text-decoration-line:none" target="_blank">the rollout of motorized e-bike delivery</a> drivers and even <a href="https://1851franchise.com/domino-s-puts-the-pedal-to-the-medal-with-in-car-restaurant-technology-2710658#franbuzz" style="text-decoration-line:none" target="_blank">a self-driving car restaurant</a>.&nbsp;

As third-party delivery continues to change the landscape of the QSR and fast casual segment, Domino&rsquo;s has clearly taken a stand and drawn a line in the sand.&nbsp;

Domino's Continues To Resist the Third-Party Delivery Craze

1851 Franchise

The pizza chain is not eager to partner with third-party delivery aggregators like UberEats, GrubHub and DoorDash.


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