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No store? No problem. We&rsquo;ve all heard of <a href="https://1851franchise.com/wetzel-s-pretzels-becomes-first-national-franchise-to-launch-virtual-kitchen-through-kitchen-united-2709495" style="text-decoration-line:none" target="_blank">ghost kitchens</a> at this point, but what about mobile kitchens? Restaurants are increasingly using technology to <a href="https://1851franchise.com/ubereats-is-taking-the-lead-in-the-booming-virtual-restaurant-trend-2710836#author" style="text-decoration-line:none" target="_blank">streamline daily operations</a>, <a href="https://1851franchise.com/can-i-take-your-order-why-voice-ordering-is-revolutionizing-the-foodservice-space-2710983#author" style="text-decoration-line:none" target="_blank">improving customer experience</a> and<a href="https://1851franchise.com/domino-s-continues-to-resist-the-third-party-delivery-craze-2711017" style="text-decoration-line:none" target="_blank"> delivery options</a>. Now, many brands throughout the QSR and fast casual dining space have been developing ways to bring their offering out to the people through mobile kitchen technology.

Most recently, <a href="https://andpizza.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dont-call-it-a-food-truck-mobile-kitchens-may-be-the-next-big-thing-for-food-service-brands-2711073" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">&amp;pizza</a>, a 36-unit fast casual chain based in Washington, D.C., has <a href="https://www.restaurantdive.com/news/pizza-deploys-mobile-kitchens-from-zume/563276/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dont-call-it-a-food-truck-mobile-kitchens-may-be-the-next-big-thing-for-food-service-brands-2711073" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">partnered with the tech company Zume to roll out mobile kitchens</a>. Through the use of the tech company&#39;s Forward Mobile Kitchens, the on-the-go technology will help the chain test new products and create a streamlined brand experience across the restaurant&#39;s different formats.&nbsp;

<a href="https://zume.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dont-call-it-a-food-truck-mobile-kitchens-may-be-the-next-big-thing-for-food-service-brands-2711073" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Zume&#39;s mobile kitchens</a> can be customizable for the brand, using predictive analytics to figure out the ideal locations for the trucks and allowing customers to order for delivery. As brands continue to <a href="https://1851franchise.com/domino-s-continues-to-resist-the-third-party-delivery-craze-2711017" style="text-decoration-line:none" target="_blank">utilize new technology</a> such as <a href="https://1851franchise.com/domino-s-feels-the-pressure-from-third-party-delivery-sites-rolls-out-gps-tracking-at-all-locations-2710529" style="text-decoration-line:none" target="_blank">GPS-tracking</a> to appeal to the growing <a href="https://1851franchise.com/domino-s-puts-the-pedal-to-the-medal-with-in-car-restaurant-technology-2710658#franbuzz" style="text-decoration-line:none" target="_blank">demand for fast delivery</a>, mobile kitchens are becoming more common.

Last year, <a href="https://www.qsrmagazine.com/exclusives/auntie-anne-s-breaks-tradition-bring-pretzels-people?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dont-call-it-a-food-truck-mobile-kitchens-may-be-the-next-big-thing-for-food-service-brands-2711073" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Auntie Anne&rsquo;s rolled out over two dozen mobile kitchen food trucks</a> in nine different cities. Earlier this year, <a href="https://table.skift.com/2019/01/16/shake-shack-plans-to-launch-food-trucks-in-february/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dont-call-it-a-food-truck-mobile-kitchens-may-be-the-next-big-thing-for-food-service-brands-2711073" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Shake Shack</a> also began accelerating its food truck growth to compete with the <a href="https://www.npd.com/wps/portal/npd/us/news/press-releases/food-trucks-primarily-replace-a-quick-service-restaurant-visit-says-npd/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dont-call-it-a-food-truck-mobile-kitchens-may-be-the-next-big-thing-for-food-service-brands-2711073" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">booming food truck trend</a> in cities like Atlanta and New Jersey.<a href="http://www.in-n-out.com/cookout-trailer.aspx?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dont-call-it-a-food-truck-mobile-kitchens-may-be-the-next-big-thing-for-food-service-brands-2711073" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank"> In-N-Out</a> also veered into the mobile kitchen territory with its &quot;cookout trailer.&quot;

The food truck industry lacks a clear leader, <a href="https://www.ibisworld.com/industry-trends/specialized-market-research-reports/consumer-goods-services/food-service-drinking-places/food-trucks.html" style="text-decoration-line:none" target="_blank">according to a 2017 IBISWorld Report</a>, with annual revenues nearing $1 billion spread across more than 4,000 businesses for an average of $250,000 per truck. Moving forward, the mobile kitchen industry is wide open for established QSR and fast casual chains to build their brand, especially as customers come to <a href="https://1851franchise.com/domino-s-continues-to-resist-the-third-party-delivery-craze-2711017" style="text-decoration-line:none" target="_blank">expect faster delivery</a> and <a href="https://1851franchise.com/pizza-hut-to-test-cubbie-system-pick-up-location-in-los-angeles-2710559" style="text-decoration-line:none" target="_blank">take out</a>.&nbsp;

Don’t Call it a Food Truck: Mobile Kitchens May Be the Next Big Thing for Food Service Brands

1851 Franchise

The newest trend in restaurant innovation may be to bring the customer’s next meal on wheels.


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Don’t Call it a Food Truck: Mobile Kitchens May Be the Next Big Thing for Food Service Brands

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