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Dunkin' is the latest in a long line of major QSR franchisors slowly veering toward becoming a lifestyle brand. With the hope of turning customers into walking billboards, brands across the board are putting out their own lines of branded merch.&nbsp;Today, <a href="https://www.prnewswire.com/news-releases/dunkin-drops-exclusive-holiday-merch-on-first-ever-online-pop-up-shop-300958564.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dunkin-is-jumping-on-the-branded-merch-trend-with-holiday-pop-up-shop-2711640" target="_blank" rel="nofollow">Dunkin' has launched its first online pop-up shop for the holidays—the Dunkin' Shop</a>. There is also a promotional campaign supporting the launch that features Dunkin' fans like singer/songwriter Andy Grammer, as well as newlyweds Jared Haibon and Ashley Iaconetti from the TV show "Bachelor Nation."The Dunkin' Shop is full of <a href="https://www.delish.com/food-news/a29798203/dunkin-holiday-merch-shop-2019/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dunkin-is-jumping-on-the-branded-merch-trend-with-holiday-pop-up-shop-2711640" target="_blank" rel="nofollow">limited-edition branded products for every Dunkin’ lover</a>, including a custom guitar, holiday sweater, one-piece pajamas, a fanny pack, scarf and gloves sets, a metal lunch box, holiday hair ties, a phone case with floating donuts and glitter, wrapping paper, pint glasses and a dog bandana. A few items have already sold out, including joggers and the bandana.Within the QSR segment, branded merch has become a proven way to drive excitement with younger consumers and add a layer of exclusivity. <a href="https://1851franchise.com/top-10-chicken-franchises-to-watch-in-2020-2711622#stories">Chili’s</a> recently unveiled a custom doormat with the customer's name, a wooden TV tray, a baby back ribs-scented candle to "make your whole house smell more like a Chili's," a chip clip and a trivia card game. KFC has experimented with <a href="https://www.amazon.com/Funko-Pop-Icons-Colonel-Sanders/dp/B07KPW4WMM?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dunkin-is-jumping-on-the-branded-merch-trend-with-holiday-pop-up-shop-2711640" target="_blank" rel="nofollow">limited-edition Colonel Sanders vinyl figures</a>, <a href="https://www.mentalfloss.com/article/89681/bring-smell-kfc-home-fried-chicken-scented-candle?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dunkin-is-jumping-on-the-branded-merch-trend-with-holiday-pop-up-shop-2711640" target="_blank" rel="nofollow">scented merch</a> and has also <a href="https://www.esquire.com/style/mens-fashion/news/a56276/kfc-launches-merchandise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dunkin-is-jumping-on-the-branded-merch-trend-with-holiday-pop-up-shop-2711640" target="_blank" rel="nofollow">dropped a clothing line or two.</a>Earlier this year, <a href="https://www.mobilemarketer.com/news/mcdonalds-promotes-uber-eats-delivery-with-loungewear-giveaway/563349/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dunkin-is-jumping-on-the-branded-merch-trend-with-holiday-pop-up-shop-2711640" target="_blank" rel="nofollow">McDonald's also promoted its delivery offering and Uber Eats partnership with a loungewear giveaway</a>. The promotion featured a "McDelivery Night In" line of apparel and accessories including slippers, fuzzy socks, hair scrunchies, T-shirts, sweatshirts and fleece shorts.In June, Dunkin' hosted a physical pop-up shop in New York City to <a href="http://www.marketingdive.com/news/dunkin-debuts-human-charger-pop-up-for-summer-solstice/557332/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dunkin-is-jumping-on-the-branded-merch-trend-with-holiday-pop-up-shop-2711640" target="_blank" rel="nofollow">celebrate the longest day of the year</a>. It featured a "human charger" box with a can of Dunkin's Shot in the Dark coffee and espresso drink, a reusable straw that is called "a human charging accessory" and a tongue-in-cheek user guide.If a Dunkin’ fanny pack is an item that has always been on your holiday wishlist, it looks like this is your lucky year.&nbsp;

Dunkin' Is Jumping on the Branded Merch Trend With Holiday Pop-Up Shop

1851 Franchise

The chain has launched its first online pop-up shop for the holidays—the Dunkin' Shop.


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Dunkin' Is Jumping on the Branded Merch Trend With Holiday Pop-Up Shop

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