1851

Dunkin' is the latest in a long line of major QSR franchisors slowly veering toward becoming a lifestyle brand. With the hope of turning customers into walking billboards, brands across the board are putting out their own lines of branded merch.&nbsp;Today, <a href="https://www.prnewswire.com/news-releases/dunkin-drops-exclusive-holiday-merch-on-first-ever-online-pop-up-shop-300958564.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dunkin-is-jumping-on-the-branded-merch-trend-with-holiday-pop-up-shop-2711640" target="_blank" rel="nofollow">Dunkin' has launched its first online pop-up shop for the holidays—the Dunkin' Shop</a>. There is also a promotional campaign supporting the launch that features Dunkin' fans like singer/songwriter Andy Grammer, as well as newlyweds Jared Haibon and Ashley Iaconetti from the TV show "Bachelor Nation."The Dunkin' Shop is full of <a href="https://www.delish.com/food-news/a29798203/dunkin-holiday-merch-shop-2019/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dunkin-is-jumping-on-the-branded-merch-trend-with-holiday-pop-up-shop-2711640" target="_blank" rel="nofollow">limited-edition branded products for every Dunkin’ lover</a>, including a custom guitar, holiday sweater, one-piece pajamas, a fanny pack, scarf and gloves sets, a metal lunch box, holiday hair ties, a phone case with floating donuts and glitter, wrapping paper, pint glasses and a dog bandana. A few items have already sold out, including joggers and the bandana.Within the QSR segment, branded merch has become a proven way to drive excitement with younger consumers and add a layer of exclusivity. <a href="https://1851franchise.com/top-10-chicken-franchises-to-watch-in-2020-2711622#stories">Chili’s</a> recently unveiled a custom doormat with the customer's name, a wooden TV tray, a baby back ribs-scented candle to "make your whole house smell more like a Chili's," a chip clip and a trivia card game. KFC has experimented with <a href="https://www.amazon.com/Funko-Pop-Icons-Colonel-Sanders/dp/B07KPW4WMM?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dunkin-is-jumping-on-the-branded-merch-trend-with-holiday-pop-up-shop-2711640" target="_blank" rel="nofollow">limited-edition Colonel Sanders vinyl figures</a>, <a href="https://www.mentalfloss.com/article/89681/bring-smell-kfc-home-fried-chicken-scented-candle?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dunkin-is-jumping-on-the-branded-merch-trend-with-holiday-pop-up-shop-2711640" target="_blank" rel="nofollow">scented merch</a> and has also <a href="https://www.esquire.com/style/mens-fashion/news/a56276/kfc-launches-merchandise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dunkin-is-jumping-on-the-branded-merch-trend-with-holiday-pop-up-shop-2711640" target="_blank" rel="nofollow">dropped a clothing line or two.</a>Earlier this year, <a href="https://www.mobilemarketer.com/news/mcdonalds-promotes-uber-eats-delivery-with-loungewear-giveaway/563349/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dunkin-is-jumping-on-the-branded-merch-trend-with-holiday-pop-up-shop-2711640" target="_blank" rel="nofollow">McDonald's also promoted its delivery offering and Uber Eats partnership with a loungewear giveaway</a>. The promotion featured a "McDelivery Night In" line of apparel and accessories including slippers, fuzzy socks, hair scrunchies, T-shirts, sweatshirts and fleece shorts.In June, Dunkin' hosted a physical pop-up shop in New York City to <a href="http://www.marketingdive.com/news/dunkin-debuts-human-charger-pop-up-for-summer-solstice/557332/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dunkin-is-jumping-on-the-branded-merch-trend-with-holiday-pop-up-shop-2711640" target="_blank" rel="nofollow">celebrate the longest day of the year</a>. It featured a "human charger" box with a can of Dunkin's Shot in the Dark coffee and espresso drink, a reusable straw that is called "a human charging accessory" and a tongue-in-cheek user guide.If a Dunkin’ fanny pack is an item that has always been on your holiday wishlist, it looks like this is your lucky year.&nbsp;

Dunkin' Is Jumping on the Branded Merch Trend With Holiday Pop-Up Shop

1851 Franchise

The chain has launched its first online pop-up shop for the holidays—the Dunkin' Shop.


dunkin-is-jumping-on-the-branded-merch-trend-with-holiday-pop-up-shop

TruBlue Home Service Ally

TruBlue’s Home Maintenance Plans: Peace of Mind for Homeowners

trublues-home-maintenance-plans-peace-of-mind-for-homeowners

Caring Transitions

Caring Transitions Targets Peoria, Illinois, for Franchise Growth

caring-transitions-targets-peoria-illinois-for-franchise-growth

Caring Transitions Celebrates a Strong Start to 2025 With 19 New Franchise Sales and Momentum-Building Training Events

caring-transitions-celebrates-a-strong-start-to-2025-with-19-new-franchise-sales-and-momentum-building-training-events

Right at Home

Right at Home 30th Anniversary in Home Care with Right at Home Logo

Celebrating 30 Years of Excellence and Future Innovations in Home Care

celebrating-30-years-of-excellence-and-future-innovations-in-home-care

Why TruBlue is the Ideal Franchise for Multi-Unit Owners: Scalable Growth With a Purpose

why-trublue-is-the-ideal-franchise-for-multi-unit-owners-scalable-growth-with-a-purpose

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight graphic with photo of Amy Lepke and family and Papa Murphy's logo

After 14 Years as a Stay-At-Home Mom, Amy Lepke Returned to Papa Murphy’s — This Time as an Owner

papa-murphys-franchise-amy-lepke

Franchisee Spotlight with Micki Waters and Papa Murphy's Logo

Work Mom: How Micki Waters Became a Mother Figure to Her Entire Papa Murphy’s Team

work-mom-how-micki-waters-became-a-mother-figure-to-her-entire-papa-murphys-team

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

Dunkin' Is Jumping on the Branded Merch Trend With Holiday Pop-Up Shop

MORE STORIES LIKE THIS