Franchisor Stories
Franchise Opportunity Deep Dive: EarthWise Pet is a multi-concept pet care brand that blends premium retail, grooming, self-wash and mobile services to capture growing consumer demand.
EarthWise Pet combines retail with services such as grooming, self-wash and mobile grooming, creating multiple revenue streams for franchisees. With a growing pet industry in the United States and rising pet parent demand for high-quality care, EarthWise Pet offers a flexible investment opportunity supported by a seasoned corporate team.
EarthWise Pet is a coalition of locally owned and operated pet nutrition stores and pet wellness spas. The brand’s roots trace back to 1977, when the first family-owned store opened in Southern California. After more than 40 years of operating pet supply and grooming stores, EarthWise Pet has refined its model into a best-in-class retail and service concept that delivers a truly distinctive pet store experience. At its core, EarthWise Pet is built on the belief that pets are family.
Mission: EarthWise Pet’s mission is to support pet parents with the resources and services needed to improve the health and happiness of their pets.
Vision: The brand’s vision is to meet the needs of pet lovers everywhere with community-focused stores and services that elevate the standard of pet care.
EarthWise Pet stands out with premium grooming services, convenient mobile grooming and self-wash options, a curated selection of pet care products and community-driven stores adaptable to different markets and footprints.
EarthWise Pet provides a proven business model with multiple investment options, full training, ongoing operational support and financing assistance to qualified candidates. Franchisees also benefit from guidance by marketing specialists, pet dietitians, product experts and business consultants.
EarthWise Pet offers nationwide territories with flexible store models suitable for urban, suburban and small-town markets. Stores range from 1,600 to 2,200 square feet, with larger formats exceeding 4,000 square feet.
Initial Costs: The estimated initial investment required to begin operation of an EarthWise Pet franchise ranges from $486,500 to $863,000. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $45,000 | $45,000 |
| Initial Training Fee | $15,000 | $15,000 |
| Utilities Deposits & Payments | $1,000 | $3,000 |
| Furnishings, Fixtures & Equipment | $85,000 | $115,000 |
| Computer Hardware, POS System & Software | $3,000 | $7,500 |
| Security System | $1,000 | $3,000 |
| Construction, Design & Tenant Improvements | $150,000 | $400,000 |
| Signage | $10,000 | $23,000 |
| Franchise Premises Rent (Deposit + 3 Months) | $20,000 | $35,000 |
| Initial Opening Inventory | $70,000 | $90,000 |
| Travel and Living Expenses During Training | $1,000 | $5,000 |
| Grand Opening Advertising | $15,000 | $20,000 |
| Insurance (First 3 Months) | $500 | $1,500 |
| Additional Funds (3 Months) | $70,000 | $100,000 |
Initial Franchise Fee: The initial franchise fee is $45,000 for an EarthWise Pet franchise, payable upon signing the franchise agreement. This fee covers sales expenses, administrative overhead, start-up costs and the opportunity cost of granting the franchise territory. Qualifying military veterans receive a 10% discount on the initial franchise fee.
Ongoing Fees: According to the 2025 FDD, EarthWise Pet franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty Fee | 5% of gross revenue/weekly |
| Marketing Contribution | 1.5% of gross revenue/weekly |
| Software Costs | Approximately $500/monthly |
ROI Potential: The 2025 FDD reported the following financial performance for the 111 EarthWise Pet franchises operating for the entirety of FY 2024. Of these stores, 67 offered grooming/bathing services and 54 offered self-wash services.
| Category | Average | Median | High | Low |
| Retail Sales (111) | $545,417 | $482,007 | $2,185,410 | $97,141 |
| Grooming/Bathing Sales (67) | $285,303 | $256,465 | $697,163 | $118,328 |
| Self-Wash Sales (54) | $21,176 | $16,770 | $56,933 | $1,868 |
Franchisees receive comprehensive training covering store operations, grooming, customer service and business management.
The support team assists with marketing, construction and store design, product knowledge and ongoing business consulting.
EarthWise Pet provides POS systems, inventory management tools and operational technology to streamline store performance.
Franchise applicants should demonstrate financial readiness and a passion for working with pets.
Owners are expected to be actively involved in operations, though semi-absentee models may be possible with a manager in place.
EarthWise Pet works with financing partners to help franchisees secure capital for their initial investment.
Hear from franchisees Annie Griseta, Dan Crisologo and Maria Myrie in the video below.
It is projected that Americans will spend $157 billion on their pets in 2025. In 2024, they spent $65.8 billion on pet food and treats, and $13.5 billion on other services, including grooming.
EarthWise Pet competes with chains like Pet Supplies Plus, petbar, PetSmart, Petco, Petland and Chewy, as well as independent groomers. Its adaptable store models, multiple revenue streams and focus on premium grooming and services provide a clear competitive edge.
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