Elite Window Cleaning, the innovative window cleaning franchise, has been taking the industry by storm in Canada. Now, the brand has identified the Greater Toronto Area (GTA) as a prime market for expansion. 

By using highly-efficient water fed pole technology, flat rate pricing and a streamlined online booking model, Elite Window Cleaning franchisees in the GTA have the opportunity to grow a highly profitable and scalable business in the $70 billion cleaning services market, while leveraging a support team with decades of experience. 

“The GTA is a very exciting market for Elite Window Cleaning,” said  Eric Martin, Senior VP of Franchise Development at parent franchisor Happinest Brands. “The region is one of the financial capitals of Canada, and it has a huge, dense population. There’s a lot of potential for territories in the region.” 

Why the GTA Is the Perfect Market for Elite Window Cleaning

Toronto is the largest metropolitan area in Canada. With a population of over 6 million people, there is huge potential for Elite Window Cleaning territories across the region. The number of private dwellings in Toronto also rose by 7% between 2016 and 2021, while the area's population grew by nearly 4.6% in the same timeframe.

“There's been a big shift from a lot of people living in downtown Toronto high rise buildings into residential neighborhoods,” said Greg Przada, Franchise Business Advisor at Elite Window Cleaning. “Especially amid the COVID-19 pandemic, a lot of people who were doing a bit of a commute before are now moving out to places like Peterborough or Barrie. And there's a ton of new neighborhoods going up all the time that are full of cookie cutter houses that need their windows cleaned.” 

There are also over 200,000 businesses in Toronto, providing more opportunities beyond just residential for Elite Window Cleaning franchisees. The brand’s model allows for an owner to come in and learn the ropes starting with a residential focus and eventually start expanding further into the commercial side of their territory. 

Additionally, the GTA is a highly dense region. With a number of territories within close proximity,  and wide open territories, new franchisees have a great opportunity to grow their business here.

“We've got well over 25 established areas in the GTA and surrounding areas for territories,” said Martin. “If a franchisee wants to come in and start off with maybe one or two, but wants to grow their business in the future, they have plenty of opportunity to add to their empire and be a multiple territory developer.” 

What Differentiates Elite Window Cleaning from the Competition in the Market

By lowering the barrier of entry to window cleaning for consumers, franchise owners have access to a bigger pool of clientele. Owners also have the opportunity to grow a highly profitable and scalable business in a 35-week working year, then take the winter off to enjoy the rewards of all their hard work.

“We are experiencing explosive growth in new markets,” said Founder and CEO Chris Stoness. “And we are attracting customers in a way that no one in our space does. We do flat rate pricing, which allows people to shop 24/7 through our online booking system. This is something that is very unusual in the home services space — especially for window cleaning.” 

Because the franchise found that many customers like to do their booking online, from the hours of 9 p.m. to midnight from the comfort of their homes, they introduced an online booking model where customers can book services whenever they need to. 

“We’re Amazon-ifying the window cleaning space,” said Martin. “It allows us to efficiently convert them, provide a great onboarding experience for them, and then in turn, have our owners and their technicians be able to efficiently deliver the service in a much better way than traditional competitors.” 

Franchisees also benefit from the back office, which is a corporate-run facility that handles incoming calls and coaching, and offers in-house marketing and national brand awareness. The 24/7 call center not only picks up the phone for franchisees, but handles the sales, conversions, scheduling and putting jobs on a franchisee’s schedule. 

Why Now Is the Time to Invest with Elite Window Cleaning in the GTA

With plenty of whitespace, on top of the tailwind from the success Elite Window Cleaning has already seen in the surrounding Kingston and Durham regions, the timing has never been better to franchise with the brand in the GTA. 

The recent acquisition by Happinest Brands also puts Elite Window Cleaning in a unique space to expand its reach. “As a huge home services franchisor, we can accelerate the growth that Elite has seen,” said Martin. “Franchisees can not only get in the GTA and be one of the first couple of franchise owners to put their flag in the ground, but they can now benefit from the backing of a very experienced group of people.” 

Elite Window Cleaning is looking to grow substantially by 2025 by partnering with driven and compassionate leaders who are curious, don’t mind a challenge and are adaptable enough to get through any situation. In the GTA, the brand sees room for dozens of locations and is looking for the right franchisees to partner with in the near future. 

The total initial investment necessary to start an Elite Window Cleaning franchise ranges from $102,057 - $120,332, including a $40,000 franchise fee. For more information on franchising with Elite Window Cleaning, visit https://elitewindowcleaningfranchise.ca/.