Enchirito vs. Double Decker Taco: Fans Decide the Fate of Two Beloved Taco Bell Menu Items

Fueled by the recent Mexican Pizza craze, Taco Bell is letting rewards members vote on which once-staple menu item they want to bring back.

By Luca Piacentini1851 Franchise Managing Editor

Updated 2:14PM • 09/27/22

This week, Taco Bell let fans know that their voices had been heard: people want the Enchirito and Double Decker Taco to return to the menu. But it looks like this menu isn’t big enough for the both of ‘em. Starting Tuesday and through Oct. 6, Taco Rewards members will be able to vote in the Taco Bell app for which of the two they want to see return. The winner will be displayed on Oct. 7 and launched at participating locations at a later date.

Taco Bell

The match-up comes following the recent return of the beloved Mexican Pizza. After much back and forth, the chain announced that the menu item would be available system-wide starting September 15th, accompanied by a musical starring Dolly Parton. This was the second time the Mexican Pizza returned to the menu this year — the first time, demand was so strong, the chain sold out.

“On the heels of the love and passion we saw for Mexican Pizza, we wanted to continue elevating the voices of our most loyal fans by giving them exclusive access to a unique digital experience that fosters brand love,” Sean Tresvant, Taco Bell's chief brand officer, said in a statement. “Nobody gets Taco Bell more than our community, so we’re thrilled to empower them with this in-app voting experience that allows them to directly impact our menu.”

The Double Decker Taco was introduced to customers as an LTO way back in 1995 before becoming a permanent menu staple in 2006. When the item was discontinued in 2019, many fans made their complaints heard. The same was true of the Enchirito, which had a place on the Taco Bell menu for more than 40 years before falling off in 2013.

If this year’s limited-run of the Mexican Pizza proved anything for Taco Bell, it was that drumming up social media buzz and consumer demand around menu items of yesteryear is a sure-fire way to drive sales (the chain saw an 8% increase in same-store sales when the item was briefly brought back in the second quarter of 2022). Time will tell whether the Enchirito or the Double Decker Taco have the same kind of sway, but it appears like Taco Bell has found a creative way around trying to determine which one is the better choice.