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Hot off the heels of the Popeye&rsquo;s <a href="https://www.nytimes.com/2019/08/21/business/popeyes-chicken-sandwich-twitter.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=everyone-get-ready-the-chicken-sandwich-wars-just-got-even-spicier-2710848" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">absurdly viral</a> chicken sandwich launch, McDonald&rsquo;s is throwing its hat in the ring. The chain <a href="https://www.businessinsider.com/mcdonalds-prepares-spicy-chicken-sandwich-as-popeyes-soars-2019-8?utm_source=feedly&amp%3Butm_medium=webfeeds&utm_source=1851franchise.com&utm_medium=article&utm_campaign=everyone-get-ready-the-chicken-sandwich-wars-just-got-even-spicier-2710848" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">recently announced</a> new variations on McDonald&#39;s classic buttermilk crispy chicken, <a href="https://www.foodbeast.com/news/mcd-butterchick/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=everyone-get-ready-the-chicken-sandwich-wars-just-got-even-spicier-2710848" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">originally launched in 2015</a>. The rollout will include a spicy BBQ sandwich and spicy BBQ glazed tenders.&nbsp;

The chicken sandwich trend is no joke&mdash;chicken sandwich servings ordered in the year ending February 2019 are up <a href="https://www.npd.com/wps/portal/npd/us/news/press-releases/2019/which-rules-the-roost-when-it-comes-to-restaurant-orders-burgers-or-chicken-sandwiches/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=everyone-get-ready-the-chicken-sandwich-wars-just-got-even-spicier-2710848" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">4% from the same period a year ago</a>, at 4 billion servings. By comparison, burger orders stayed flat from orders one year ago, at 8.6 billion.&nbsp;

The demand has elicited a Chicken Sandwich Battle within the QSR segment, including <a href="https://www.businessinsider.com/popeyes-chick-fil-a-chicken-sandwich-feud-hits-twitter-2019-8?utm_source=1851franchise.com&utm_medium=article&utm_campaign=everyone-get-ready-the-chicken-sandwich-wars-just-got-even-spicier-2710848" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">a Twitter war</a> between <a href="https://1851franchise.com/popeyes-chicken-sandwich-has-started-serious-twitter-beef-2710776" style="text-decoration-line:none" target="_blank">Popeyes and Chick-fil-A</a>, <a href="https://thetakeout.com/popeyes-wendys-chick-fil-a-chicken-sandwich-twitter-spa-1837404515?utm_source=1851franchise.com&utm_medium=article&utm_campaign=everyone-get-ready-the-chicken-sandwich-wars-just-got-even-spicier-2710848" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">among others</a>. Popeyes appears to be the victor so far, with restaurants reporting shortages of the sandwich, and one customer even <a href="https://thetakeout.com/popeyes-chicken-sandwich-national-shortage-1837474075?utm_source=1851franchise.com&utm_medium=article&utm_campaign=everyone-get-ready-the-chicken-sandwich-wars-just-got-even-spicier-2710848" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">trying to sell one of the sandwiches</a> online for $100.&nbsp;

This isn&rsquo;t McDonald&rsquo;s first brush with passionate chicken sandwich lovers. Almost 10 years after the company removed its <a href="https://thetakeout.com/mcdonalds-new-spicy-chicken-bbq-sandwich-tenders-1835908569?utm_source=1851franchise.com&utm_medium=article&utm_campaign=everyone-get-ready-the-chicken-sandwich-wars-just-got-even-spicier-2710848" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Hot&rsquo;N&rsquo;Spicy chicken sandwich in 2006</a> due to lukewarm sales, fans are still organizing <a href="https://www.change.org/p/mcdonald-s-bring-back-the-hot-n-spicy-mcchicken?utm_source=1851franchise.com&utm_medium=article&utm_campaign=everyone-get-ready-the-chicken-sandwich-wars-just-got-even-spicier-2710848" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">petitions</a> to bring back some version of the spicy chicken sandwich.&nbsp;

2019 might just prove to be the <a href="https://www.npd.com/wps/portal/npd/us/news/press-releases/2019/which-rules-the-roost-when-it-comes-to-restaurant-orders-burgers-or-chicken-sandwiches/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=everyone-get-ready-the-chicken-sandwich-wars-just-got-even-spicier-2710848" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">year of the chicken sandwich</a> within the franchise foodservice industry and beyond.&nbsp;

In the game of spicy poultry sandwiches, there can only be one winner. Will McDonald&#39;s&nbsp;sit on the throne come September? Or will they fall victim to some &quot;fowl&quot;&nbsp;play? As brands release new menu items every day, it appears the spicy chicken sandwich wars are just getting started

Everyone Get Ready, The Chicken Sandwich Wars Just Got Even Spicier

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BREAKING: McDonald’s just announced plans to launch a spicy chicken sandwich later this year.


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Children's Lighthouse

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Right at Home® Named a 2025 Top Franchise Brand for Multi-Unit Owners by Entrepreneur Magazine

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Lexington Herald Leader: This Restaurant Chain Eyes a Return to Lexington After 10 Years

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Keke's Breakfast Cafe

Keke's Breakfast Cafe - John and Kimberly Ehrhard - 1851 Franchise

Empowering Leadership, One Pancake at a Time: How John and Kimberly Ehrhard Are Building a Franchise Legacy with Keke’s Breakfast Cafe

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Everyone Get Ready, The Chicken Sandwich Wars Just Got Even Spicier

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