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The discovery process in the franchise space is a long and winding one, but for good reason. Weighing the prospect of a career change and a financial commitment of this magnitude shouldn’t be taken lightly, though it’s not just to the franchise prospect’s benefit to take their time.Both the candidate and the franchise development team take this time to learn about one another—from shared values to short-and long-term goals and more—in order to determine whether the prospect-concept match is the right fit for both parties. The discovery process involves a significant amount of communication and learning on both sides before ultimately progressing to Discovery Day, an immersive experience that serves as the penultimate step in determining whether a candidate will move forward with a brand.The discovery process varies to a certain degree depending on the specifics of a given brand, meaning there is no one-size-fits-all definition or process to it. Despite this variance, there are, however, a few things to be learned about how long it takes—and who better to learn from than an individual who has been in the franchise development and management industry for 30 years now?1851 spoke with Paul Segreto, President and CEO of<a href="https://franchisefoundry.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=expert-insight-how-long-does-the-discovery-process-typically-take-2712006" target="_blank" rel="nofollow"> Franchise Foundry</a> and Franchise Development Partner at <a href="https://thetoastedyolk.com/franchise-opportunity/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=expert-insight-how-long-does-the-discovery-process-typically-take-2712006" target="_blank" rel="nofollow">The Toasted Yolk</a> to lay out the typical timeframe a franchise candidate can expect to experience in the discovery process.According to Segreto, experience is the driving factor in kickstarting the discovery process. “People visit a restaurant or retailer and have a great experience with the food, product, employees, atmosphere, et cetera, and pretty immediately take interest in the brand,” Segreto said. “Of course, they have to be looking at getting into a new business opportunity—but franchisors typically get an inquiry soon after the person visits a location.”From there, interested parties will typically visit the brand’s franchise development website and fill out an inquiry, he added. After an inquiry is received, someone from the brand’s franchise development team will reach out to the candidate to set up a phone call.“The first conversation to occur usually goes something like this: ‘How did you hear about the brand? What interests you about the brand? Why do you want to become a franchisee with this brand?’” Segreto explained. “The candidate usually speaks for about 20 to 25 minutes and then the franchise development lead goes into more details of the brand, from the history to the vision, growth plans, investment level and what they are looking for in a candidate.”“Then, one of the most important questions of the call comes up and that is, ‘Can you see yourself doing this?’” he continued. “If the prospect’s answer is ‘yes’, they continue on through the pipeline and are then sent the franchise disclosure document (FDD).”&nbsp;Immediately after that, a second phone call is set up to go over the FDD and “dive into the meat and potatoes of the business,” Segreto said, noting that this typically occurs within a week of the candidate’s initial inquiry. During the second phone call—which typically lasts about an hour—the FDD is reviewed; questions, comments or concerns are addressed; and it’s decided whether the candidate moves along in the process.&nbsp;After the second phone call, candidates are usually introduced to the brand’s funding partner to iron out the monetary aspects and financial requirements of the business opportunity and a credit assessment takes place. Once the candidate’s credit is verified, the funding partner alerts the brand, and depending on the results, the candidate moves down the line. The credit assessment can happen in as little as a week, according to Segreto.&nbsp;Once the candidate is pre-qualified, the franchise development executives set up a phone call with the candidate to further discuss the vision. “Based on this call, the franchise development team and the candidate will make a verbal agreement for the candidate to attend the brand’s version of ‘Discovery Day’,” Segreto said. “This is usually about a two-week process, resulting in about four to five weeks after the initial inquiry.”&nbsp;A Discovery Day date is then decided on, and depending on how the in-person meeting plays out, the development team presents a franchise agreement for the candidate to sign, officially awarding them a franchise.From start to finish, the timeline can really vary, Segreto said.&nbsp;“I’ve seen the entire process happen in 28 days—The Toasted Yolk closed three deals in 28 days in 2019,” he said. “But, most of the time, it takes a while longer—anywhere between three and six months, and sometimes even longer. It all depends on how ready the candidate is from the get-go.”So, why is the discovery process so important?“The whole point of the discovery process is so that the franchise development team can make sure the candidate understands and accepts the significance of buying into a franchise,” Segreto said. “We don’t want to waste our time or the candidate's time if this is something that won’t be viable for them.”

Expert Insight: How Long Does The Discovery Process Typically Take?

1851 Franchise

Industry veteran Paul Segreto explains the discovery process and lays out the typical timeline from when a prospect shows initial interest until Discovery Day. 

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<a href="https://hardeesfranchising.com/">Hardee’s</a>, a 65-year-old burger chain best known for its Thickburgers and breakfast biscuits, is facing a fast-moving round of closures driven by a franchise dispute rather than a bankruptcy filing.&nbsp;<a href="https://www.inc.com/ava-levinson/hardees-shutting-dozens-restaurants/91282586">Inc. recently reported that</a> 77&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-hardees-franchise-costs-fees-profit-and-data-2721286">Hardee’s</a> restaurants are expected to close within two weeks as one of the brand’s largest franchisees exits the system.&nbsp;According to the report, Hardee’s is suing&nbsp;<a href="https://www.arcburger.com/">ARC Burger</a> — a franchise operator owned by&nbsp;<a href="https://www.highbluffcap.com/">High Bluff Capital Partners</a> — alleging the company fell behind on required payments and other contract obligations. Twenty-eight locations had already gone dark as of late December, with remaining sites scheduled to shutter across eight states: Alabama, Florida, Georgia, Illinois, Missouri, Montana, South Carolina and Wyoming.&nbsp;At the center of the complaint is the franchising “stack” of ongoing fees and pass-through costs that keep a system running. ARC Burger allegedly owes more than $6.5 million, including royalties, advertising fund contributions, technology and training fees, rent and taxes, and that payments stopped in December 2024. Hardee’s also argued in the lawsuit that the franchisee’s cash flow was not being used to bring accounts current.&nbsp;Hardee’s, for its part, is framing the shutdowns as a contractual enforcement issue, not a brand-wide retrenchment. “These closures are a result of ARC Burger’s failure to cure its defaults under its franchise agreements, despite solid sales,” a Hardee’s spokesperson said.&nbsp;The situation highlights a familiar franchising pressure point: unit economics. Inc. reported that Hardee’s operates more than 1,800 U.S. restaurants and that average annual sales per location are less than $1.2 million, well below averages cited for&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-wendys-franchise-costs-fees-profit-and-data-2722520">Wendy’s</a> and&nbsp;<a href="https://1851franchise.com/how-much-does-it-cost-to-buy-a-mcdonalds-franchise-2724654#stories">McDonald’s</a>. Lower volumes can leave franchisees with less room to absorb higher labor, food and occupancy costs while staying current on fees.&nbsp;Hardee’s said it is working to limit fallout for workers and communities and is looking for ways to reopen closed restaurants. For franchising, the next chapter will likely involve finding replacement operators, transferring sites and rebuilding compliance — a reminder that franchise growth depends as much on franchisee solvency and execution as it does on consumer demand.Read the original article&nbsp;<a href="https://www.inc.com/ava-levinson/hardees-shutting-dozens-restaurants/91282586">here</a>.Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="https://www.1851growthclub.com">www.1851growthclub.com</a> and start your journey.

Hardee's Franchise - ARC Burger Lawsuit - 1851 Franchise

The closures stem from alleged unpaid royalties and missed franchise obligations by a major operator, not a broader chainwide collapse for the Hardee’s system.

Hardee’s Lawsuit Targets Franchisee as 77 Restaurants Prepare to Shut Down

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As the health and wellness business in America continues to fill out, the fitness industry is growing alongside it. The industry now generates&nbsp;<a href="https://www.ibisworld.com/united-states/industry/gym-fitness-franchises/5599/">over $7 billion</a> in annual revenue, with a revenue increase of nearly 3% in 2023 alone.Rebounding since COVID, both big box and boutique franchises have shown&nbsp;<a href="https://athletechnews.com/fitness-franchising-by-the-numbers-10-key-stats/">membership growth</a>, with premium establishments up 21% compared to a whopping enrollment bump of almost 70% on the budget gym side.&nbsp;&nbsp;<h3>The Pros And Cons Of Big Box Gyms</h3>When it comes to choosing the right fitness franchise, there are pros and cons to each.Big box gyms are able to cast a wider net, attracting a clientele ranging anywhere from newbie to seasoned veteran, with a lower cost of entry potentially attracting even the marginally curious to the idea of a well-established, properly marketed brand.&nbsp;Big box and other low-cost fitness franchises are also able to capitalize on services like personal training and retail amenities, increasing revenue.Driven by recurring membership fees, big box gyms generally cost less. However, the wider net cast in terms of building a clientele, tends to require more equipment in a bigger space, increasing costs like rent. And with a wider array of workout machines to both service and maintain, additional costs tend to follow.<h3>The Pros And Cons Of Boutique Fitness Concepts</h3>On the boutique side, franchises are typically able to offer a more personalized fitness experience, catering to niche markets with an eye on community, quality and loyalty. However, a more hands on approach to management and day-to-day operations may also be necessary to deliver the more customized, immersive experience often demanded of the more boutique environment.As a result, boutique fitness concepts are typically able to capitalize on a more premium pricing model driven by the idea of exclusivity.But, while less equipment in a smaller space can help rein in expenses, it can also be difficult to build the more specific clientele required by the boutique experience, rendering selection of proper location crucial.<h3>Finding The Right Fit</h3>As potential franchisees assess the available opportunities in the fitness franchise realm, it’s important to ponder a number of factors which can impact the bottom line.In terms of budgeting, a full understanding of both initial investment and ongoing operational costs is crucial.&nbsp;Getting to know the customer and surrounding area can help franchisees assess just how much the consumer is looking to pay for a gym membership, helping clarify the big box versus boutique decision when it comes to the question of how to buy a franchise.There’s also market saturation, with big box gyms in particular becoming an increasingly crowded marketplace.On the management side, it’s important for franchisees to seize upon a specific approach, whether it’s applying a more hands on style to the level of personal interaction required on the boutique side or focusing on the moving parts in play in the larger, more complex big box environment.&nbsp;When it comes to buying a fitness franchise, an understanding of the consumer, proper assessment of the marketplace and specific approach to management can go a long way towards avoiding potential risk, helping franchisees find success as they ponder entrepreneurship via fitness franchises.For more info on fitness franchises, check out these related stories on 1851 Franchise:<ul><li><a href="https://1851franchise.com/fitness-franchises-2025-trends-opportunities-2729600">The Rise of Fitness Franchises in 2025: Trends, Opportunities and What to Expect</a></li><li><a href="https://1851franchise.com/top-health-and-wellness-franchises-2729821">Top 15 Health and Wellness Franchises Opportunities for 2025</a></li><li><a href="https://1851franchise.com/fitness-wellness-franchise-guide-2729443">How To Choose the Right Fitness or Wellness Franchise for You</a></li></ul>

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As the fitness industry continues to grow fast, the decision for potential franchisees lies in whether to invest in big box or boutique gym franchise opportunities.

Boutique vs. Big Box Gym Franchises: Which Offers Best ROI in the $7 Billion Fitness Market?

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The fast-food “burger wars” have gained new momentum following the launch of&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-mcdonalds-franchise-costs-fees-profit-and-data-for-2025-2720737">McDonald's</a> newest oversized menu item, the&nbsp;<a href="https://www.mcdonalds.com/us/en-us/product/big-arch-burger.html">Big Arch Burger</a>. The sandwich is designed to appeal to customers who want a larger burger than the traditional Quarter Pounder offerings, and it represents a major product push for the company. CEO&nbsp;<a href="https://www.linkedin.com/in/chriskempczinski/">Chris Kempczinski</a> has been closely associated with the launch and even promoted the burger on his Instagram channel, where he frequently posts videos about menu items, travel and career advice.Kempczinski posted a promo video where he filmed himself with the Big Arch Burger, commenting on its size before finally taking a bite. But let's just say social media wasn't buying it.&nbsp;<figure class="media"><div data-oembed-url="https://www.instagram.com/p/DUTZ_ilDl41/"><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Fwww.instagram.com%2Fp%2FDUTZ_ilDl41%2F" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure>People immediately criticized the clip, suggesting his tiny bite and general way of acting seemed fake. The video blew up and became a big meme, with people poking fun at the whole moment and wondering if the CEO's reaction was even real.<figure class="media"><div data-oembed-url="https://x.com/TrungTPhan/status/2028174448646594902"><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Fx.com%2FTrungTPhan%2Fstatus%2F2028174448646594902" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure>Rival chain&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-burger-king-franchise-costs-fees-profit-and-data-2720751">Burger King</a> seized the opportunity to poke fun at the situation. The company reposted a video of its North America president,&nbsp;<a href="https://www.linkedin.com/in/tom-curtis-43646018">Tom Curtis</a>, taking an exaggeratedly large bite of a Whopper — complete with mayonnaise on his face — in a playful jab at McDonald’s viral moment.&nbsp;<a href="https://news.bk.com/blog-posts/burger-king-elevates-its-most-iconic-product-the-whopper-r">Burger King recently updated its Whopper recipe</a>, making the timing of the social media exchange particularly fitting.<figure class="media"><div data-oembed-url="https://www.instagram.com/p/DVZoZQJjti8/"><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Fwww.instagram.com%2Fp%2FDVZoZQJjti8%2F" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure>Criticism aside, the video sparked chatter at the perfect time, just ahead of the Big Arch Burger’s nationwide launch. The takes were all over the map, but the attention lift was real for both brands. These days, the burger wars don’t just happen at the counter — they happen in the feed.Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="http://www.1851growthclub.com">www.1851growthclub.com</a> and start your journey.

A viral video of McDonald’s CEO’s tiny bite sparks online jokes, brand rivalry and fresh buzz as the Big Arch Burger enters the fast-food battle.

<a href="https://kbpbrands.com/">KBP Brands</a>, the multi-brand franchisee group with over 1,100 restaurants across 32 states,&nbsp;<a href="https://www.prnewswire.com/news-releases/kbp-brands-doubles-down-on-sonic-with-78-restaurant-acquisition-302695591.html">has announced</a> its acquisition of 78 additional SONIC units. The new units are spread across Ohio, Kentucky, North Carolina, Tennessee and Virginia.This is the second SONIC acquisition KBP has completed in less than two years, and it makes KBP the fourth-largest SONIC franchisee in the system with 164 total locations across eight states.“We’ve had a successful five-year partnership with Inspire Brands and have seen strong results from our initial SONIC purchase,” KBP CEO&nbsp;<a href="https://www.linkedin.com/in/mike-kulp-820820">Mike Kulp</a> said in a statement. “We look forward to expanding that with a larger footprint and additional operational efficiencies.”KBP is one of the country’s largest franchisee groups, reporting approximately $1.5 billion in annual sales across its portfolio, which includes KFC, Taco Bell and Arby’s, another Inspire Brands franchise."Our relationship with KBP Brands continues to grow due to their operational excellence and our shared commitment to guest satisfaction and a culture that champions innovation," said&nbsp;<a href="https://www.linkedin.com/in/john-kelly-b48426b">John Kelly</a>, brand president at SONIC. "KBP's expansion with SONIC demonstrates their dedication to our vision and the brand's long-term growth."Read the full press release&nbsp;<a href="https://www.prnewswire.com/news-releases/kbp-brands-doubles-down-on-sonic-with-78-restaurant-acquisition-302695591.html">here</a>.Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="http://www.1851growthclub.com">www.1851growthclub.com</a> and start your journey.

The franchisee group, which already operates over 1,100 units, is growing its portfolio with the quick-service brand, becoming one of SONIC’s largest franchisees.

How much can franchisees make? It’s a question many prospective owners ask before investing in a franchise. While earnings tend to be driven by variables such as industry, location and general management skills, a proper understanding of the key factors driving profitability can help franchise owners develop expectations that are realistic.&nbsp;Multi-unit franchisee&nbsp;<a href="https://www.linkedin.com/in/mangesh-patel-9368569/">Mangesh Patel</a>, who’s readying the launch of six&nbsp;<a href="https://www.beefobradysfranchise.com/">Beef ‘O’ Brady’s</a> restaurant locations in the Macon, Georgia area, shares insights from his franchising experience.<h2>Understanding Franchise Income</h2>Keeping operational costs in check can have a major impact on overall earnings. Taking a proactive approach to expenses such as food and labor, as well as payroll and scheduling, can help align actual franchise income with general expectations for the business.“I just had a meeting with a couple of people, and they said, ‘You talked about a 25% profit margin, but I’m only doing 12%.’ So, I looked at the figures they sent me,” Patel said. “Their&nbsp;<a href="https://1851franchise.com/calculate-restaurant-franchise-profit-2730476">restaurant</a> food cost was running at 37%, which should be around 30%. The national average is about 32%. If I do things correctly, my average food cost needs to be at or below 30%. And payroll should run around 18%. But many people run 25 to 28%.”So,&nbsp;<a href="https://1851franchise.com/unraveling-franchise-earnings-how-much-can-you-really-make-2723935">how much can franchisees make</a>? Here are five areas to consider.<h2>Practical Tips for Prospective Franchisees</h2><ol><li>Control Costs From Day One:&nbsp;It’s important to monitor payroll, food and supply costs closely. Overstaffing and inefficiencies can quickly reduce profits.</li><li>Plan For The Opening Surge:&nbsp;Traffic within the first few months of opening is likely to be higher. It’s important to adjust staffing and inventory accordingly, and pay close attention to how those levels change as time goes on.</li><li>Invest In Training:&nbsp;Properly trained workers can help reduce waste and improve overall service, which has a direct effect on net income.</li><li>Understand Your Market:&nbsp;Each market is unique and revenue potential will vary depending upon location, demographics and competition.</li><li>Track Metrics Regularly:&nbsp;Food cost percentages, labor ratios and weekly sales data act as key indicators operations may need to be adjusted.</li></ol><h2>What Profitability Really Comes Down To</h2>Patel notes that if franchise owners manage labor and costs properly, it’s not impossible to achieve strong cash flow even in the first year, bucking some franchising trends.So,&nbsp;<a href="https://1851franchise.com/how-much-can-you-make-as-a-franchise-owner-2724761">how much can franchisees make</a>? While results tend to vary, careful planning, disciplined operations and a proactive approach to assessing initial costs are essential. But by grasping and guiding the elements that drive franchise profitability, franchise owners can maximize overall business earnings, scaling a business that’s sustainable financially over the long term.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How much can franchisees make? This guide explains what drives franchise earnings and how to manage costs, with expert tips from multi-unit owner Mangesh Patel on maximizing your franchise income.

How Much Can Franchisees Make? A Guide for Prospective Franchise Owners

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Expert Insight: How Long Does The Discovery Process Typically Take?

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