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Franchisor Stories

Facebook wants advertisers to look at sales, not clicks

Facebook is trying to convince advertisers that ad impressions on the social site still count and will continue pushing sales to users. Beginning today, Facebook will report to advertisers and let them know when someone saw their ad on Facebook ended up buying something from that brand and how it compares to people who purchased an item without seeing the Facebook advertisement.

By Nick Powills1851 Franchise Publisher
SPONSOREDUpdated 11:54 AM • 02/03/15

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