Famous Toastery looks to expand in Wilmington, Wrightsville Beach
Famous Toastery looks to expand in Wilmington, Wrightsville Beach

The 'better breakfast' chain is opening it doors to more franchisees in NC.

The Charlotte-based gourmet breakfast chain Famous Toastery, formerly known as Toast Café, is seeking both corporate and franchise opportunities in the Wilmington and Wrightsville Beach areas, according to owners Robert Maynard and Brian Burchill.

“What started out as a mom and pop has turned into something really exciting,” Maynard said. “And it’s really exciting to be coming to Wilmington and the beach.”

The company attributes its steady growth to a commitment to quality ingredients and exceptional service. Maynard and Burchill have trademarked the company’s slogan: “Every server is your server.”

The company is hoping to secure the first Wilmington location within four to six weeks.

As for the menu, Famous Toastery specializes in standard breakfast fare such as omelets, stuffed French toast and pancakes, as well as fresh Maine lobster rolls and handmade burgers.

“Our focus is on fresh food made daily,” Maynard said. “I know fresh is a buzzword these days, but we’re committed to it 100 percent.”

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