Famous Toastery targets West Michigan
Famous Toastery targets West Michigan

The breakfast restaurant chain is looking to make a name for itself in the Grand Rapids area.

Famous Toastery is looking to make a name for itself in Michigan, eyeing Grand Rapids as a key growth market.

The chain makes everything in house in the morning and is “one dollar more, but with food and service, it's 100 times better” than other national breakfast chains, said Robert Maynard, co-founder of Famous Toastery.

Operating seven restaurants, six in the Carolinas and one in Florida, the brand plans to open 30-35 news locations by the end of 2016. West Michigan is a market Maynard said has garnered a lot of interest. Other stores will be opening in the Carolinas, Virginia, Florida, Philadelphia and New York.

“We have gotten a lot of calls from Lansing and Grand Rapids,” Maynard said. “We’ve been lucky to have a lot of press in publications like Entrepreneur and Wall Street Journal, so people visit us. At the end of the day, we get phone calls of, ‘Can we open up a restaurant?’”

Maynard said the company is seeking franchisees who fit with the company’s culture, but it could end up opening corporate locations in the area. He said it costs between $470,000 and $750,000 to open a location, depending on the real estate selected. A location generates about $1.4 million in sales annually.

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