Franchisor Stories
Franchise Opportunity Deep Dive: My Salon Suite offers an entrepreneurial path for investors in the booming beauty industry, providing luxury salon suites and comprehensive support.
My Salon Suite offers luxury, turnkey salon suite studios for independent beauty professionals.
My Salon Suite was founded in 2010 and began franchising in 2012 through Suite Management Franchising, LLC, a Florida-based company headquartered in Carrollton, Texas. The concept offers luxury, turnkey salon suite studios where stylists, estheticians, and beauty professionals can operate independent businesses within a premium environment. The brand is part of Propelled Brands Holdings, Inc., which also franchises FASTSIGNS, NerdsToGo and Camp Bow Wow.
Mission: To empower beauty professionals to own and operate their own business in a luxury setting.
Vision: To redefine the beauty industry by offering creative entrepreneurs independence and community through suite ownership.
My Salon Suite operates throughout North America and continues to target key metro and suburban markets. Visit https://www.mysalonsuite.com/franchise/available-markets/ for current opportunities.
Initial Costs: The estimated initial investment required to begin operation of a My Salon Suite franchise ranges from $994,971 to $1,820,417 for a new location and $66,490 and $312,685 for a conversion. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:
New Location:
Type of Expenditure | Estimated Range |
| Initial Franchise Fee | $50,000 – $50,000 |
| Travel and Living Expenses | $1,000 – $3,000 |
| Rent or Real Estate Deposits | $6,927 – $27,636 |
| Improvements | $584,031 – $1,163,497 |
| Furniture and Fixtures | $250,111 – $357,007 |
| Freight | $3,812 – $10,042 |
| Signage | $7,490 – $10,185 |
| Professional Fees | $6,200 – $10,200 |
| Operating Supplies | $10,000 – $10,000 |
| Grand Opening Advertising (3 Months) | $20,000 – $20,000 |
| Insurance (3 Months) | $1,400 – $7,500 |
| Additional Funds (3 Months) | $35,000 – $65,000 |
| Design Standards Fee | $1,500 – $2,500 |
| Architectural Services Fee | $11,100 – $44,800 |
| Project Management Fee | $5,000 – $5,000 |
| Licensing and Permitting | $400 – $24,050 |
| Permit Expeditor | $1,000 – $10,000 |
| Total Estimated Initial Investment | $994,971 – $1,820,417 |
Conversion Location:
Type of Expenditure | Estimated Range |
| Initial Franchise Fee | $50,000 – $50,000 |
| Travel and Living Expenses | $1,000 – $3,000 |
| Rent, Security Deposit and Other Deposits | $0 – $18,000 |
| Improvements/Conversions (Including Real Estate Improvements) | $0 – $50,000 |
| Furniture and Fixtures | $0 – $50,000 |
| Signage | $7,490 – $10,185 |
| Professional Fees | $1,000 – $5,000 |
| Grand Opening Advertising (3 Months) | $7,000 – $15,000 |
| Insurance (3 Months) | $0 – $4,000 |
| Additional Funds (3 Months) | $0 – $30,000 |
| Design Standards Fee | $0 – $2,500 |
| Buyer's Side Broker Fee | $0 – $75,000 |
| Total Estimated Initial Investment | $66,490 – $312,685 |
Initial Franchise Fee: The initial franchise fee is $50,000, due upon signing the franchise agreement. Veterans and first responders receive a 50% discount ($25,000) through the VetFran and First Responder programs.
Ongoing Fees: According to the 2026 FDD, My Salon Suite franchisees are responsible for the following ongoing costs and fees:
| Type of Fee | Amount |
| Royalty Fee | 2.75% of gross revenues for first 6 months, then 5.5% or $1,000 minimum thereafter |
| Brand Building Fund | $200/month |
| Technology Fee | $170/month |
| Suite Relief Fund | $50/month |
ROI Potential: According to the 2026 FDD, Average P&L for All 264 Reporting My Salon Suite Franchised Businesses are as follows:
Location Details | High | Low | Median | Average | % of Total | Number / % That Met or Exceeded Average |
| Occupancy | 100.0% | 29.0% | 92.2% | 87.7% | — | 165 / 62.5% |
| Square Footage | 13,172 | 2,880 | 5,828 | 6,013 | — | 113 / 42.8% |
| # of Suites | 70 | 15 | 30 | 31.0 | — | 102 / 38.6% |
| Gross Revenue | $1,325,611 | $113,811 | $438,909 | $454,838 | 100.0% | 123 / 46.6% |
| General Operating Expense | $286,670 | $10,701 | $84,836 | $90,969 | 20.0% | 110 / 41.7% |
| Rent Expense | $540,901 | $51,914 | $145,502 | $158,167 | 34.8% | 113 / 42.8% |
| Royalties | $72,909 | $6,260 | $24,140 | $25,016 | 5.5% | 123 / 46.6% |
| EBITDA | $664,154 | ($145,600) | $171,735 | $180,687 | 39.7% | 124 / 47.0% |
Franchisees receive extensive training. This covers everything from attracting top-tier salon professionals and mastering the ins and outs of business operations and financial oversight to executing effective local marketing strategies and fostering strong member retention. Additionally, owners gain expertise in facility upkeep and efficient suite management. The training experience itself is a blend of engaging virtual instruction and immersive, hands-on sessions conducted at the brand's headquarters in Carrollton, Texas.
Franchise owners benefit from site selection assistance and lease negotiation support, project management services for design and build-out, ongoing regional field support and performance coaching, and national marketing campaigns and PR exposure.
Franchisees have access to proprietary software to streamline member management, accounting, and analytics. The brand provides a suite of technological resources, including digital marketing platforms, CRM tools, automated rent collection systems, and secure access control and surveillance technology.
No salon industry experience is required, but prior business ownership or management experience is preferred.
My Salon Suite allows semi-absentee ownership, making it attractive to multi-unit and portfolio investors. Owners typically oversee operations, recruitment, and local marketing while delegating daily activities.
While My Salon Suite does not directly finance franchises, franchisees may qualify for third-party financing through approved lenders. The brand also participates in VetFran, offering veterans a 50% discount on the franchise fee.
“I wanted to diversify my business portfolio without adding employees. The support from corporate has been amazing — my franchise business coach and new store opener have been phenomenal in helping me bridge the gap between my insurance experience and this new wheelhouse with salons.”
- Ruby Massey, Franchisee — Memphis, Tennessee
“My Salon Suite has been life-changing for me. It started as a side hustle in 2019 and has become the primary source of income for our family. I quit my corporate job five months ago — and I’m not looking back.”
- John Ludden, Franchisee — Charlotte, North Carolina
“What I love about My Salon Suite is the sense of community and care. The leadership team truly listens — they include us in decisions, seek our feedback, and you can see it reflected in the deliverables. That kind of support makes you want to bring your best every day.”
- Jenn Navarro, Franchisee — Pennsylvania
The U.S. hair and nail salon industry is projected to grow at a 7.8% CAGR, reaching $90.9 billion by the end of 2025. The salon suite sub-sector is driven by independent stylists seeking autonomy and clients prioritizing personalized experiences.
My Salon Suite's primary competitors in the salon suite sector include Sola Salon Studios, Phenix Salon Suites and Salon Lofts. My Salon Suite maintains several competitive advantages, such as a lower median buildout cost, robust national brand support under the Propelled Brands umbrella, luxury interiors that provide a premium member experience and a scalable, semi-absentee investment structure attractive to investors.
It typically takes 12 to 18 months to open once the franchise agreement is signed.
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